Intimate Hygiene Products Market Size, Share & Industry Analysis, By Product (Menstrual Care, Cleanser, Deodorizer), By Gender (Men, Women), By Sales Channel (Supermarket/ Hypermarket, Drug Stores, E-commerce Stores) And Regional Forecast, 2024-2032

Intimate hygiene product is a type of personal care product which is used on an intimate part of the body to help maintain health, hygiene, and to protect against fungus, bacteria, and viruses. Some of the various positive attributes of using the product include are ability to help prevent from inflammation, allergic reactions, irritation, balance the pH level, and others. The rising popularity of the usage of the product in public toilets to help prevent infectious germs which causes skin rashes, cramps, inflammation, and others has accelerated the consumption of the product. Moreover, the increasing number of men giving the importance of maintaining health and hygiene is resulting to upsurge the usage of intimate hygiene products among men and thus results to fuel the demand.

The rising health-conscious population being aware of the various complications, infection or even diseases that are caused by not maintaining proper intimate hygiene has thereby acted as a driving factor for the market growth. The increasing number of manufacturers coming up with various innovative products such as the menstrual cup for women which is helping to reduce spending on a sanitary pad is acting as an opportunity for market growth. For instance, Sirona Reusable Menstrual Cup comes with no irritation, leakage proof, eco-friendly, and is also perfect for all lifestyles. Moreover, the rising usage of the product among women who are going through pregnancy help to upsurge the demand due to most women being extra cautious about their intimate part.

However, counterfeit and low-quality products causing skin damage, irritation, burn, and others are destroying the image of many brands and thus act as a restraining factor for the market growth.

Key Market Driver -

Increasing health conscious population is propelling the market growth.

Key Market Restraint -

Availability of counterfeit and low quality products acts a a hampering factor for the market growth.

Key Players Covered:

The Procter & Gamble Company, Unilever, Johnson & Johnson, Lil-lets UK Limited, Egdewell Personal Care, Kimberly-Clark Corporation, and others are the key companies operating in the intimate hygiene product market.

The intimate hygiene market is segmented into by product, gender, sales channel, and geography.

On the basis of product, the market is fragmented into menstrual care, cleansing, deodorizing. Menstrual care is projected to be the largest market shareholder owing to the high demand for the product by a large percentage of the women. Also, most adults women require the use of the product several times a month which propels the need for menstrual care.

Based on gender the market is divided into men and women. Women are anticipated to be the greater market due to manufacturers producing larger number of products targeting women as they have a more complex genital system which requires more use of the product as compared to men. Additionally, large number of men still being unaware of the various types of intimate hygiene products available on the market also boosted the demand for women segment.

By sales channel, the market is grouped into supermarket/hypermarket, drug stores, e-commerce stores. Supermarket/ hypermarket is estimated to the dominating segment on an account of providing convenience to buy the intimate hygiene product while shopping for household products. Similarly, large number of products comes with various offering in this sales channel such as discounts, free extra amounts, gift cards, and others also help to upsurge the consumption rate.

Regional Analysis:

On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America is assessed to be the leading market shareholder and is projected to continue throughout the forecast period of 2020-2027. Increasing consumption of eco-friendly products including various intimate hygiene products such as reusable cloth pads, organic tampons, and sanitary napkins boosted the demand for the product. For instance, according to a well trusted online media The Nielsen Company (US), LLC article published, 2018, is declaring that 48% of the United States population proclaim that they are willing to change their consumption habits to decrease the negative impact on the environment. Furthermore, the high spending power resulting in an increase in demand for the intimate hygiene products especially in the premium segments also escalates the market growth.

The Asia Pacific is assessed to display a crucial presence in the intimate hygiene product market owing to the rising number of manufacturers increasingly producing affordable products targeting low and middle-income earners. The government taking initiatives in educating especially the female population on the importance of maintaining menstrual hygiene has a huge contribution for the growing demand. For instance, according to the Ministry of Health and Family Welfare, Government of India, The Menstrual Hygiene Day was celebrated every year in India on May 28 to give awareness of the challenges that female around the world are facing due to their menstruation and it also provides education to females on the importance of maintaining menstrual hygiene.

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Segmentation

Key Industry Developments-

• In June 2020, Pee Safe declared the launched of new range of personal and intimate hygiene products which comprises of undergarment sanitiser spray, reusable sanitary pads, oxo-biodegradable disposable bags and an intimate hygiene powder.


• In June 2020, Hindustan Unilever announced that it has completed its acquisition on female hygiene brand VWash from Glenmark. This brand is responsible manufacturing various type of female intimate products.