"Market Intelligence that Adds Flavour to Your Success"

Matcha Tea Market Size, Share & Industry Analysis, By Product (Instant Premixes, Powder, Ready to drink), By Application (Matcha Beverages, Personal Care & Cosmetics, Food Products, Regular Tea), By Grade (Classic, Ceremonial, Culinary) Others and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI102277 | Status : Ongoing

 

KEY MARKET INSIGHTS

Matcha is marvelously milled green tea powder obtained from specialized processing of high-grade green tea leaves. The exotic and distinct flavor of matcha and numerous health benefits offered by the product is helping it in gaining momentum in various developed as well as developing market. Japan and China are the major producers of matcha and also the product is a prominent part of Japanese as well as Chinese culture. Presence of crucial and healthy elements in matcha, such as magnesium, vitamin C, Zinc, Selenium, and others, which is beneficial for the body is expected to fuel the growth of matcha tea market.


Key companies operating in the global matcha tea (ingredient) market are focusing on the launch of innovative products and strengthening their marketing strategies to maintain their market significance in the global matcha tea market. Matcha Maiden, Tata Global Beverages Ltd., Ippodo Tea Company, and Mizuba Tea are some of the key companies operating in the global matcha tea industry.

Up Arrow

Key Market Driver -

Presence of health enhancing properties in the product is expected to drive the market growth

Down Arrow

Key Market Restraint -

Low awareness about the product among people living in particular developing economies is predicted to restrain the growth of the market


Global matcha ingredient market is projected to witness continuous growth over the forecast period, owing to significant health-boosting and disease preventive benefits offered by the product. Rising consumer focus on leading a healthy lifestyle and adding healthy food and beverage products and ingredients in their lives is expected to escalate the growth of global matcha tea market. Epigallocatechin gallate (EGCG), present in matcha is a phenolic antioxidants that can help in the prevention of diseases such as cardiovascular disorders, diabetes, and cancer, which is boosting its adoption within adults and elderly people.

Matcha tea has stress-relieving as well as memory power improving capabilities, that is expected to contribute significantly in the growth of matcha tea market due to its broadening demand among consumers. Furthermore, utilization of matcha tea in the cosmetics & personal care industry as well as in certain functional food is projected to propel the growth of matcha tea market in the forthcoming years. However, the high capital investment required for the production of matcha tea can obstruct the growth of matcha tea industry in the upcoming years.

Key Players Covered:



  • Aoi Tea Company,

  • Ingredion Incorporated,

  • Vivid Vitality,

  • Encha Life LLC.,

  • Tenzo Tea,

  • Nestle S.A.,

  • Kissa Tea,

  • Green Foods Corporation,

  • Tata Global Beverages Ltd.,

  • ITO EN LTD.,

  • Unilever Group


Among application, regular tea segment is projected to hold the dominance over other segments due to higher adoption of matcha tea due to health benefits offered by it. Antioxidant, energy-boosting, stress-relieving and detoxifying properties present in matcha tea is encouraging consumers to opt for it as a regular tea, which is propelling the growth of the segment. Furthermore, low-calorie content present in matcha tea is also a significant reason for its market growth during the forecast years.

Culinary grade is projected to witness rapid growth in the forthcoming years, owing to its wider adoption in the formulation of various confectionery items, bakery, snacks, and desserts. The classic segment is expected to be holding the dominance in the global matcha tea market due to its increased utilization for brewing beverages, coupled with its growing demand in developed regions such as Europe, due to numerous health benefits offered by the grade type.

Regional Analysis:


The Asia Pacific is projected to be leading the global matcha tea market, due to countries such as China and Japan in the region, that has traditional tea culture. Presence of large tea consuming population in the Asia Pacific, coupled with the presence of largest tea producing countries such as China, India, Sri Lanka and others in the region is projected to be some of the major contributors for the growth of matcha tea market in the Asia Pacific region.

To gain extensive insights into the market, Request for Customization


Matcha tea market in North America is anticipated to witness a significant rise during the forecast period, due to rising inclination of American consumers towards healthy lifestyle and adoption of organic products. An anticipated increase in the number of matcha-based beverage selling outlets in North American countries such as Canada and the US will further aid the growth of matcha tea market in North America. In Europe, favorable regulations associated with the trade of certain tea types, such as green tea, matcha, and others is expected to drive the market growth of the region.

Matcha Tea Market Segmentation Analysis


























 ATTRIBUTE

 DETAILS

By Product



  • Instant Premixes

  • Powder

  • Ready to drink



By Application



  • Matcha Beverages

  • Personal Care & Cosmetics

  • Food Products

  • Regular Tea



By Grade



  • Classic

  • Ceremonial

  • Culinary



By Geography



  • North America (U.S., Canada, and Mexico)

  • Europe (France, Germany, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa and Rest of ME&A)



Key Industry Developments



  • In October 2017, Pure Leaf, a prominent brand of Unilever launched its first-ever home brewed matcha teas. With the launch of this new product Unilever aims at improving its market position in healthy beverage market.

  • In 2017, ITO EN, a leading player in green tea market announced the launch of novel green tea flavours Apple + Ginger and Lemon +Verbena + Peppermint in its very popular matcha LOVE tea bags. 





  • Ongoing
  • 2023
  • 2019-2022
  • Pre Book
Multi-report Purchase Plan
    A Customized Plan Will be Created Based on the number of reports you wish to purchase
Food & Beverages Clients
Kpmg
RMIT
Mckinsey
Samyang
Bunge
Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X