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The global liquid sugar market is witnessing robust growth due to rising demand for liquid sugar in the beverage industry. The increasing applications of liquid sugar in processed food manufacturing are anticipated to drive the global liquid sugar market. Besides sweetening, liquid sugar has many functional roles in food preparation such as binding, thickening, and preservation of the final food product.
Liquid sugar has one or more unique, quality-enhancing properties to offer almost all types of food production involving both solid and liquid foods. The relatively high solubility of liquid sugar is an important parameter for its bulking effect in many foods and beverages. The dissolved liquid sugar increases the viscosity of water-based solutions or mixtures, resulting in enhanced mouthfeel. The dissolved liquid sugar lowers the freezing point food product by preventing the water molecules from combining to form ice crystals, which slows down the freezing process. The area of application of liquid sugars ranges from beverages, bakery, and confectionery to ice-creams and other food products.
The increasing government initiatives to increase sugar cultivation which is used as major raw material for the production of liquid sugar is anticipated to drive the global liquid sugar market. Liquid sugar is extensively used as an additive in the processed food manufacturing industry. The great mixing and dissolving properties of liquid sugar are projected to boost the demand for liquid sugar in the beverage industry. The application of liquid sugar in the bakery and confectionary industry will help to retain moisture and it will maintain the freshness of the product for a longer period of time. Furthermore, the use of liquid sugar in jam, jellies, and others offers appropriate sugar crystallization which is necessary to get the desire texture and mouthfeel of the jellies and fudge. The market players operating in the global liquid sugar market are focused on the new product launches and innovative packaging to cater to the growing demand for liquid sugar. For instance, in February 2016, Cane Simple and Technical Help in Engineering and Marketing announced the launch of Cane Simple Liquid Sugar. The product is designed for single-serve consumer consumption. The packaged design offers a convenient pour-spout top for easy usage.
The high storage cost associated with liquid sugar is anticipated to act as a restraint for the market growth. The high transportation cost of liquid sugar due to its perishable nature and hygiene concerns is expected to hamper the market growth.
Key Market Driver -
Rising Demand for Liquid Sugar from Beverage Industry
Key Market Restraint -
High Storage and Transportation Cost
The key companies operating in the global Liquid Sugar market are Tate and Lyle Plc., Boettger Gruppe, Nordzucker AG., Sugar Australia Company Ltd., Zukan S.L.U., Cargill Incorporated, Cosan, Imperial Sugar Company, Rogers Sugar Inc., and Others.
The utilization of cane as a source of raw material for the production of liquid sugar is anticipated to remain strong throughout the forecast period. The high production volume and tremendously increasing area under the cane cultivation are some of the major reasons to increase the utilization of cane as a raw material. Furthermore, the increasing health consciousness among consumers and rising demand for organic and clean labeled products are expected to boost the demand for organic liquid sugar.
The confectionery segment is expected to hold a significant share in the liquid sugar market followed by beverages segment. The crystal size distribution of granular sugar affects the quality of the foods such as chocolates, puddings, and others so to combat this problem the application of liquid sugar in the confectionery industry is extensively increasing. Liquid sugar is efficient in inhibiting crystallization and retaining moisture, and hence it is used in products such as cake filling, confectionery, and icing of several food products. The viscosity provided by the utilization of liquid sugar is quite important for the overall mouthfeel of the beverage.
Asia Pacific is anticipated to hold a significant share in the global liquid sugar market owing to the increasing demand for liquid sugar from the growing food and beverage industry operating in this region. Furthermore, the easy availability of raw material is anticipated to further drive the liquid sugar market within the region. For instance, sugarcane is the major raw material used for the production of liquid sugar. Sugarcane is cultivated largely in the tropical and subtropical regions of Asia Pacific.
North America is expected to witness considerable growth in the global liquid sugar market in the forthcoming years. The escalating consumption of bakery and confectionery product which use liquid sugar as a major ingredient is projected to drive the market in North America. Moreover, the prominent players operating in this market are embarking on new product launches and innovations to strengthen their market position. For instance, in March 2019, U.S.-based Whole Earth Sweetener Company has expanded its liquid sugar product portfolio by the launch of Stevia & Monk fruit liquid sweetener.
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