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Laptop Bag Market Size, Share & Industry Analysis, By Product Type (Backpack, Messenger Bag, Sleeve Bag, Others), By Size (Up to 13 Inches, Between 13 Inches to 15 Inches, Above 15 Inches), By Distribution Channel (Offline, Online) And Regional Forecast, 2024-2032

Region :Global | Report ID: FBI104984 | Status : Ongoing



People use bags to carry laptops to prevent laptops from getting damaged and protecting their screens from cracking while traveling. Such bags made up of nylon, polyester, leather & others are available in different shapes & compartment sizes in the market. Business professionals essentially use RFID-blocking laptop cases that provide an effective anti-theft system. Among laptop gamers, bags equipped with a USB charging port inside them are widely used as they can charge their device headsets with such ports while traveling.

Nowadays, technology giants such as Google Inc., Dell Inc., Microsoft corporations, and others, in collaboration with the bag manufacturers, are introducing innovative laptop bags to enter the laptop bag manufacturing businesses. For instance, in October 2020, Google Inc., in partnership with Samsonite IP Holdings S.ar.l. introduced Google's Jacquard technology-based, smart laptop backpack with touch-sensitive features equipped in it. While traveling, users can use different smartphone functions, such as Google map navigation, texting, calling, and others, with the help of touch-sensitive features equipped in such a backpack item.

Rising consumers' trends towards buying lightweight laptop devices over desk computers are expected to ease in demand for laptop bags among people worldwide. According to the data presented by the Japan Electronics and Information Technology Industries Association, in 2019, Japan's laptop computer shipment reached 7.15 million units, 33.6% up from the previous year. Such growth in the shipment of laptop devices is likely to drive the laptop cases' revenues from Japan. Additionally, regular provision of laptop bags of different shapes and colours by the associated companies is likely to attract the people towards buying such products thereby, driving the market growth.

Moreover, the growing trend of outdoor leisure activities among the global population is likely to ease the travel-friendly laptop backpacks' demand. The rising needs of the multi-purpose laptop briefcases among business professionals during their business trips will provide newer opportunities for market growth.

However, easy accessibility to low-cost bags is expected to limit consumers' demand for luxury laptop bags. Nowadays, corporate professionals are shifting their preference towards the remote style of working or work-from-home due to COVID-19 related restrictions. This will limit the demand for travel-friendly laptop backpacks among such professionals thereby, hampering the market growth during the pandemic.

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Key Market Driver -

Rising adoption of the laptop devices over desk computers is expected to drive the market growth.

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Key Market Restraint -

Easy consumers’ accessibility to the low-cost bags is anticipated to hamper the demand for premium products.

Key Players Covered:

The prominent players associated with the global laptop bag market are Targus, Samsonite IP Holdings S.ar.l., Vitec Imaging Solutions Spa, Safari Inc., Fjallraven, Texonbags Bag Manufacturer in Mumbai, PlusNINone, DA MILANO LEATHERS PVT LTD., Belkin International Inc., Kensington Computer Products Group, and others.

The global laptop bag market is segmented based on product type, size, distribution channel, and geography.

The market is segmented into backpacks, messenger bags, sleeve bags, and others based on the product type. Backpacks consist of many compartments inside them, making it easier for individuals to keep different kinds of laptop accessories such as headsets, cables and chargers, and others inside them. This makes backpacks a popular option among individuals worldwide, contributing to higher revenue from such a segment. Additionally, users can flexibly keep water bottles and tiffin boxes inside such bags because of their large sizes. The backpack segment is further expected to grow owing to such an advantage over other bag types.

By size, the market is segmented into up to 13 inches, between 13 inches to 15 inches, and above 15 inches. 13 inches to 15 inches segment is anticipated to hold the largest share of the market owing to the cost-effectiveness and adequate shelf size of such kind of bags over other bag sizes. Additionally,

the wide availability of the different coloured laptop bags in such a bag size results in larger revenues from such a segment.

By distribution channel, the global market is segmented into offline and online. The offline segment is expected to account for a significant share of the global market as users can purchase & validate product quality in person from these stores. Additionally, regular provision of the discounts and offers by such stores is likely to attract the people towards buying them thereby, driving the segmental growth.

Regional Analysis:

The global laptop bag market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa by geography.

Laptop manufacturing companies and retailers widely offer cases or bags while selling the laptop devices to the users from their stores. Therefore, the large consumption of laptop devices among the population in the countries such as China and India results in larger revenues of laptop bag products from the Asia Pacific region. For instance, between the 1st and 2nd quarter of the financial year 2020, Lenovo Group Ltd., a Chinese laptop manufacturer, reported a 20% jump in its overall profits. This would result in the larger revenue generation of laptop bags from the Chinese population.

Moreover, the recent introduction of innovative gaming laptop bags by the associated companies is likely to attract people to buy such products, thereby driving the region's market growth. For instance, In December 2020, OnePlus, a smartphone manufacturing company, expanded its accessory products by launching 'OnePlus Urban Traveler Backpack,' a 16-inch laptop backpack product in China.

The Middle East & Africa region is expected to grow at a considerable rate on account of the growing expansion of prominent companies such as in the countries such as the UAE and Saudi Arabia. This will provide ease in providing laptop bags by the associated companies in these countries, thereby supporting the region's market growth. For instance, in July 2020, Microsoft Corporation expanded its business in South Africa by introducing a line of products, including Surface Laptop 3 and Surface Pro 7 laptops and laptop cases. Additionally, growing awareness regarding the availability of various computer accessory products among people is further driving the market growth in the region.

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By Product Type

  • Backpack

  • Messenger Bag

  • Sleeve Bag

  • Others

By Size

  • Up to 13 Inches

  • Between 13 Inches to 15 Inches

  • Above 15 Inches

By Distribution Channel

  • Offline

  • Online

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments:

  • In May 2019, Safari Inc., a prominent laptop bag maker partnered with Ogilvy India, an integrated communication agency to expand its consumer base in Indian market.

  • In February 2020, Urban Armor Gear LLC., a subsidiary company of Hammond, Kennedy, Whitney & Company Inc. expanded its product portfolio of bags and cases by launching a new line of soft goods such as backpacks, a dopp kit, and a laptop sleeve bag in California, U.S.

  • Ongoing
  • 2023
  • 2019-2022

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