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Laundry bags are largely used to carry and keep the daily used clothes at a single place. Rising awareness regarding hygiene & cleanliness among the people is primarily driving the demand for such items. Nowadays, consumers seek to purchase laundry bags of different shapes and sizes as per their daily laundry needs. Clothing bags made up of nets are increasingly becoming popular as users can quickly notice the type of cloth stuff that is been kept in the bag. Additionally, multi-coloured tote handbags are widely popular among women to carry the daily used clothes to the laundry stores.
Companies are focusing on developing multi-purpose laundry bags that can also be used for keeping food items, household groceries & appliances in order to provide complete backpacking solutions to the consumers. For instance, in February 2020, Target Corporation introduced suitcases under their ‘Open Story’ brand which include features such as USB ports for charging power banks, TSA lock, and a laundry bag that helps travellers to keep the various organized items.
The increasing consumption rate of the clothing and accessory items, as well as the daily washing needs of the people, is largely driving the growth of the market. Rising dust and air pollution levels across the globe has also given an increase in the demand for the daily use of laundry care items such as laundry detergents, baskets, brush, and others. Additionally, the growing urbanization rate as well as disposable spending on personal hygiene products is fuelling the growth of the market.
Moreover, the uncertain occurrence of the COVID-19 pandemic disease has resulted in the spike in the demand for the personal laundry care products among people for the purpose of avoiding the infection from the cross-contamination of the clothes. Rising infrastructural facilities related to the hospitals and clinics are further fuelling the usage rate of the clothing baskets by the hospital staff and patients. According to the report ‘Rural Health Statistics’, published by Ministry of Health and Family Welfare, Government of India, the number of HW/ANM sub-centres and PHC health centres in India has increased from 133,194 by the end of 2015 to 234,200 as of March 2019 amounted an increase of 75.9%.
However, the factor of increasing prices of laundry care products such as detergents, bags, etc. is anticipated to limit the market growth. Additionally, the wide availability of substitute products such as pillow cover, laundry dryers, etc. which can be used to keep clothes by the people is expected to limit the consumption rate of the cloth baskets.
Key Market Driver -
Rising consumption rate of clothing items to drive growth of market.
Key Market Restraint -
Increasing prices of laundry bags to restrain market growth.
The prominent companies associated with the global laundry bag market are, HandyLaundry, Inter IKEA Systems B.V., HOUZE STORAGE INSPIRATIONS, CHIPMUNKBAGS, Greenstell, CleverMade, NINGBO IMOTECH TECHNOLOGY CO. LTD., Caroeas, dbest products, inc., Best Choice Products, and many others.
The global laundry bag market is segmented based on product type, material, application, and geography. Based on the product type market is segmented into laundry baskets & bins, laundry hampers, backpack laundry bags, and others. Laundry baskets & bins segment is expected to hold a major share of the market as the user can easily lift and carry baskets from one place to another as compared to that of hampers. Additionally, users prefer to purchase baskets over backpacks as they can quickly see and check the laundry clothes from the baskets.
Based on the material, the market is segmented into nylon fabric, denim fabric, cotton, and others. Nylon fabric segment is projected to hold a major share of the market as nylon-based bags have strong rip & tear-resistant material that provides them higher durability over other types of bags. Additionally, prominent companies such as HandyLaundry, BC Textile Innovations Inc., and many others largely provide nylon-based laundry bags which give rise to the revenues from the nylon segment.
Based on the application, the market is segmented into households, hotels & residencies, hospitals, and others. The household segment is anticipated to exhibit the strongest share of the global market owing to the large consumption of the laundry care products among households across the world.
By geography, the global laundry bags market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America region is expected to hold a major share of the global laundry bag market owing to a large number of hospitals and clinics in the countries such as the United States and Canada which results in a higher demand for the laundry care related products & services for the hospital patients. According to the American Hospital Association (AHA)’s survey 2018 report, there were 6,146 hospitals in the United States.
Additionally, rising consumer spending for the apparel and clothing items is likely to drive the demand for laundry care products in the region. According to the data presented by the U.S. Bureau of Labour Statistics, U.S. consumer expenditure for the apparel and services has increased on average by 1.8% from USD 1,833 per consumer in 2017 to USD 1,866 per consumer in 2018.
The fastest growth of the Asia Pacific region for the market is attributed to the increasing adoption of laundry services by population. This is likely to increase the consumption of the laundry bags by such service providers in countries such as India, Bangladesh, and China. For instance, in August 2019, Laundryanna and an online marketplace major Quickr.com formed a strategic alliance with each other which helped the Laundryanna to make available their laundry services through Quickr's online portal and expand their business in India.
Additionally, increasing the number of tourist arrivals in countries such as Hongkong, and India results in the rising consumption rate of the travel laundry bags by the people. According to the statistics presented by the Government of Hongkong, in 2018, the total number of tourist arrivals in Hongkong was raised to 65.15 million, an 11.4% increase over to that of 2017.
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