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The use of makeup remover is becoming a trend due to the rising adoption of presentable looks and hygienic lifestyles across the globe. The various advantages of the use of makeup remover include decreases the risk of unwanted skin blemishes, eradicate the dead skin build-up, encourage cellular renewal, and others. The harsh nature of chemicals used in several cosmetics available in the market has accelerated the consumption of the product. Furthermore, the rising usage of the product, especially in the modeling and fashion industry, also has a positive impact on product growth. Moreover, the growing demand for the product in skincare and makeup salon is likely to generate traction for the makeup remover.
The rising consumption of cosmetic products worldwide has also played a vital role in the growing demand for makeup remover products. For instance, according to the data issued by the 2018 Loreal annual report, the global cosmetic market is estimated to make sales of around USD 235.85 billion worldwide.. Additionally, people being aware of pre-mature aging causing due to the improper removal or extensive use of makeup for long hours has also generated traction for the escalating usage of makeup remover. Furthermore, the rising growth of the global makeup industry coming up with attractive products that help enhance looks, protect the skin from various complications, increasing use of organic materials and others drive the consumption of makeup products. Thus, this in turn helps to drive more needs of makeup remover products.
However, some makeup removal possessing high chemical concentration leading to burning, creating scars, and others act as a hampering factor for the market growth.
Key Market Driver -
The increasing consumption of cosmetic products acoss the globe act as a driving factor for the market growth.
Key Market Restraint -
Some products possessing high chemical concentraction resulting to skin damage act as a restraiing factor for the market growth.
Johnson & Johnson, Avon Products Inc, Unilever, Estée Lauder, L'Oréal S.A., The Procter & Gamble Company, Kimberly-Clark Corporation, are the key companies operating in the global makeup remover market.
The makeup remover market is segmented into by type, category, sales channel, and geography.
On the basis of type, the market is fragmented into liquid, wipes, and gel. Liquid segment is estimated to be the largest market shareholder owing to the increasing production of skin-friendly, effective liquid hair remover made from a natural material that leaves the skin soft and hydrated. For instance, Floral makeup remover is infused with natural floral oils particularly designed to cleanse various types of makeup just by one swipe.
Based on the category, the market is grouped into organic and conventional. Conventional is projected to be the greater market on an account of being more affordable than organic and convectional possessing a broader range of options as compared to organic.
By the end-user, the market is bifurcated into men and women. Women is anticipated to the dominant market shareholder due to women being more conscious of their looks there is increasing consumption of makeup products which thus upsurge the usage of makeup remover than men segment.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
Asia Pacific is assessed to be the leading market shareholder and is anticipated to continue throughout the forecast period of 2020-2027. The youth population in this region increasingly possessing the desire to beautify their skin owing to the growing influence of movies, music videos, and social media has resulted to rise the usage of the product. For instance, the rising trend of Korean pop culture influencing large number of the youth population upsurge the usage of makeup products has thus in turn to results to increase the consumption of the product. Additionally, the global key players such as L'Oréal S.A, Procter ad Gamble, Unilever, and others increasing there penetration through affordable pricing strategy in various countries of this region plays a vital role for the product growth.
North America is anticipated to show a vital presence in the makeup remover market owing to the high consumption rate of cosmetic products especially by working women is leading to the escalate the usage of makeup removers and thus in turn resulted to upsurge the demand. For instance, according to the United States Bureau of Labor and Statistics data issued, in 2018 there is an estimation of 57.1 percent of women in the United States are estimated to be participating in the labor force. Furthermore, manufacturers increasingly producing natural-based makeup remover in this region also helps to increase the market growth owing to the high preference rate of natural-based products. For instance, the United States-based company called Lafoglia Organic is coming up with a 100 percent organic-based makeup remover which comes with refreshing lavender scent and has the ability to hydrate, and moisturizes.
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