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The increasing area under the cultivation of melons is predicted to boost the demand for melon crop seed. For instance, according to Food and Agriculture Organization of the United Nation (FAO) the significant increased has been shown in the area under the cultivation of melons (watermelon, cantaloupe, and others) which is ranging from 4.20 million ha in 2015 to 4.29 million ha in 2016. The small duration required for the cultivation of melon coupled with the high profit margin associated with the cultivation of muskmelon, Honeydew Melon, and others are predicted to drive the demand for melon crop seed in forthcoming years.
The prominent players operating in the melon crop seed market are embarking on the mergers & acquisitions and launch of new premium varieties of melon crop seed such as pest and disease resistance. For instance, in May 2019, Bayer CropScience announced the launch of Charentais melon seed characterized by a very red flesh which is called as SV9790MC and broadly marketed by Seminis.
The increasing demand for hybrid melon crop seed owing to the rising demand for better quality fruit and optimum yield is expected to boost the demand for hybrid melon crop seed. The constant increase in melon cultivation and yield necessarily requires nonstop development of new and improved varieties of seed, efficient systems of production and supply of quality seed to farmers. The special efforts taken by prominent market players in the research and development of innovative melon seed varieties such as specialty melons and seedless watermelon are further predicted to positively impact the melon crop seed market growth in forthcoming years. Moreover, the increasing production of melon worldwide due to rising demand for watermelon and muskmelon is expected to drive the global market of melon crop seed. For instance, according to Food and Agriculture Organization of the United Nation (FAO) the world melon production (watermelon, cantaloupe, and others) has increased considerably from 128.97 million tons in 2016, 129.84 million tons in 2017, and 131.27 million tons in 2018. Furthermore, Watermelon is one of the most important crops grown all over the world. It is highly relished because of its flavor, sweet taste and refreshing effect. The rising awareness about the health benefits of watermelon due to its low calorie content and high water content coupled with the increasing demand for melon worldwide can boost the cultivation of melon which is predicted to drive the demand for melon crop seed among growers
Key Market Driver -
Increasing Cultivation of Hybrid Melon Crop Seed
Key Market Restraint -
High Price of the Product
The high price of the hybrid melon seed is predicted to restrain the market growth in forthcoming years. Moreover, the region-specific rules about the launch of genetically modified seeds are further expected to hamper the market growth in forthcoming years.
The prominent players operating in the global melon crop seed market are BASF SE, Yuksel Tohum A.S., Bayer CropScience, Sakata Seed Corporation, Origene Seeds, Limagrain, Ahern Seeds, East-West Seed, Semilas Fito, HaZera seeds, and Others.
Hybrid melon crop seed is expected to hold prominent share in the global market of melon crop seed. The increasing demand for hybrid melon crop seed to achieve the optimum yield from melon crops is predicted to leverage the sale of hybrid melon crop seed. The positive impact of seed hybrid technology on the production has attracted a large number of farmers to grow hybrid melon crops. Moreover, various market players are focused on the launch of new hybrid melon crop seed varieties and offer broad range of products. The ease of availability and wide range of products are predicted to boost the cultivation of hybrid melon crop seed.
The conventional melon crop seed variety is predicted to hold prominent share in the global melon crop seed market. The high cost efficiency in the production of watermelon and muskmelon by using conventional chemical fertilizer is predicted to boost the cultivation of conventional melon crop seed. Nonetheless, in upcoming years, the market of organic crop seed is predicted grow at significant pace due to increasing consumer inclination towards organic and natural products owing to several health benefits associated with them.
Watermelon crop seed is predicted to witness significant growth in the global market of melon crop seed. The increasing cultivation of watermelon due to rising demand for watermelon among consumers is predicted to boost the cultivation of watermelon crop seed. For instance, according to Food and Agriculture Organization of the United Nation (FAO) the world watermelon production has increased from 100.97 in 2015 to 103.93 in 2018. Moreover, the increasing demand for muskmelon due to the presence of various micronutrients and vitamins within them is expected to boost the cultivation of muskmelon crop seed.
Asia Pacific is anticipated to witness considerable growth in the global melon crop seed market. China and India are some of the major producers of watermelon worldwide. The increasing production of watermelon as well as muskmelon within these countries is predicted to drive the market within the region. Moreover, increasing area under the cultivation of organic melon crop seed due to high profit margin associated with the cultivation of organic fruit is predicted to boost the demand for organic melon crop seed.
North America is anticipated to witness significant growth in the global market of melon seed owing to the rising demand for hybrid melon crop seed within the region. The rising awareness of chemical-free food, organic, and natural products and increasing consumer inclination towards consumption of organic fruit are predicted to boost the demand for organic melon crop seed within the region. Moreover, the presence of prominent market players within the region coupled with well-established farming sector are predicted to drive the melon crop seed market within North America.
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