Machine Glazed Paper Market Size, Share, and Industry Analysis By Paper Type (Tissue Paper and Kraft Paper), By Grade (Bleached and Unbleached), By Weight (Up to 40 GSM, 41 to 70 GSM, 71 to 100 GSM, and Above 100 GSM), By Product Type (Bags & Pouches, Wraps, Labels, Sacks, Trays, and Others), By Application (Food & Beverages, Healthcare, Automotive, Personal Care & Cosmetics, Electricals & Electronics, and Others), and Regional Forecast 2025-2032

The global machine glazed paper market is expanding owing to escalating product usage in applications that need a glossy finish, such as packaging materials, labels, and food containers. Machine-glazed (MG) paper is a type of paper that is produced using a machine-glazing process, which gives it a glossy finish on one side while leaving the other side unglossed. Its glossy appearance improves the aesthetic appeal and visual quality of packaging, which can influence consumer purchasing decisions, driving market growth.

Machine Glazed Paper Market Driver

Changing Consumer Preferences toward Attractive Packaging to Drive Market Growth

Consumers often perceive glossy packaging and printed materials as higher quality, which can influence their purchasing decisions. The visual appeal of machine glazed paper can help brands stand out on the shelf. Consumers are increasingly looking for affordable packaging and printed materials that still offer an attractive appearance, driving the demand for machine glazed paper and boosting the market growth.

• As per ADVANTAGE AUSTRIA, the recycling quota of packaging made of paper, cardboard, and corrugated boards was 85% in 2022. The production paper and cardboard is 3,900,000 metric tons in 2023.

Machine Glazed Paper Market Restraint

Limited Durability and Print Quality Hampers Market Growth

Machine-glazed paper is not as durable as other paper types, especially when exposed to moisture or rough handling. It can easily tear, rip, or degrade over time. While the smooth surface might make it suitable for certain types of printing, it is not ideal for high-quality printing, as the coating can sometimes cause ink adherence or image clarity issues. These factors are anticipated to hamper the market growth.

Machine Glazed Paper Market Opportunity

Rising Product Usage in Medical and Industrial Sectors to Propel Industry Expansion

The strength, durability, and smooth finish of machine glazed paper make it a favored option for industrial and medical uses. It is frequently used in industrial packaging, paper bags, release liners, and various heavy-duty packaging that demand durability and tear resistance. In healthcare, the paper's ability to function as a sterile barrier makes it ideal for packaging medical instruments and devices, offering potential growth opportunities.

• According to AdvaMed, the U.S. is the largest medical device market in the world, comprising over 40% of the global medtech market. The U.S. medtech exports have consistently outpaced imports, including a trade surplus of over USD 1.1 billion in 2017.

Segmentation

Key Insights

The report covers the following key insights:

• Recent Advancements in the Machine-Glazed Paper Market
• Key Industry Trends
• Regulatory Landscape for the Machine-Glazed Paper Market
• Key Industry Developments (Mergers, Acquisitions, and Partnerships)
• Impact of COVID-19 on the Market

Analysis by Paper Type

Based on paper type, the market is divided into tissue paper and kraft paper.

Kraft paper is the dominating paper-type segment. Kraft papers can easily be adapted to diverse packaging requirements as they can be easily folded, glued, and transformed into several shapes, which is an essential need for the manufacturing of packages. Kraft papers also have good moisture and tear resistance, further cushioning the segment growth.

Analysis by Grade

Based on grade, the market is subdivided into bleached and unbleached.

The unbleached segment is the dominating grade segment. Unbleached grade papers are a more sustainable choice as they are made from natural wood pulp, and their production process does not require harmful chemicals. It is also biodegradable and recyclable, which helps decrease waste & environmental pollution, contributing to segmental growth.

Analysis by Weight

By weight, the market is fragmented into up to 40 GSM, 41 to 70 GSM, 71 to 100 GSM, and above 100 GSM.

The 71 to 100 GSM segment is the dominating weight segment. 71 to 100 GSM weight is an essential and cost-effective option for everyday printing needs in the home and office. It is a cheaper option than higher GSM papers and is suitable for short-term, low-impact items that do not need to be handled frequently or used long-term.

Analysis by Product Type

Based on product type, the market is categorized into bags & pouches, wraps, labels, sacks, trays, and others.

The bags and pouches segment is the leading product type segment. Machine-glazed paper bags and pouches are mechanically robust and have high tensile strength. Moreover, they are made from bags made from a renewable resource, trees, and are biodegradable and recyclable, owing to which the food and beverage industries utilize them on a large scale, boosting segmental growth.

Analysis by Application

Based on application, the market is fragmented into food & beverages, healthcare, automotive, personal care & cosmetics, electrical & electronics, and others.

The food & beverages segment is the dominating application segment. Machine-glazed paper is gaining more popularity in the food and beverage sector for packaging due to its moisture-resistant and grease-proof properties. The food sector is a primary consumer of this paper type, employing it to package fast food, sweets, baked items, and other prepared products, which bolsters the segment growth.

Regional Analysis

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On the basis of region, the market has been studied across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

Asia Pacific is the dominating region in the global machine glazed paper market. The paper is widely used in packaging several foods owing to its sustainability and chemical-free nature, enhancing market growth. In addition, the increasing innovation of sustainable packaging also influences the market growth in the region.

North America is the second-dominating region of the global market. Advances in paper machinery and coating technologies have led to the development of more efficient and precise ways to apply a glossy finish to paper, improving the overall quality of machine glazed paper and enhancing market growth in North America.

• As reported by the Plastics Industry Association (PLASTICS), Plastics Machinery Shipments Increased in the Second Quarter, indicating a rise in the volume of primary plastics processing equipment like injection molding and extrusion machines shipped during the second quarter of the year, primarily in North America.

Europe is the third-leading region in the global market. Machine-glazed paper is often considered more environmentally friendly than heavily coated paper, as it usually contains fewer chemicals. Thus, it is a preferred option for eco-conscious consumers and companies aiming to reduce their environmental footprint in Europe.

• The Confederation of European Paper Industries Organization states that Paper and board packaging has the highest recycling rate in the EU, at 84.2% in 2022. The paper industry in Europe has already developed a fiber collection and recycling system that allows valuable materials to remain in the economy and a well-established market for secondary raw materials using recycled fibers to produce new packaging.

Latin America and the Middle East & Africa markets will experience moderate growth due to rising healthcare, construction, and food demand.

Key Players Covered

The global machine glazed paper market is fragmented, with the presence of a large number of group and standalone providers.

The report includes the profiles of the following key players:

• Smurfit Kappa (Ireland)
• Stora Enso Oyj (Finland)
• Mondi (U.K.)
• BillerudKorsnäs AB (Sweden)
• Heinzel Group (Austria)
• Gascogne Papier SAS (France)
• Twin Rivers Paper Company (U.S.)
• Mosaico S.p.A. (Italy)
• SCG Packaging (Thailand)
• BPM Inc. (U.S.)

Key Industry Developments

• In November 2024, Billerud announced the expansion of its medical paper portfolio and launched a new high-quality surface-treated medical paper called MediKraft SealBase. MediKraft SealBase is strong and provides excellent run ability, allowing efficient conversion processes. The smooth machine-glazed side increases printability.
• In May 2023, Billerud launched a machine-glazed kraft paper specifically adapted and validated for wrapping toilet and kitchen paper rolls. Kraft paper hits the sustainability spot, is renewable, recyclable, and biodegradable, and endures tough handling and any PE plastic.