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The global retail cloud market size stood at USD 11.89 Billion in 2018 and is expected to reach USD 39.63 Billion by 2026, exhibiting a CAGR of 16.3% during the forecast period.
With the introduction of advanced technology, the retail industry is adopting advanced solutions. Retail industry is moving their business applications and infrastructure resources to different service architectures of cloud which includes platform as a service, software as a service and Infrastructure as a service. The retail industry is in revolution stage where power has shifted from retailer to consumers. The growing adoption of smartphones and social media platform power has shifted from retailers to consumers. Consumers are influencing product trends through social media platforms and reviews from all over other websites.
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Cloud computing features are supporting retail industry activities and this includes workforce management, supply chain management, data security, Omni channel, customer management and among others. Cloud technology helps retailers to gather data from multiple sources to provide a unified view of consumers across transactions and channels.
This data it helps for personal and direct promotions of products around the world. Also, cloud based solutions provide less time and cost, ability to access customer data from anywhere and anytime. And also provides analysis to understand customer purchasing patterns, brand preferences and allow to target customers with special offers, credit points, and others.
“Rapid advancements in disruptive technologies (c intelligence and IoT)”
Artificial Intelligence (AI) offers retailers capability to streamline the in-store operations, effectively manage their new inventory and supply chain management. Besides this, AI provides a personalized experience and precise marketing strategies which help retail enterprises attract and retain customers. Improved customer experience and support are key strategies that will benefit the retail industry from AI technology. According to recent study by IBM Corporation named “The coming AI revolution in retail and consumer products”. This report stated that AI-driven automation in the consumer products and retail industry is expected to rise from 40% of companies to more than 80% companies in the near future. Further, in-store shopping is more popular among retailers.
“Increasing focus on the Omni-channel experience”
Omni-channel retailing describes a communication model that enables customers to interact with multiple sales and media channels. Omni-channel links all communication channels between the enterprise and the customers to create a single unified experience. According to a salesforce study, 73% of shoppers opt for multiple channels during their shopping journeys. This drives the retailers to focus on enhancing the Omnichannel experience. The Brightpearl MCM Omni Study states that out of ten eight companies say that the company has Omni channel strategy. Also, currently 8% of companies which do not have Omni channel strategy indicate that their company has plans to invest in Omnichannel technologies.
In terms of model type, the market is divided into infrastructure as a service, platform as a service and software as a service. In the global retail cloud market, software as a service Segment is expected to grow during the forecast period.
This is owing to maintain them in the competitive industry, provide Segment is expected to grow during the forecast period. The retail industry is adopting software as a service to overcome challenges, be innovate and compete more aggressively.
Further, platform as service and infrastructure as a service contribute to the market growth. Cloud solutions support to build enhanced communication medium between suppliers, manufacturers, and customers. Software as a service is being used by small and medium enterprises to manage the on premise application and infrastructure. With the increasing adoption of software as a service and platform as a service, retail cloud industry is projected to grow in the near future.
Based on the solution, the scope of study is segmented into supply chain management, workforce management, customer management, reporting & analytics, data security, omnichannel and others. Data security and reporting & analytics segment are anticipated to surge during forecast period. Demand for report analytics is growing as it supporting retail industry to formulate marketing strategies and smart advertising. Big giant’s Amazon and eBay are using smart advertising to know product preferences of customer and shopping behavior. Also, many retail stores using data analytics to know customer in-store experience, brand preference, shopping behavior during festival times, discounted offers and others. Where, recently Amazon has started using predictive analytics to predict customers' next purchases, under which category and others.
By Enterprise, the scope includes small & medium enterprises and large enterprises. Among these, the small and medium enterprises segment is anticipated to grow at a CAGR of 17.7% during the forecast period. In retail industry small & medium enterprises are deploying cloud based solutions to stay competitive. Also cloud based solution allows enterprises to reinvest time & resources into sales, product, marketing and other sale generating areas.
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Furthermore, large enterprises are contributing to the industry growth. In retail industry, trend of merging of digital operations and in-store integrated with cloud-based solutions will provide opportunities for the market. Large enterprises have been leveraging digital capabilities to assist changing customer preferences to providing a positive impact on the retail cloud industry.
North America is anticipated to dominate major market share throughout the forecast period. This dominance is mainly due to the adoption of cloud based solutions in the retail industry, in developed countries such as the U.S. and Canada. Furthermore, in the U.S. there is increasing investment for new technology and mobile technology. Moreover, growth of e-commerce industry in U.S is led by Amazon, which is anticipated to play major role in the adoption of cloud solutions.
North America retail cloud Market Size, 2018
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Cloud based solutions are gaining popularity in the retail industry of China, India and Japan. Alibaba Cloud identifies small and medium enterprises in India as one of the main investment country for cloud solutions. The company also invested in some of the industries such as retail, entertainment, logistics, and others. Internet and digitalization penetration, have led to the adoption of advanced solutions in the retail sector.
“Market leaders such as Amazon web service and Alibaba would focus on strengthening the position with respect to providing retail Cloud solutions. “
Amazon Web services are actively working on providing cloud solutions to the retail industry for fulfilling their specific requirements. Furthermore, the company is Focused on strengthening their product portfolio and expanding their geographic presence. At present, top ten retail cloud players dominates by the holding nearly half of the global market share. The dominance of key players is dependent on its expenditure on research & development for advanced technology solutions, and innovative strategic partnerships and acquisitions.
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This report provides an elaborative analysis of the global retail cloud market dynamics and competitive landscape. The report offers insights into recent industry developments, such as mergers & acquisitions, the regulatory scenario in crucial countries, and macro, and microeconomic factors. In addition to this, it offers price trend analysis, SWOT analysis, and discusses key industry trends, competitive landscape, and company profiles
Value (USD Billion)
By Model Type
By Enterprise Size
As per our study, the global Retail Cloud market held a revenue of US$ 11.89 Bn in 2018 and it is anticipated to grow at a CAGR of 16.3% during the forecast period (2019 -2026).
The hybrid cloud is expected to be a leading segment in the retail cloud market during forecast period. Enterprises are adopting hybrid cloud solutions to improve operational efficiency and deliver service at less time. There is increasing investment for cloud based solutions where enterprises are investing in hybrid cloud solutions which is combination of on-premises, private cloud and third-party, public cloud services.
Rapid advancements in disruptive technologies (Artificial intelligence and IoT) and increasing focus on the Omni-channel experience will fuel market growth in the near future. The retail industry is adopting artificial intelligence technology and IoT to improve customer in-store and online shopping experience
Amazon web services, Alibaba, SAP SE, and Google are top players in the retail cloud market. These players are deploying both inorganic and organic strategies to drive their revenue growth in the industry.
North America is expected to hold the highest market share in the Retail Cloud market. This domination is mostly owing to the rising demand for AI technology, cloud based solutions and IoT in the U.S. and Canada.
Some of the upcoming opportunities for the retail cloud market includes advancements in cloud-based analytics, growing technology integration of in-store operations with unified digital service platforms and rapidly increasing adoption rate of Hybrid cloud technology.
Some of the key players in the market such as Amazon web Service, Alibaba, Oracle, Microsoft cooperation are focused on strengthened its product portfolio of retail cloud based solutions. Further, these companies are also investing and building infrastructure in few of the countries to offer cloud based solutions in the market.