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The global mango puree market is driven by a significant increase in consumer’s preferences towards the fruit-based products. Apart from its taste, mango also has health benefits such as it helps in boosting the immune system, aids digestion, promotes healthy gut and others. The increasing product demand from the beverage industry will positively leverage the mango puree market in the upcoming years. Growing consumption of fruit-flavored yogurt is projected to support the growth of the mango puree market during the forecast period. In February 2019, Danone launched a new peach mango flavored yogurt variant.
The leading food franchises are focused on experimenting and producing new products that include mango puree as a crucial ingredient. For instance, many leading food franchises, such as McDonald and Starbucks, have started using mango puree for the preparation of smoothies and shakes. Mango puree is commercially used in puddings, bakery fillings, and as a flavor across the food & beverage industry. In April 2019, Danone India announced the launch of a new mango-flavored protinex variant.
Key Market Driver -
Increased Demand for Tropical Fruit Puree from Beverage Industry.
Key Market Restraint -
Counterfeit Mango Puree.
Mango flavored beverages are expected to witness robust growth in the upcoming years. The growing popularity of beverages prepared by using tropical fruits among consumers, coupled with the high likability of mango flavored beverages among children are some of the crucial factors driving the growth of mango-flavored beverages. These beverages require mango pulp as a primary flavoring ingredient. The food & beverage giants such as Coca Cola, PepsiCo, and Mother Dairy are driving the demand for mango pulp, which will positively impact the production of mango puree. The companies are focusing on the expansion of mango processing facilities to meet the growing demand for the mango puree across the globe. For instance, a group of 3000 mango and vegetable farmers has come together to set up a mango pulp manufacturing unit in Tamil Nadu, which will supply pulp to juice manufacturing complies. Juice industry and the processed food industry has shown consistent interest in mango processed product. Alternatively, increasing product applications in various segments such as ice cream and baby food is expected to create several growth opportunities for the global mango puree market.
According to the CBI, Ministry of Foreign Affairs, Europe, regarding the laboratory tests of mango puree, the false declaration of mango puree variety is the major problem associated with the growth of mango puree market. In the most common cases, instead of Alphonso variety, there is an addition of other varieties.
The leading players operating in the global mango puree market are Dohler, ITC Ltd., Kerr Concentrates, Kiril Mischeff Ltd., KUO Yuan Ye Foods Co., Ltd., Capricorn, Inborja, Mother India Farms, Jain Irrigation, Danone S.A., and others.
The organic mango puree segment is expected to witness robust growth in the global market due to the consumer inclination towards organic products and significant health benefits offered by them. Conventional mango puree still holds a considerable share in the market due to its feasibility and cost-efficiency. Furthermore, in developing economies the demand for mango puree prepared by using conventional mango is high due to comparatively low per capita across these economies.
The pouches segment is expected to grow at a significant pace in the forthcoming years because of its high flexibility and convenience to carry. Among applications, the beverages segment is expected to witnesses strong growth over the forecast period, followed by dairy, bakery and snacks, infant foods, and others. The primary factor for increasing the mango beverage popularity among consumers is the desirable flavor of mango, and it is popular among kids. For instance, AB InBev, one of the world's largest brewer, introduced bud light seltzer in the mango variant. Apart from the food industry, mango puree is used in the cosmetic industry for the preparation of skincare products such as face masks and face packs.
The Asia Pacific will hold a significant share in the fruit concentrate puree market due to the ample amount of production of mango in countries such as India, China, Thailand, and Mexico. The increasing consumer preferences towards mango product is also driving the consumption of mango processed product in this region.
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Mongo puree’s great extent of utilization in commercial food preparation can fuel the growth of the mango puree market in North America. Europe is expected to witness robust growth during the upcoming years due to the increasing demand for fruit-based yogurt and beverages. According to CBI, Ministry of Foreign Affairs, Europe, in December 2018, the estimated imports of the mango puree to the European Union represent around 20% of the total world imports and the imports are increasing due to high demand.
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