Mattress Protectors Market Size, Share, and Industry Analysis, By Material (Cotton, Polyester, Vinyl, and Others), By End User (Residential and Commercial), By Distribution Channel (Offline Stores and Online Stores/E-commerce), and Regional Forecast till 2032

The global mattress protectors market is expanding owing to the escalating number of commercial and residential projects. These protectors are removable bedding accessory that encases a mattress designed to shield a mattress from damage and protect it from spills, stains, allergens, dust mites, and bacteria. Moreover, these are usually made of waterproof and water-resistant materials and can be quilted, meaning they have a regular design to indicate stitching.

The COVID-19 pandemic had a significant impact on the global market. The governments across various countries imposed lockdowns in 2020, leading to the closure of hotels & resorts, and travel restrictions decreased the number of tourists, reducing the demand from the hospitality industry. Furthermore, the lockdown led to factory shutdowns, raw material shortages, and import & export restrictions, leading to worldwide production delays and logistics disruption.

Mattress Protectors Market Driver

Increasing Number of Residential and Commercial Real Estate to Fuel Market Growth

The increasing number of residential units, including apartments, villas, and individual houses, owing to the rising population and growing urbanization across countries, are increasing the number of beds, fueling the demand for mattress protectors. For instance, according to the India Brand Equity Foundation, an Indian government agency, the number of units sold increased from 99,500 units in Quarter-1 2022 to over 1.13 lakh units in Quarter-1 2023 across the top 7 Indian cities. Furthermore, the rising number of hotels worldwide boosts product demand. According to the UAE Ministry of Economy, a government agency, hotels increased from 1,144 in 2021 to 1,189 in 2022 across the UAE.

Mattress Protectors Market Restraint

Fluctuating Raw Material Prices and Availability of Counterfeit Products to Limit Market Growth

The industry heavily relies on various raw materials, including cotton, polyester, and bamboo. Some of these materials are highly prone to price volatility due to inflation, climate change, geopolitical tensions, & production levels. These fluctuating prices can increase production costs and boost product prices,  limiting market growth. Furthermore, the increasing availability of counterfeit products is one of the key challenges for the market.

Local players offering counterfeit products usually mimic well-established brands and offer products at very low prices compared to these brands, appealing to budget-conscious consumers. Moreover, these products are made with low-quality materials and usually fail to meet the industry standards, damaging the brand image of established players and limiting the market growth.

Mattress Protectors Market Opportunity

Growing Popularity of Environmentally Friendly Products to Fuel Market Growth

The demand for environmentally friendly bedding products is significantly growing due to the rising environmental awareness among individuals worldwide. Moreover, the increasing availability of eco-friendly products made using sustainable materials boosts product demand among eco-conscious consumers. Furthermore, several major industry participants are focusing on launching sustainable products. For instance, in October 2023, Lieto, a brand of CNTdream, a South Korea-based company, launched its new eco-friendly premium bamboo waterproof mattress protector for babies. According to the company, the new product uses bamboo and features non-toxic PU non-slip coatings.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the Global Bedding Market
• Supply Chain & Regulatory Analysis
• SWOT Analysis
• Porter's Five Forces Analysis
• Recent Industry Advancement

Analysis by Product

Based on product, the market is segmented into cotton, polyester, vinyl, and others.

The cotton segment held the largest market share due to being one of the most common materials used for making bedding products, including mattress protectors. Moreover, cotton is highly preferred by individuals with skin sensitivities as they are naturally hypoallergenic and does not cause skin irritation or itchiness.

Due to its affordability and durability, the polyester segment is expected to grow considerably throughout the forecast period. Moreover, polyester is more affordable than cotton and bamboo, making it a popular choice among budget-conscious consumers.

Analysis by End User

Based on end user, the mattress protectors market is bifurcated into residential and commercial.

The residential segment dominated the market in 2023 due to the growing worldwide population, an increasing number of new housing units & apartments owing to rapid urbanization, and rising disposable income among individuals.

Furthermore, the commercial segment is expected to grow significantly over the coming years. This is due to the increasing number of hospitals and the growing hospitality industry across countries.

Analysis by Distribution Channel

Based on distribution channel, the global mattress protectors market is bifurcated into offline stores and online stores/e-commerce.

The offline stores segment holds the largest share of the global market owing to the strong retail presence and wide product availability coupled with personalized recommendations based on individual store sales executives' preferences.

The online stores/e-commerce segment is anticipated to witness significant growth over the forecast period owing to the convenience and shopping products 24x7. Moreover, the increasing popularity of online shopping and attractive offers & discounts across online channels is expected to propel the segment growth over the forthcoming years.

Regional Analysis

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Based on region, the global mattress protectors market is classified into North America, Europe, South America, and the Middle East & Africa.

Europe led the market in 2023 due to prominent market players and wide product availability. Moreover, the rising number of residential houses across the U.S. and Canada boosts the product demand. According to the U.S. Census Bureau and the Department of Housing and Urban Development, the total number of housing units in the U.S. increased to 143.79 million in 2022 from 142.15 million in 2021 and 140.80 million in 2020.

The Asia Pacific region is expected to grow considerably over the coming years owing to the growing population and increasing number of residential units across India, China, and Japan. Moreover, the growing hospitality industry across the region is expected to drive the market growth during the forecast period.

Key Players Covered

• Brooklyn Bedding (U.S.)
• Tempur Sealy International (U.S.)
• Serta Simmons Bedding (U.S.)
• Duroflex (India)
• The Sleep Company (India)
• Mimar Textile (Spain)
• Emma Sleep (Germany)
• Purple Innovation (U.S.)
• Sleep Number Corporation (U.S.)
• Casper Sleep (U.S.)

Key Industry Developments

• In May 2023, Tempur Sealy International, a U.S.-based mattresses & bedding company, acquired Mattress Firm, a U.S.-based omnichannel specialty retailer, for USD 4 billion to diversify its omnichannel distribution platform. According to the company, the acquisition would provide tempur sealy with the company’s 2,400 stores in 49 states across the U.S.
• In August 2020, Duroflex, an India-based bedding company, launched its new antiviral mattress protector, Duro Safe Mattress Protector. According to the company, the new mattress protector features HeiQ Viroblock, a Swiss technology that can kill 99.99% of viruses and bacteria. In addition, the product is 100% waterproof, anti-dust mite, and hypoallergenic.