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The global meat and poultry safety testing market is witnessing robust growth owing to the rising prevalence of foodborne illnesses. Foodborne illness has become a serious public health concern across the world. In June 2019, World Health Organization shared statistics that depicted that around 4.2 million people die due to contaminated food. Meat and poultry products are highly prone to pathogenic contamination which makes their safety testing an important aspect. Ongoing developments in the framework of food safety regulations contribute to the growth of the market.
Meat & poultry can become contaminated with any pathogen due to the exposure to inadequate processing controls, animal manure, cross-contamination, and inappropriate storage & cooking. Modern technologies are posing more challenges to meat and poultry manufacturers, such as increased sanitization requirements and automatic processes. The robust growth performance of the food processing industry across the globe is expected to positively affect the growth of the meat & poultry safety testing market. Mandatory laws and regulations to ensure the safety of meat & poultry which eventually facilitate product approvals are expected to drive the growth of the market.
The global meat & poultry safety testing market is primarily driven by the rising concerns for food safety and hygiene. The increasing awareness about the prevalence of foodborne diseases caused by certain microorganisms has fuelled the safety testing of food products. Food safety testing market growth is also fuelled by the rising concerns regarding the chemicals used in food products. The mandatory requirement to carry out food safety testing by agencies such as International Organization for Standardization (ISO) and the United States Food and Drug Administration (FDA) is driving the growth of the meat & poultry safety testing market.
Key Market Driver -
Rising Food Safety Concerns due to the Occurrence of Foodborne Diseases
Key Market Restraint -
Intense Competition in the Industry
Meat and poultry safety testing is gaining importance due to the increasing laws and regulations ensuring food safety. Some small organizations and laboratories are now introducing their meat & poultry safety testing services. Major players are focusing on strengthening their presence in the market by investing in research and developments to innovate new testing techniques. The intense competition in the industry impedes the growth of the market.
Intertek Group Plc, SGS S.A., Eurofins Scientific SE, TUV SUD AG, Thermo Fisher Scientific, Inc., Bureau Veritas S.A., Merieux NutriSciences Corporation, Neogen Corporation, Romer Labs Division Holdings, GmbH, and Microbac Laboratories, Inc. are the key companies operating in the global meat & poultry safety testing market.
The safety testing of meat products is expected to witness a substantial growth due to the increasing demand for meat-based processed foods. According to USDA, per capita consumption of red meat increased from 133.5 pounds in 2014 to 143.9 pounds in 2017. In developed countries such U.S. and U.K., there is an emerging trend of clean-label products due to the growing perception among consumers that clean-label products are healthier and safer than conventional products. The increasing demand for label-friendly meat drives the growth of their safety testing market. The development of innovative meat-based processed foods such as ready-to-eat and ready-to-cook products is anticipated to boost the growth of the market in foreseeable years.
North America is expected to witness strong growth of the market owing to the well-established safety regulation framework adopted in food processing sector of the region. The rising demand for safe and hygienically processed foods by consumers due to the increasing prevalence of foodborne illnesses is projected to boost market growth. Regulatory authorities in the region are focused on implementing new safety standards that ensure the complete safety of meat and poultry products. For instance, in March 2016, the US Department of Agriculture (USDA) introduced new federal food safety regulations to reduce the risk of campylobacter and salmonella in chicken products.
Europe is expected to witness strong growth on account of the increasing demand for clean-label products such as non-GMO, chemical-free meat & poultry products. Technological advancements in the region that offer innovative testing techniques and solutions fuel the growth of the market. The booming food industry and new product innovations contribute to the safety testing market growth. Asia Pacific is expected to witness promising demand due to the emerging foodservice sector. The rapid urbanization, evolving consumer dietary habits, and popularity of travel and tourism sector, have increased the dining-out trend in the region. The expansion of café and restaurant chains such as KFC, McDonald’s, and Burger king drives the growth of the poultry and meat safety testing market in the region.
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