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The kids commonly use training pants, as these pants can effectively soak kid’s pee and help in their toilet training. Parents largely prefer to buy training pants for their kids over diapers and other hygiene products as such pants can be easily pulled down and pulled up from the baby for its reuse. Additionally, highly-absorbent and elastic training pants are widely popular among them as they can effectively manage their baby’s toiletry needs.
Nowadays, companies focus on developing pull-ups made up of eco-friendly materials to provide a sustainable toiletry product solution to the kids. For instance, in June 2020, Kimberly Clark Corporation launched ‘Pull-Ups,’ a kids training pant brand with its products made up of plant-based materials such as sugarcane & fluff pulp. These products are best suitable for toddlers and big kids in their toilet training.
Rising awareness regarding the availability of a variety of baby care products is expected to drive the demand for the kid's training pants. Shifting consumer choices towards buying eco-friendly and sustainably made baby care products is further likely to drive the demand for the baby pull-ups made up of natural ingredients such as wood pulp, cotton, and others.
The kids widely use disposable training pants during their traveling activities as these pants can be easily disposed of once they are used. Therefore, the rising trend of family picnics and trips is further driving the market growth. Additionally, the provision of educational support related to child toilet training by the governing bodies and associated companies to the parents is further likely to ease in the usage of such products across the globe. For instance, in February 2019, the National Day Nursery Association, Government of U.K. partnered with ERIC, a U.K. based children bowel and bladder charity to provide educational courses regarding the child toiletry training tips to the parents across the U.K.
However, the availability of alternative baby hygiene-related products such as baby wipes, diapers, disposable pads, etc., is expected to restrain the market growth. Additionally, skin irritation incidences due to the overuse of such products are anticipated to limit its demand among people worldwide.
Key Market Driver -
Rising awareness regarding the availability of the variety of the baby care products is expected to drive the market growth
Key Market Restraint -
Availability of the alternative products is anticipated to restrain the market growth.
The key players involved in the global kids training pant market are The Proctor and Gamble Company, Kimberly Clark Corporation, The Honest Company Inc., Simply Kids, peejamas.com, ZOOCCHINI, Baby Beehinds, brolleysheets.com, The American Baby Company, Tiny Undies, and others.
The global kids training pant market is segmented based on category, application, end-user, and geography.
Based on the category, the market is segmented into disposable and reusable. The reusable segment is expected to hold a major share of the market as such pants can be used for an extended period as they can be washed and reused. Additionally, children can effectively learn to manage their toiletry activities by understanding the usage of these reusable pants over to that of another type, resulting in larger revenues from such a segment.
By application, the global market is segmented into household and commercial. The household segment is anticipated to exhibit a major share of the market due to the large demand for such products among the parents for their daily purpose baby toiletry needs. Additionally, the wide availability of training pants of different colors is likely to attract the parents towards buying such products, thereby further driving the segmental growth.
By end-user, the global market is segmented into infants & toddlers, and pre-schoolers. The infants & toddlers segment is expected to hold the largest share of the market as infants need training for their toiletry activities, resulting in larger revenues from such a segment. Moreover, the rising birthrate across the globe has further added impetus to such a segment's growth.
By geography, the global kids training pant market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
The North American region's largest share is attributed to the large demand for baby care products in countries such as the United States and Canada. This results in larger revenues from the baby training pants in the region. According to the data presented by the Statistical Department, Government of Canada, in the third quarter of 2018, retail sales of infant care products in Canada reached USD 3.25 million. Additionally, the large adoption of luxurious and high-quality baby care products among the parental population is further driving the market growth in the region.
The Middle East & Africa region is expected to grow at a faster rate for the global kids training pant market owing to the recent introduction of baby hygiene related awareness campaign by the governmental agencies in the countries such as South Africa & Ethiopia. The introduction of such a campaign is likely to drive the demand for child toilet training pants among the region's population.
For instance, in January 2019, the United Nations Children’s Fund (UNICEF) partnered with the British Broadcasting Company (BBC) to launch a European Union (EU) funded baby wash campaign in Ethiopia. This campaign essentially helps in spreading baby hygiene awareness among Ethiopia’s population. Additionally, the growing awareness of maintaining hygiene and cleanliness among the region's population is further driving the market growth.
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