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Poultry Feed Market Size, Share and Analysis By Feed Type (Pre-starter & Starter, Grower, Broiler, and Layer), By Form (Mash, Pallet, and Crumble), By Type (Medicated and Non-medicated), By Animal Type (Chicken, Ducks, Turkey, and Others), By Distribution Channel (Retail & Online Channels and Veterinary Hospitals & Clinics), and Regional Forecast till 2032

Region :Global | Report ID: FBI101187 | Status : Ongoing



Poultry feed is the food that is developed for farm poultry, including chickens, ducks, geese, and other poultry animals. It consists of key ingredients required to provide a highly nutritional diet. Poultry feed is used mostly to fulfil the dietary requirements of farm animals. The increasing product demand due to the rising prevalence of digestive tract abnormalities and nutritional deficiencies in poultry animals is expected to drive the market growth in the upcoming years.

  • According to dsm-firmenich, there is a rise in the prevalence of viral arthritisleg weakness in poultry birds. As per estimates, 5.5% to 48.8% of birds have compromised gait, which is a result of nutritional deficiencies. (August 2023)

The increasing demand for poultry meat and the growing poultry production to meet this demand is another factor fueling the market growth.

Impact of COVID-19 on the Poultry Feed Market

The global poultry feed market experienced a decline in its growth during the COVID-19 outbreak in 2020. The sudden outbreak of COVID-19 interrupted the supply chain, which became a significant factor affecting the poultry feed business. Moreover, speculations regarding the potential transmission of COVID-19 through the consumption of poultry and related products also impacted the demand for poultry and poultry products.

  • According to research study published by Frontiers Media S.A., disrupted production and transportation, declining consumer demand, and volatile markets brought substantial financial difficulties, even leading to the permanent closure of many farms during the pandemic. (August 2021)

In 2022, the market grew at a significant rate as poultry feed was extensively used and there was an increase in the consumption of poultry products.


By Feed Type

By Form

By Type

By Animal Type

By Distribution Channel

By Geography

  • Pre-starter & Starter

  • Grower

  • Broiler

  • Layer

  • Mash

  • Pallet

  • Crumble

  • Medicated

  • Non-medicated

  • Chicken

  • Ducks

  • Turkey

  • Others

  • Retail & Online Channels

  • Veterinary Hospitals & Clinics

  • North America (U.S. and Canada)

  • Europe (U.K., Germany, France, Spain, Italy, Scandinavia, and the rest of Europe)

  • Asia Pacific (Japan, China, India, Australia, Southeast Asia, and the rest of Asia Pacific)

  • Latin America (Brazil, Mexico, and the rest of Latin America)

  • Middle East & Africa (South Africa, GCC, and rest of the Middle East & Africa)

Key Insights

The report covers the following key insights:

  • Incidence of Nutritional Deficiencies in Poultry Animals - By Key Countries/Sub-region, 2022/2023

  • Overview of Advantages of Using Poultry Feeds

  • Feed Production Volume - By Key Countries/Sub-Region, 2022/2023

  • Key Industry Developments (Mergers, Acquisitions, Partnerships, and Others)

  • Impact of COVID-19 on the Market  

Analysis by Feed Type

On the basis of feed type, the broiler segment accounted for a significant market share in 2023. The growth of the segment is attributed to the increasing focus of key players on the launch of scale-up programs to meet the rising demand for broiler feed.

  • For instance, in August 2023, Novus International, Inc. launched a new program aimed at enhancing the financial success of broiler producers. The scale-up program for broilers was focused on improving meat production, carcass quality, and the quality of nutrition.

Furthermore, the layer segment is expected to grow at a substantial CAGR during the forecast period. The growth of the segment is attributed to the increasing launch of layer feed products.

  • For instance, in November 2021, Suguna Foods, a poultry feed company, launched its new product, the layer chicken feed, in India.

Regional Analysis

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North America accounted for a significant share of the global poultry feed market in 2023. The growth of the market in the region is attributed to the increase in the launch of poultry feed products to support the increasing demand for poultry feed, owing to its advantages.

  • For instance, in October 2021, Cargill, Incorporated, a food and agriculture company headquartered in the U.S., launched the Naturewise poultry feed with essential oils for healthy flocks and maximized egg production.

The Europe market is expected to grow at a significant CAGR during the forecast period. The growth of the market in the region is attributed to the focus of market players on collaborations and agreements to launch poultry feed. Furthermore, the rising burden of nutritional disorders in poultry animals is also expected to aid in the growth of the market.

Key Players Covered

The report includes the profiles of key players such as Charoen Pokphand Foods PCL, Cargill, Incorporated, Trouw Nutrition, Land O'Lakes, Inc., De Heus Animal Nutrition, ForFarmers, Kent Nutrition Group, Alltech, ADM, and others.

Key Industry Developments

  • In November 2023, Refit Animal Care, a manufacturer and supplier of high-quality animal feed and supplements, launched two new products of pigeon feed supplements to enhance poultry health and productivity.

  • In October 2021, BASF SE and Cargill, Incorporated, expanded their partnership to develop and market innovative solutions for the animal feed industry.

  • In September 2021, EW Nutrition, a provider of customer-focused solutions for poultry animals, launched Pretect D, a novel gut health solution for poultry animals.

  • Ongoing
  • 2023
  • 2019-2022

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