"Assisting You in Establishing Data Driven Brands"

Kids Scooter Market Size, Share & Industry Analysis, By Product Type (2 Wheelers, 3Wheelers), By End-User (Male, Female), By Sales Channel (Retail Stores, E-Commerce Stores) And Regional Forecast, 2024-2032

Region :Global | Report ID: FBI106231 | Status : Ongoing



Nowadays, parents across the globe are significantly giving importance to physical activities for their child’s physical and mental well-being, which is surging the utilization of kid scooters. The product assisting in enhancing kid’s social skills, helping children gain more confidence, and acting as a vital tool for reducing obesity among children assist in gaining more traction. The rising production of an innovative scooter that includes attractive lighting specific design and is foldable is an opportunity for market growth. For instance, Baybee comes up with the ‘Alpha-Glide Skate Scooter ‘for kids, which is a foldable three-wheeler scooter with adjustable handlebars, and an LED flashing wheel.

The rising popularity of scooter competition among all age groups propels the usage of the product and assists in favors market growth. For instance, Woden Valley Community Council data in January 2019, declares that the Australasian Scooter Association’s (ASA) Scooter Championship has held Woden Skatepark on 16 February 2019. This competition is design for people of all age groups, including seven years and below, ten years and under, 12 years and under, 13 years and under, 15 years and under, 15 years and under girls, Open, Open /Pro Girls, and Pro. In addition, many active children and young people interested in regular exercise have led to show the positive impact in fueling the demand for the product. For instance, the Sports England.Org data, states that in the academic year of 2019 /20, there are 3.2 million children and young people who met the guideline of taking regular exercise or physical activities for an average of 60 minutes or more per day.

Nevertheless, its substitute products such as bicycles, roller skates, and others possessing a solid presence restrain its growth.

Key Market Driver -

The growing popularity of scooter competitions among all ages favors the market growth

Key Market Restraint -

Its alternative product possessing a robust presence in the market hampers its growth

Key Players Covered:

Fuzion Scooter, Swifty Scooters Ltd, Razor USA LLC, Micro Scooters Ltd., iScootbike Ltd, and others are the key companies operating in the market.

The kids scooter market is segmented into by product type, end-user, sales channel, and geography.

On the basis of product type, the market is bifurcated 2 wheelers and 3 wheelers. 2 wheelers are anticipated to be the dominant segment owing to being more popular among children of 5 years and above which occupies the large percentage of the populace. Similarly, its ability to deliver more speed and be more enjoyable while riding than 3 wheelers is upsurging its preference rate.

Based on end-user, the market is fragmented into male and female. Male segment is estimated to be the large market on account of a larger number of boys having a stronger desire to play with a scooter as compared to playing with dolls or tea sets like most girls.

By distribution channel, the market is divided into retail stores and e-commerce stores. Retail stores are projected to be the greater market due to most consumers possessing the desire to check the scooter's actual physical condition and quality to help avoid any unwanted purchase that could occur.

Regional Analysis:

On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

Europe is projected to hold a dominant share and is estimated to continue throughout the forecast period of 2021-2028.

High expenses spent on children’s entertainment, especially during school holidays, are estimated to have a vital impact surging the consumption rate. For instance, Manchester Evening News.Co.Uk data in August 2019, states that parents in the United Kingdom are making average spending of USD 1275.5 for entertaining their kids during their school holidays. In addition, the booming growth of the e-commerce business in countries of this region has played a significant contribution in surging the expenses by parents towards kids scooters. This is due to. key players, increasingly carrying out penetrative online marketing campaigns on various social media platforms such Facebook, Instagram, Youtube, and others. For instance, the data published by the United Nations Conference on Trade and Development in December 2019, states that out of the e-commerce top 10 business to consumers index in 2019, European nations hold 8 of the top 10 places.

Asia Pacific is projected to exhibit a crucial presence in the kids scooter market, owing to the booming growth of the urban population giving awareness of children's products is assisting in surging the sales of the product.  As per the World Bank.Org data, states that in 2019 the urban population of East Asia and Pacific has witnessed a rise of 59.887 percent from 59.053 percent in 2018. Besides, the rising dual-income household in the Asia Pacific helping escalate the spending power of parents has a positive influence on the increasing demand. For instance, the Korean Times data, mentions that 46 percent of all married couples in South Korea are considered dual earners.

To gain extensive insights into the market, Request for Customization




By Product Type

  • 2 Wheelers

  • 3 Wheelers

By End-User

  • Male

  • Female

By  Sales Channel

  • Retail Stores

  • E-Commerce Stores

By Geography

  • North America (U.S., Mexico, and Canada)

  • Europe (Germany, Italy, Spain, France, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments-

  •  In June 2019, Bird brand announced the acquisition of an electric scooter and moped startup called Scoot

  • In February 2021, Razor declared the launch of motorized 24 V which is rechargeable electric power kids scooter.

  • Ongoing
  • 2023
  • 2019-2022

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Consumer Goods Clients

Health Canada

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.