Insulated Jacket Market Size, Share & Industry Analysis, By Product Type (Down, Synthetic), By End-User (Men, Women, Children), By Sales Channel (Online Store, Offline Store) and regional Forecast, 2024-2032

Insulated jackets are basically jackets that are occupied with an insulating material and come in three main varieties which are down synthetic insulation, insulation, and the mixture of the two. There are several benefits of the insulated jacket which include its excellent heat retention, easy to compress, and can be pack in a small size,. The growing popularity of cycling help to boost the consumption of the product as most cycling enthusiasts ride their cycle even in cold and windy weather. According to the Federal Ministry of Transports and Infrastructure Germany, May 2019, more than 80 % of the German populace are anticipated to be using bicycle. Furthermore, the product is largely being used by people who are engaged in outdoor jobs such as delivery, street vendors, construction workers, and others as it helps to regain their body heat even in cold weather conditions.

The escalating consumption of the insulated jacket by people living in an extremely cold weather condition drives the demand of the product as it is considered to better protect people against freezing weather. The increasing number of people participating in outdoor activities such as hiking, hunting, fishing, and others also assist to generate more traction as they tend to participate even in the autumn and winter season. According to the Outdoor Industry Participation, January 2020, in 2018 the United States involvement in outdoor activities is assessed to be around 50 percent of its populace and are also anticipated to went on one billion fewer outdoor outings. Additionally, there is a growing demand of the product by wildlife researchers who are studying the life and habitat of animals who are living in freezing places as they are spending months and days in those places. 

Nonetheless, the higher cost of the product over its substitute products such as sweaters, regular jackets, and others are restraining its growth especially in developing and under-developed countries.

Key Market Driver -

The rising demand of the product by people living at an extremely cold weather condition act as one of the major driving factor for the market growth

Key Market Restraint -

The higher cost of the product as compared to its substitute products act as a restraining factor for the market growth.

Key PlayersCovered:                           

Adidas AG, Under Armour, Inc., Nike, Inc, The North Face, Anta Sports Products Limited, The Columbia Sportswear Company, and others are the key companies that are functioning in the insulated jacket market.

The insulated jacket market is segmented into by product type, by end-user, by sales channel, and by geography.

On the basis of product type, the market is bifurcated into down and synthetic. Down is projected to the larger market shareholder on an account of being made from natural materials it is able to trap air and that air is further heat up by the body which thus in turn helps to retain the heat longer.

Based on end-user, the market is fragmented into men, women, and children. Men segment is projected to be the largest market shareholder due to men being considered as the breadwinner in most cultures they are expected to work even in the harsh cold weather condition. Moreover, various types of winter sports activities are dominated by men.

By sales channel, the market is divided into online stores and offline stores. The offline store is estimated to be the major shareholder owing to offering consumers the freedom to try out various types of products which can be best determined by trying out in real-time. Additionally, online stores are considered to be more complicated when it comes to the return and replacement of the product as compared to offline stores.

Regional Analysis:

On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America is projected to be the major share and is expected to continue during the forecast period of 2020-2027. The rising popularity of winter sports in this region is anticipated to have a huge contribution for the growing demand as it influences more people to participate in various activities such as snowboarding, skiing, and others. For instance, in 2019 FIS Snowboard, Freestyle, Freeski World Championships was held in ParkCity, Utah, USA and over 700 athletes from 36 nations are participating in this championship. Furthermore, the growing popularity of children games such as rope tow, dodgeball, snowball relay, and others during the snowing season also increases the consumption of insulated jackets.

The Asia Pacific is estimated to display a strong presence during the coming years owing to the rising awareness of the product through the intense promotional campaigns done on digital and print media. The escalating construction of the recreational center in snow prone areas attracted more people to those places and this thus results to propels the consumption of warm clothing including an insulated jacket. Furthermore, the rising growth of the region’s insulated jacket producers increasingly gaining more consumers due to its quality, design, and material use also plays a vital role of the market growth.

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Segmentation

Key Industry Developments-

• In January 2020, Snickers Workwear declared the launch of FlexiWork Insulated Jacket. It is made out of Gore-Tex and 37.5 polyester fabric technology, and is also water proof and wind proof as well.


• In November 2018, North Face announced the introduction of Vegan Down Insulated Jacket. This jacket is be made out of recycled polyester fabric and recycled Primaloft insulation made from plastic bottles abstracted from landfills.