"Market Intelligence that Adds Flavour to Your Success"
Marshmallows are a type of confectionery item, typically made from sugar, water, and gelatine. Traditionally marshmallows were made from the sap extract of the marshmallow herb that was laced with sugar to form a sweet, that resembled a cloud in ancient Rome. The marshmallows in recent times are incorporated in various processed foods such as hot chocolate, treats and candies due to its sweet texture. Further, the availability of various unique flavours such as lemon curd and coconut, mojito, maple gingerbread and others in marshmallows has also contributed in fuelling its market.
The changing taste preferences of the consumers has influenced the manufacturers introduce new varieties and food-concepts for marshmallows. For instance, In February 2016, Bonds confectionery launched sour marshmallow clouds in a variety of flavours such as strawberry, lemon, cherry cola and others.
The increase in consumers’ demand for innovative food products due to their evolving taste preferences is a major factor driving the marshmallow market. The introduction of new specialty marshmallow varieties such as gourmet and vegan have recently grown popular among the consumers. Further, the manufacturers have launched several flavours such as banana, strawberry, coffee, gingerbread and others which have also driven its market growth.
Marshmallow is a sweet and puffy confectionery item that has high amount of sugar content in it. Moreover, the consumption of high sugary substances can lead to diabetes, obesity and other health adversities. This has hampered the marshmallow market growth.
Key Market Driver -
Rising Demand for Innovative Food Products
Key Market Restraint -
Harmful Health Effects of Consuming High Sugar Food Products
The key companies operating in the global marshmallow market are, H.J. Heinz Company Brands LLC, DOUMAK INC., Just Born, Dandies Marshmallow, HIYOU, Liwayway Holdings Company Limited, Riverdale Confectionery Industry, Inc., Kerry Group Plc, Mr Mallo, and Darling Ingredients International Holding B.V.
The global marshmallow market is segmented by type, distribution channel and geography. The type segment is led by the flavoured marshmallows as consumers prefer them over unflavoured white marshmallows. The flavoured marshmallows infuse their flavours in various culinary preparations, hence improving its taste and mouthfeel.
The hypermarkets and supermarkets are expected to hold the major market share as it offers wide range of products along with ease of shopping to the consumers. Additionally, the freedom of selection of products, bundling schemes and product distinct aisles offer convenient shopping experience to them, which has contributed to increase in marshmallow products sales.
North America is witnessing a robust growth in the marshmallow market due to the growing manufacturer focus on launching new varieties such as low-sugar and vegan marshmallow products for consumer attraction. Marshmallows with low-sugar content have high demand in the U.S and Canada as snacking product.
Europe is expected to observe a significant growth in the marshmallow market due to the presence of an established confectionery base in the region. The growing supply chain network and the easy availability of marshmallows in various convenience stores and supermarkets have propelled its regional market growth.
Asia Pacific is anticipated to witness moderate growth in the marshmallow market owing to its rapid urbanization. The rise in consumers’ adaption to westernized cultures has led them to incorporate such products in their foods. These factors cumulatively have fuelled the marshmallows market growth in the region.
To gain extensive insights into the market, Request for Customization
By Distribution Channel
“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”- U.S.-based biotechnology company focussing on treatment of chronic pain.
“Kudos to your team. Thank you very much for your support and agility to answer our questions.”- Europe-based provider of solutions to automate data centre operations.
“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”- India-based manufacturer of industrial and specialty intermediates with a strong global presence.
“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”- One of the largest cosmetics company in the world.
“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”- U.S. based startup operating in the cultivated meat market.
“We received the below report on the U.S. market from you. We were very satisfied with the report.”- Global hearing aids manufacturer.
“I just finished my first pass-through of the report. Great work! Thank you!”- U.S. based solar racking solutions provider.
“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”- World’s leading advisory firm.
“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”- Germany based machine construction company.
“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”- Japanese manufacturing company of stationery products.
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry