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Matcha is marvelously milled green tea powder obtained from specialized processing of high-grade green tea leaves. The exotic and distinct flavor of matcha and numerous health benefits offered by the product is helping it in gaining momentum in various developed as well as developing market. Japan and China are the major producers of matcha and also the product is a prominent part of Japanese as well as Chinese culture. Presence of crucial and healthy elements in matcha, such as magnesium, vitamin C, Zinc, Selenium, and others, which is beneficial for the body is expected to fuel the growth of matcha tea market.
Key companies operating in the global matcha tea (ingredient) market are focusing on the launch of innovative products and strengthening their marketing strategies to maintain their market significance in the global market. Matcha Maiden, Tata Global Beverages Ltd., Ippodo Tea Company, and Mizuba Tea are some of the key companies operating in the global matcha tea market.
Key Market Driver -
Presence of health enhancing properties in the product is expected to drive the market growth
Key Market Restraint -
Low awareness about the product among people living in particular developing economies is predicted to restrain the growth of the market
Global matcha ingredient market is projected to witness continuous growth over the forecast period, owing to significant health-boosting and disease preventive benefits offered by the product. Rising consumer focus on leading a healthy lifestyle and adding healthy food and beverage products and ingredients in their lives is expected to escalate the growth of global matcha tea market. Epigallocatechin gallate (EGCG), present in matcha is a phenolic antioxidant that can help in the prevention of diseases such as cardiovascular disorders, diabetes, and cancer, which is boosting its adoption within adults and elderly people.
Matcha tea has stress-relieving as well as memory power improving capabilities, that is expected to contribute significantly in the growth of matcha tea market due to its broadening demand among consumers. Furthermore, utilization of matcha tea in the cosmetics & personal care industry as well as in certain functional food is projected to propel the growth of matcha tea market in the forthcoming years. However, the high capital investment required for the production of matcha tea can obstruct the growth of matcha tea market in the upcoming years.
Some of the major companies that are present in the global matcha tea market are Aoi Tea Company, Ingredion Incorporated, Vivid Vitality, Encha Life LLC., Tenzo Tea, Nestle S.A., Kissa Tea, Green Foods Corporation, Tata Global Beverages Ltd., ITO EN, LTD., and The Unilever Group.
Among application, regular tea segment is projected to hold the dominance over other segments due to higher adoption of matcha tea due to health benefits offered by it. Antioxidant, energy-boosting, stress-relieving and detoxifying properties present in matcha tea is encouraging consumers to opt for it as a regular tea, which is propelling the growth of the segment. Furthermore, low-calorie content present in matcha tea is also a significant reason for its market growth during the forecast years.
Culinary grade is projected to witness rapid growth in the forthcoming years, owing to its wider adoption in the formulation of various confectionery items, bakery, snacks, and desserts. The classic segment is expected to be holding the dominance in the global matcha tea market due to its increased utilization for brewing beverages, coupled with its growing demand in developed regions such as Europe, due to numerous health benefits offered by the grade type.
The Asia Pacific is projected to be leading the global matcha tea market, due to countries such as China and Japan in the region, that has traditional tea culture. Presence of large tea consuming population in the Asia Pacific, coupled with the presence of largest tea producing countries such as China, India, Sri Lanka and others in the region is projected to be some of the major contributors for the growth of matcha tea market in the Asia Pacific region.
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Matcha tea market in North America is anticipated to witness a significant rise during the forecast period, due to rising inclination of American consumers towards healthy lifestyle and adoption of organic products. An anticipated increase in the number of matcha-based beverage selling outlets in North American countries such as Canada and the US will further aid the growth of matcha tea market in North America. In Europe, favorable regulations associated with the trade of certain tea types, such as green tea, matcha, and others is expected to drive the market growth of the region.
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