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Juicers are extensively used as a kitchen appliance that helps to make nutritious juices from the fruits. The growing need for instant energy-boosting beverages among the population has given rise to the demand for juicers. Various types of juicers are available in the global market which varies based on its usage and juice type. Manufacturers are keenly focusing on the technology innovation in the design of the juicer products for improving the energy ratings and to provide all the necessary vitamins and minerals effectively by squeezing the pulp of the fruit. For instance, in September 2019, Goodnature a leading global manufacturer of the juicer launched New M1 Juice Press, the first commercial cold juice maker in an innovative way to provide on-demand nutritious cold juices.
Nowadays, companies are focusing on promoting their kitchenware products through television shows and social media sites in order to increase the revenues from the various kitchenware segments. Various sales promotional tools such as discounts, coupons, and vouchers are acting as the lead magnets that attract the customers and thereby increase the revenue.
Increasing demand for the technology-enabled kitchenware products along with growing smart housing demand is expected to drive the market growth. Also, rising demand for the renovation and remodeling activities among residencies along with the increasing income of the global population creates demand for newer kitchenware products. Furthermore, the rising adoption of the breakfast culture across the world gives rise to the consumption of juicer products.
Moreover, the growing hotel and restaurant industry as well as the tourism industry have given rise to the demand for kitchenware products and foster the growth of the market. Also, increasing infrastructural growth related to the juice shops, and bars are propelling the consumption of the juicer and squeezing products.
However, the availability of the excessive alternative products such as mixers, and grinders to the juicer products is anticipated to restrain the market demand. Also, an increasing necessity for the repairing of the electric juicers is expected to hamper the market growth.
Key Market Driver -
Rising demand for the technologically enabled kitchenware products coupled with growing smart housing demand is projected to drive the market growth.
Key Market Restraint -
Availability of alternative products to the juicers is anticipated to restrain the market growth.
The key companies involved in the global juicer market are Electrolux, Panasonic, Omega, Black and Decker, Dash, Cuisinart, Breville, Hamilton Beach, Epica, Maximatic, Jack Lalanne, Vonshef, etc.
The global juicer market is segmented by type, by category, by applications, by distribution channel, and by geography.
By type, the market is segmented into a centrifugal juicer, multicasting juicer, triturating juicers, and others such as reamers, juicing press, and steam juice extractor. Centrifugal juicer segment is expected to hold a major share of the market as juice can be obtained within a lesser time by the centrifugal juicers and they are easily washable. Moreover, centrifugal juicers are the low-cost juicers as compared to the other juicer types.
Based on the category, the market is segmented into an electric juicer and manual juicer. Electric juicer segment is projected to hold a major share of the market as electric juicers can produce an adequate quantity of the juice from the fruits with minimal fruit wastage and squeeze out the juice from its pulp without any human intervention as compared to that of the manual juicers.
Based on applications, the market is segmented into households, hotels & restaurants, bars, and shops. Shops segment dominated the global juicer market because of the large usage of the centrifugal juicers among juice shops and centers that helps to quickly serve juice orders.
Based on the distribution channel, the market is segmented into specialty stores, hypermarkets & supermarkets, shopping malls & complex, and online. Specialty stores are expected to witness a considerable share of the market owing to the availability of all sorts of branded kitchenware products in a single store.
By geography, the market is segmented into North America, Europe, Asia Pacific, South America, Middle East & Africa. The European region is expected to hold a major share of the market. The large disposable spending of the population in the region has increased the demand for smart kitchenware and thereby is driving the market growth. Moreover, large production of the various types of fruits and vegetables in countries such as the U.K., and Germany is propelling product demand. According to the Food and Agricultural Organisation (FAO), the yield quantity of the fruits in Germany has reached 1,40,031 HG Per hector in 2018.
Asia Pacific region is expected to witness the fastest growth of the market owing to the rising infrastructural facilities related to the hotels and restaurants that widely use juicers for preparing various beverages. According to the Hotel and Restaurant Association, as per the Asian hotel industry survey, 76 top tier hotels with 28,471 numbers of rooms are established in Vietnam, Thailand, and Singapore in 2017. Additionally, the growing demand for smart houses and residencies flourishes the consumption of the newly functioned kitchenware products. According to the Ministry of Communications Government of India, demand for smart homes has increased by 0.97% in 2020 as compared to that of 2016. Moreover, increasing the health consciousness of the population in the region, has given rise to the consumption of nutritious fruits and juices as a dietary food item by the people and thereby driving the market growth.
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