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The global meat coating ingredients market is growing at a robust pace owing to its extensive utilization in ready-to-eat meat products. The meat coating ingredients is any substance that is added to the meat before further processing it, to enhance its flavour and texture. The meat coating is an instantaneous application of ingredients in handling and controls taste improvement. The factors driving the meat coating ingredients market are the rise in global population and the consumers increasing demand for innovative food products.
The different varieties of ingredients such as herbs, spices, seasonings and others are utilized for coating the meat. These ingredient coating impart colour, texture and sensory appeal to the meat. The consumer’s inclination towards convenience food has increased due to the rise in working population and rapid urbanization. This has aided in fuelling the global meat coating ingredients market. However, the meat consumption has been declining in Europe due to the increasing vegan trend in the region and the perceived health risks of red meat consumption. Whereas, the Latin America and Asia Pacific regions where there is an increase in per capita consumption of meat, have become new production centres.
The major factor boosting the growth of the meat coating ingredients market is the increase in consumption of processed foods. Consumers increased spending on meat products in regions such as South America, Middle East and Asia Pacific has also aided in propelling the market growth. The consumers are shifting towards convenience and protein-rich food such as pork and beef due to the factors such as; less time spent in cooking and easy availability of tertiary processed, ready-to-cook meat products. Thus, driving the global meat coating ingredients market.
Key Market Driver -
Increase in Consumption of Processed Foods
Key Market Restraint -
Stringent Regulations by the Governments
The stringent government regulations regarding the quality of coating ingredients are hampering the market growth of meat coating ingredients. The frequent implementations of new rules and regulations has also directly affected the growth of meat coating ingredients market.
The key companies operating in the global meat coating ingredients market are, Food Ingredients & Specialities BV., Kerry Group Plc., Archer Daniels Midland Company, Cargill, Incorporated, Bowman Ingredients, Bühler AG, AGRANA Beteiligungs-AG, Hiltfields Ltd., Food Ingredients Inc., and Advanced Food Systems Inc.
The salts, spices and seasonings are the leading meat coating ingredients. These ingredients are witnessing a significant rise in demand as it imparts umami taste to the meat. The batters and crumbs are also gaining traction from the processed foods manufacturers as it’s a value addition to the meat products. Batters and crumbs both usually contain grain-derived ingredients that provides additional sensory dimension to the meat and poultry products. The ingredient coating is applied to the fresh meat and poultry products as it helps in retaining the moisture and produce a more succulent finished product. The meat coating ingredients are applied on the frozen meat for preserving it as well as maintaining the taste and quality of the meat.
Asia Pacific is projected to witness a substantial growth in the upcoming years. The countries such as China and India are the leading producers of meat in the region. China is the largest producer as well as consumer of pork. The meat coating ingredients market is expected to witness a significant growth majorly due to the growth of food and beverage industry in the region. The processed food manufacturers in the region utilize meat coating ingredients for delivering tasty and flavourful meat products. The rapid economic development, changing customer dietary habits & preferences, and increasing demand for flavourful meat products has propelled the regional meat coating ingredients market.
North America is observing a significant growth in the meat coating ingredients market. The U.S. being the largest beef consuming country in the region, utilize the meat coating ingredients for the processing of beef and other meat variants. The increase in consumption of convenience food and ready-to-cook meals among the consumers in the region has also aided in fuelling the meat coating ingredients market.
Europe is observing a significant decline in the meat coating ingredients market owing to the decline in the consumption rate of meat in the region. The decline in the meat consumption rate is due to the rising vegan trend in the region coupled with growing social, ethical, health and environmental concerns. The consumers in France, Italy, Germany and Spain have reduced their meat purchases significantly in the year 2019. Further, declining the regional meat coating ingredients market.
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