Massage Chair Market Size, Share, and Industry Analysis by Type (Traditional Massage Chairs and Robotic Massage Chairs), By Category (Zero Gravity Massage Chairs, Inversion Massage Chairs, Airbag Massage Chairs, Full Body Massage Chairs, Heated Massage Chairs, and Others), By Application (Residential and Commercial), By Distribution Channel (Online and Offline), and Regional Forecast till 2032

The global massage chair market is driven by increasing interest in massages for their non-pharmacological practice, which helps in managing stress and pain. Massage chairs are designed to reduce stress and musculoskeletal pain. They are frequently used across homes, spas, institutes, and resorts. Furthermore, massage chairs with AI technology are gaining popularity worldwide. Key manufacturers are also investing more in advanced technology to enhance consumer satisfaction.

Massage therapists are likely to emphasize personalized services over the forecast period as referrals by clients play a major role in helping prospective clients opt for massage services. According to the American Massage Therapy Association’s (AMTA) survey findings (2024), 81% of respondents opined that referrals by clients (leading category) help customers choose a massage therapist. This macro factor will fuel the demand for massage chairs in the coming years.

The COVID-19 pandemic resulted in global lockdowns and social distancing measures, leading to the closure of numerous spas, salons, and massage centers across countries. This factor considerably declined product sales. Furthermore, the shutdown of production plants and retail stores hampered market growth.

Massage Chair Market Driver

Increasing Health Consciousness to Boost Product Demand

The global market is rapidly expanding as individuals become aware of the importance of well-being and a healthy lifestyle. Moreover, massage chairs are popular among working professionals and individuals having issues such as cervical pain, back pain, and poor blood circulation. Massage chairs are also becoming a preferable choice due to their convenience and ability to provide a relaxing experience at home.

In addition, innovations in massage chairs, such as AI integration, enhance the user experience by identifying muscle relaxation needs, improving blood circulation, and relieving stress, triggering product sales.

Massage Chair Market Restraint

High Product Cost to Hinder Market Growth

Massage chairs offered by premium and luxury brands are available at high costs, which declines demand among middle and lower-income consumers who are typically price-sensitive customers. Moreover, additional functionalities in massage chairs increase the cost. Furthermore, securing certifications such as RoHS and FDA to enhance product credibility adds additional costs to manufacturers, which can further hinder market growth and impact product adoption.

Massage Chair Market Opportunity

Customization and Artificial Intelligence Innovation to Provide Growth Opportunities

Product customization options, such as adjustable intensity, heating features, roller functions, and X and Y-axis motor movements, and airbag placement, fuel the demand for massage chairs. Expanding retail stores can further boost demand by increasing product visibility, helping customers better understand the value and benefits of massage chairs.

In addition, the rising demand for comfortable and personalized wellness solutions has led to innovations, enhancing relaxation, stress relief, and overall well-being for users.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the Parent/Related Market


•  Supply Chain & Regulatory Analysis


•  SWOT Analysis


•  Porter’s Five Forces Analysis


• Recent Industry Advancement

Analysis by Type

Based on type, the market is segmented into traditional massage chairs and robotic massage chairs.

The traditional massage chairs segment holds the largest market share due to their affordability, simplicity, and reliability. They offer effective massage therapy without the complexity of advanced technology, making them suitable for numerous end users.

The robotic massage chairs segment is anticipated to grow at the fastest rate over the forecast period due to their advanced features, including customizable settings, artificial intelligence, and automated adjustments, which increase demand among tech-savvy consumers.

Analysis by Category

Based on category, the market is segmented into zero gravity massage chairs, inversion massage chairs, airbag massage chairs, full body massage chairs, heated massage chairs, and others.

The full-body massage chairs segment holds the largest market share due to its comprehensive coverage addressing multiple body areas. With the rising focus on wellness, consumers increasingly favor these chairs as they provide overall relaxation. They also provide multiple massage modes and intensity settings, further increasing their demand.

The zero gravity massage chairs segment is expected to grow at the fastest rate over the analysis period due to their innovative design, which reduces spinal pressure and enhances comfort. Growing consumer awareness regarding their ergonomic benefits and advanced features are further expected to boost their popularity over the coming years. 

Analysis by Application

Based on application, the market is segmented into commercial and residential.

The residential segment holds the largest market share due to increasing consumer demand for wellness products at home. In addition, demand for products that are convenient and provide relaxation within living space drives the segmental expansion.

The commercial segment is anticipated to grow at the highest rate over the forecast period owing to a rise in corporate wellness programs and the development of high-end spas, which fuel massage chairs demand.

Analysis by Distribution Channel

Based on distribution channel, the market is segmented into online and offline.

The offline segment held the largest share in 2023 due to the wide presence of well-established physical stores and showrooms where customers can test and purchase massage chairs directly.

The online segment is anticipated to grow at the highest rate over the forecast period. The rise in e-commerce, convenience of online purchases, and improved digital marketing strategies are expected to drive the segment growth in the near future.

Regional Analysis

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Based on geography, the global market is segmented into North America, Europe, Asia Pacific, South America and the Middle East and Africa.

Asia Pacific holds the largest market share due to the growing focus on wellness products and increasing income levels. In addition, the expanding middle-class population paired with rising awareness of the product’s health benefits contribute to increased product sales.

North America is anticipated to grow at the fastest rate over the forecast period, owing to the presence of key players such as Human Touch, BrookStone, Osaki, Infinity, and Inada. Moreover, the increasing number of spas, wellness centers, and massage centers will increase product demand in the near term.

Key Players Covered

• Panasonic (Japan)


• Family Inada (Japan)


• Body Friend CO, Ltd (South Korea)


• Luraco (Texas)


• Osim International (Singapore)


• Human Touch (California)


• OHCO (Georgia)


• Osaki  (Japan)


• OGAWA (Switzerland)


• OTO Bodycare (Singapore)

Key Industry Developments

• In January 2024, Osim, a Singapore-based healthy lifestyle products company, launched new wellness tech solutions, including DIY Massage Chair and uThrone V Gaming Massage Chair.


• In June 2023, Bodyfriend, a South Korea-based massage chair manufacturer, unveiled its new product, Davinci, a massage chair incorporating customized massage options.