Air Fryer Market Size, Share & Industry Analysis, By Type (Manual and Digital), By Model Type (Countertop Models, Toaster Oven Models, Basket Style Models, and Multi-cooker Models), By Capacity (Up to 3 Liters, 3-5 Liters, 5-6 Liters, and Above 6 Liters), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Channels, and Others), By End-User (Household, Foodservice Facilities, and Others), and Regional Forecast, 2025-2032

The global air fryer market size was valued at USD 8.07 billion in 2024. The market is projected to grow from USD 9.40 billion in 2025 to USD 17.71 billion by 2032, exhibiting a Compound Annual Growth Rate (CAGR) of 9.47% over the forecast period. Asia Pacific dominated the air fryer market with a market share of 46.22% in 2024.

Air fryers are commonly used to prepare dishes for dining occasions. Along with an aesthetic countertop, these products add value to a kitchen by instantly preparing healthier food items. Increasing awareness about innovative cooking devices' functionalities and growing household purchases of air fryer cookbooks to prepare crispy & chewy foods and bakery dishes will drive product sales globally. In addition, a growing number of chefs are launching their air-frying recipes on social media sites, including Twitter, Facebook, and WeChat, to support the product’s global demand. Growing awareness of the health benefits of consuming oil-free food will also support product sales.

Leading players operating in the market, including Groupe SEB, Midea Group, and Koninklijke Philips N.V., are focusing on offering a diverse range of multi-purpose cooking devices to enable consumers to cook, bake, or air fry food with a single device. In addition, they are focusing on broadening their sales channels to strengthen their business footprint in the domestic and international air fryer industry.

GLOBAL AIR FRYER MARKET SNAPSHOT

Market Size & Forecast:

• 2024 Market Size: USD 8.07 billion
• 2025 Market Size: USD 9.40 billion
• 2032 Forecast Market Size: USD 17.71 billion
• CAGR: 9.47% from 2025–2032

Market Share:

• Asia Pacific led with a 46.22% share in 2024, driven by high demand in China, India, Japan, and South Korea for smart, oil-free cooking appliances.
• Digital air fryers dominate due to their multifunctionality, voice control, and app connectivity, while basket-style models are most preferred globally.
• Household segment remains the largest end-user, supported by rising health consciousness and nuclear family growth.

Key Country Highlights:

• China & India: Surge in digital air fryer sales amid rising kitchen appliance modernization and home cooking culture.
• U.S. & Canada: Growth fueled by social media promotion of recipes, DIY cooking trends, and hotel chains adopting multi-cookers.
• U.K. & Germany: Consumers opt for oil-free cooking options amid rising health concerns and smart kitchen adoption.
• Brazil & UAE: Rapid online appliance sales and premium product demand boosting growth across retail and hospitality sectors.
• Japan & South Korea: High-tech models gain traction among urban households; compact fryers favored in small-space living.

Air Fryer Market Trends

Rise of Vegan & Plant-based Cooking to Favor Market Growth

The increasing number of health-conscious consumers purchasing cooking appliances to prepare plant-based & vegan food items and the growing trend of adopting healthier dietary food habits will favor product sales. In addition, growing collaborations of social media influencers with chefs to promote healthy cooking options with fryers can increase the product’s awareness, augmenting its demand.

• Asia Pacific witnessed air fryer market growth from USD 2.96 Billion in 2023 to USD 3.73 Billion in 2024.

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MARKET DYNAMICS

Market Drivers

Growing Preference for Energy-Efficient Appliances Among Households to Drive Market Growth

The growing number of facilities in residential complexes, the increasing number of commercial housing facilities preferring energy-efficient kitchen appliances, and the rising demand for smart housing facilities will drive the demand for energy-efficient products across many countries. In addition, the rising product replacement rate due to the continual household spending on kitchen interior and renovation projects will skyrocket the sales of aesthetically designed modern products globally. According to the Home Improvement Research Institute (HIRI), the percentage of American households seeking DIY (Do-It-Yourself) projects for their dining rooms and kitchen nooks increased from 39% in the second quarter of 2022 to 46% in the second quarter of 2023.

Manufacturers' Launch of Smart Products with Application Integration to Favor Market Growth

Manufacturers are focusing on launching smart products with application integration, voice control, and other advanced features to provide intelligent cooking solutions to consumers. In addition, they are offering multi-functional cooking devices with roasting, baking, and grilling capabilities to enable consumers to perform multiple cooking activities with a single device. These manufacturers' efforts are expected to contribute positively to the global market development. In September 2024, Cosori, a Vesync Co., Ltd.-owned smart home appliances brand, launched Smart TurboBlaze 6-Quart Air Fryer, a newer product version consisting of smart functions. This product features 10 different kinds of functions and can be controlled by a VeSync application.

Market Restraints

Higher Product Prices and Availability of Alternative Products to Limit Market Growth

The higher cost of smart cooking appliances, including digital fryers, than conventional ones limits their demand among middle-income households. In addition, higher repair and maintenance costs associated with these appliances can restrain their demand globally. Besides, consumers' accessibility to alternative food frying devices, such as ovens, traditional cookware, and microwaves will hamper the air fryer market growth.

Market Opportunities

Rising Demand for Eco-friendly Models to Fuel Market Growth

Rising demand for energy-efficient, eco-friendly design-based models to minimize carbon emissions from home cooking activities will create newer opportunities for manufacturers to build their product portfolios in eco-friendly categories of products. In addition, increasing consumer demand for products with large or dual compartments for larger facilities will boost the product’s revenues. The growing popularity of products with customized designs, colors, and smart features will provide companies with scope for market differentiation in the future.

Market Challenges

Shorter Product Lifecycle to Pose Challenges in New Product Development

Uncertain consumer buying patterns for cooking devices and rapid technological advancements in the deep fryer devices industry can reduce the relevance of air fryers, posing challenges for manufacturers in launching innovative products in global markets. Besides, consumers' skepticism about the claim of 'oil-free cooking' and misunderstandings of the product’s functions can limit its sales.

Impact of COVID-19

The growing home cooking trend and the rising number of households buying innovative kitchen electrics to prepare healthier food items fueled the product’s sales during the COVID-19 pandemic. In addition, several consumers opted for convenient alternatives to deep-frying, including air fryers, which skyrocketed product revenues during the pandemic. However, the closure of restaurants, culinary institutions, and recreational centers due to the COVID-19-related lockdown restrictions negatively impacted the product demand in these settings.

SEGMENTATION ANALYSIS

By Type

Higher Demand for Multi-purpose Appliances Resulted in Digital Segment’s Dominance

Based on type, the market is segmented into manual and digital.

The digital segment exhibited a leading global air fryer market share by 72% in 2024, due to higher consumer demand for cooking appliances featuring multiple cooking options, including baking, roasting, grilling, and reheating. In addition, increasing demand for digital appliances featuring digital connectivity, voice control features, and pre-programmed settings will accelerate the digital segment’s revenue.

The manual segment is predicted to grow at a considerable rate during the forecast period of 2025-2032. These types of air frying devices are available in analog adjust settings instead of digital displays. They come with minimalistic functionalities and are cost-effective as compared to digital products. Increasing demand for affordable fryers will also fuel the segment’s growth.

By Model Type

Surging Need for Compact Fryers to Cook Food to Fuel Demand for Basket Style Models

Based on model type, the global market is segmented into countertop models, toaster oven models, basket style models, and multi-cooker models.

The basket style models segment will grow at the fastest rate during the forecast period of 2025-2032. This is the most traditional model used by consumers worldwide. It is more affordable than the toaster and oven-style fryer models. A higher preference for basket or bowl-style fryers to shake food evenly while cooking helped the segment lead the market in 2024. In addition, the rising demand for compact basket-style fryers to cook food with the least amount of oil results will fuel the segment’s growth. The basket style segment is expected to capture 40% of the market share in 2025.

Multi-cooker model and countertop model segments are slated to record the second and third fastest-growing rates during the forecast period of 2025-2032. A rising number of small households preferring countertop fryer models in colors matching their kitchen décor theme will drive the countertop model segment’s growth. Increasing adoption of multi-cookers featuring multiple cooking options, including slow cooking, grilling, roasting, and steam cooking, will support the multi-cooker model segment’s revenue growth.

Rising preference for hospitality settings for the toaster oven fryer models to enable chefs to perform multiple cooking functions, including baking, grilling, toasting, and cooking food in large quantities, will drive the multi-cooker model segment’s growth. The countertop model segment is slated to record the fastest-growing CAGR of 9.07% during the forecast period.

By Capacity

3-5 Liters Segment to Lead Market Due to Higher Demand from Nuclear Families

Based on capacity, the global market is segmented into up to 3 liters, 3-5 liters, 5-6 liters, and above 6 liters.

The higher preference for products with a capacity range of 3-5 liters among nuclear families to prepare enough food for 2-3 family members resulted in the 3-5 liters segment capturing a major market share in 2024. In addition, the rising number of nuclear families preferring digital fryers in the size of 3-5 liters will accelerate the segment’s growth during the forecast period of 2025-2032. The 3-5 liters segment is expected to capture 43% of the market share in 2025.

The growing trend of caravanning and outdoor recreational activities requiring the usage of appliances of smaller capacities for cooking drives the up to 3 liters segment’s growth. Furthermore, the rising number of mobile homes and single-person households preferring up to 3 liters capacity of cooking devices will help the segment record the second-fastest revenue growth rate during 2025-2032. Up to 3 liters’ segment is slated to record the fastest-growing CAGR of 9.53% during the forecast period.

Increasing usage of 5-6 liter capacity of fryers in guest dining drives the 5-6 liter segment’s growth. Rising demand for large-sized cooking appliances among foodservice facilities to cook a large number of foods will boost the above 6 liters segment’s growth at the third-fastest rate during the forecast period.

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By Distribution Channel

Availability of Diverse Product Range Helped Supermarkets & Hypermarkets Segment Lead Market

Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online channels, and others.

The supermarkets & hypermarkets are expected to capture 43% of the market share in 2025, and slated to record the fastest-growing CAGR of 10.15% during the forecast period. The availability of a diverse range of premium-priced and affordable cooking appliances and accessories under one roof resulted in the supermarkets & hypermarkets segment capturing a leading market share in 2024.

The rising adoption of online shopping platforms among youngsters to buy kitchen electrics accelerates the online sales revenues of these fryers, helping the online channels segment record the fastest growth rate from 2025 to 2032.

The specialty stores segment is expected to grow at the second-fastest rate during the forecast period. Rising demand for high-value products with better after-sales support at brand stores and specialty electronic shops will accelerate the product’s sales from the specialty stores. The others segment covers the analysis of various distribution channels, including offline direct-to-consumer channels, wholesale stores, and convenience stores. The rising need among manufacturers to sell their products through a diverse range of sales channels will support the others segment’s growth.

By End-User

Rising Preference to Prepare Oil-free Food Dishes Boosted Product Demand among Households

By end-user, the market is divided into households, foodservice facilities, and others.

A higher preference for oil-free cooking with fryers instead of consuming traditional deep-fried foods resulted in the household segment's dominance in 2024. In addition, the growing construction of multi-housing infrastructural facilities and their preference for energy-efficient cooking appliances will favor the household segment’s growth at the fastest rate during the forecast period of 2025-2032. The household is expected to capture 88.37% of the market share in 2025.

Foodservice facilities and others segments are slated to grow at the second and third-fastest rate in the future. Growing infrastructural facilities for food service outlets, institutions, recreational centers, and retail establishments that prefer large-sized products will drive the revenues of these segments. Foodservice facilities are slated to grow at the fastest CAGR of 9.09% during the forecast period.

Air Fryer Market Regional Outlook

Geographically, the global air fryer market report includes an analysis of various regions, including North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific

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The market size in Asia Pacific was valued at USD 3.73 billion in 2024, and USD 2.96 billion in 2023. The region dominated the market in 2024 due to the higher household consumer demand for digital cooking appliances to perform daily cooking tasks. The product’s demand is significant in China, followed by Japan, India, and South Korea. Rising multi-housing infrastructural facilities and increasing demand for kitchen appliances featuring voice control, mobile interfaces, and digital cooking settings will favor the product’s demand in these countries. According to the Indian Brand Equity Foundation (IBEF), India's annual residential home sales reached USD 42 billion in 2023, 48% up from the previous year. Growing awareness about oil-free cooking with fryers will support the product’s demand in Southeast Asia. The market in China is expected to acquire USD 2.15 billion in 2025. The Indian market size is projected to stand at USD 0.26 billion in 2025, and Japan’s market is likely to hit USD 0.32 billion in 2025.

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North America

North America is the second-largest region, with market size expected to stand at USD 2.34 billion in 2025, exhibiting the second-largest CAGR of 9.23% during forecast period. The increasing number of food companies promoting their recipes with fryers and multi-cookers to build consumer awareness will support the product’s sales across the U.S. and Canada. In addition, growing infrastructure construction for food service outlets, shopping malls, and hospitality establishments that utilize professional-grade products will drive the North American market’s growth during the forecast period of 2025-2032. In September 2024, Hyatt Hotel Corporation opened more than 20% of its planned hotel openings by 2025 in Mexico, the U.S., Canada, and Latin America. The U.S market is estimated to be USD 1.93 billion in 2025.

Europe

Europe market size is projected to hit USD 1.72 billion in 2025, making it the third-largest market. The increasing number of households consuming oil-free food items produced from air fryers and growing health consciousness among the population have skyrocketed the sales of air frying devices across Europe. In addition, growing consumer preference for energy-efficient kitchen appliances that are compatible with application-based control features will increase the product’s revenues across the region. The market in U.K. is expected to acquire USD 0.41 billion in 2025. The French market size is projected to stand at USD 0.16 billion in 2025, and Germany’s market is likely to hit USD 0.31 billion in 2025.

South America and Middle East & Africa

South America is expected to rise as the fourth-largest market, with a value of USD 0.57 billion in 2025. Rising online shopping of electronic goods among households in Brazil, the UAE, and Saudi Arabia will favor the market’s growth in South America and the Middle East & Africa. In addition, the growing number of commercial facilities preferring premium kitchen electrics in Saudi Arabia will accelerate product sales in the country. The UAE market size is expected to reach USD 0.03 billion in 2025.

COMPETITIVE LANDSCAPE

KEY INDUSTRY PLAYERS

Prominent Players Focus on Broadening Their Product Ranges into Newer Categories to Build Their Market Positions

Key players, including Groupe SEB, Midea Group, and Koninklijke Philips N.V. are focusing on broadening their product portfolios in the newer appliances categories by including features, such as energy efficiency, digital connectivity, and multi-mode operations. In addition, they are establishing partnerships with appliance retailers and distributors to increase their product’s reach in emerging markets, including India, Saudi Arabia, the UAE, Africa, and Eastern Europe. These key companies' continual business development efforts will support the growth of their global market positions. In April 2024, Koninklijke Philips N.V. launched the Philips Signature Series Airfryer HD9867/90, featuring rapid air and fat removal technologies in the Indian market.

The competitive landscape of the market provides valuable insights into various competitors. It includes detailed profiles of various companies operating in the market, highlighting their business models and strategic initiatives and examining their financial health, including revenue generation and overall financial performance. The report also details their investments in research and development, indicating their commitment to product innovation and improvements.

Major Players in the Air Fryer Market

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Groupe SEB, Midea Group, and Koninklijke Philips N.V. are a few of the leading players in the market. The global market is competitive, with the top 5 players accounting for approximately 45.32% of the market share.

List of Key Air Fryer Companies Profiled

• Groupe SEB (France)
• Midea Group (China)
• Koninklijke Philips N.V. (Netherlands)
• Xiaomi Corporation (China)
• Spectrum Brands, Inc. (U.S.)
• Faber S.p.A. (Italy)
• Conair Corporation (U.S.)
• Meyer Corporation (U.S.)
• TTK Prestige Ltd. (India)
• NuWave, LLC. (U.S.)

KEY INDUSTRY DEVELOPMENTS

• January 2024: Versuni, a Koninklijke Philips NV-owned small appliances manufacturing company, opened its second 25,000-square-meter factory in Ahmedabad, India. The factory has an annual production capacity of 500,000 air fryers, 200,000 garment steamers, and hand mixers in India.
• June 2023: Versuni, a Koninklijke Philips N.V.-owned small appliances manufacturing company, established a partnership with SAP SE, a European software company, to utilize the SAP Sustainability Control Tower to monitor the recycling process of used air fryers in Sao Paulo, Brazil.
• February 2023: Tovala, a meal-kit and oven company, launched cloud-connected technology-based smart ovens and Tovala Smart Oven Air Fryer in a sleek stone-gray finish in the U.S. market.
• September 2022: Koninklijke Philips N.V. launched Airfryer XL Connected, an innovative WiFi technology-based product in the Indian market.
• March 2021: Mondial, a U.S.-based manufacturer, invested USD 8.72 million (BRL 49 million) to expand its manufacturing facilities of a 5-liter capacity air fryer in Brazil. Through this facility, the company will be able to produce state-of-the-art AFN-50-BI and AFN-50-RI products.

Investment Analysis and Opportunities

The report provides comprehensive investment analysis, insights, and opportunities aimed at providing actionable guidelines to investors and business leaders about the market. It highlights various opportunities and trends with potential investments, including R&D activities, new product launches, partnerships & expansions, mergers & acquisitions, and joint venturing.

REPORT COVERAGE

The report analysis includes in-depth market-related information and highlights crucial aspects, such as prominent companies, product types, model types, product capacities, end-users, and distribution channels. Besides this, it provides insights into the market trends and highlights significant industry developments.

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Report Scope & Segmentation