Mineral Cosmetics Market Size, Share, and Industry Analysis, By Category (Skincare, Make-up, and Others), By End-user (Men and Women), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Channels, and Others), and Regional Forecast, 2026-2034

The global mineral cosmetics market size was valued at USD 3.88 billion in 2025. The market is projected to grow from USD 4.09 billion in 2026 to USD 6.24 billion by 2034, exhibiting a CAGR of 5.42% during the forecast period.

Mineral cosmetics contain mineral-derived components, such as iron oxides, talc, zinc oxide, and titanium dioxide. These products have gained popularity among a significant portion of the population in recent years due to the numerous benefits they offer, particularly in promoting skin health.

The advantages provided by mineral cosmetics contribute to their widespread adoption, thereby influencing market growth. These benefits include anti-aging properties, alleviating effects on skin inflammation, and improved product coverage. In addition, mineral cosmetics address specific concerns such as aging, hyperpigmentation, marks, and acne and are safer than conventional cosmetics as they include fewer synthetic ingredients.

The cosmetics industry is highly innovative and is characterized by the incorporation of advanced technologies and unique formulae in the development of products. These innovations address consumer needs and simplify cosmetic applications. In this respect, the continuous innovation efforts by key manufacturers drive demand for mineral cosmetics.

The global mineral cosmetics market witnessed a significant decline in 2020 due to the COVID-19 pandemic. A surge in the adoption of essential commodities such as food and medicine declined demand for non-essential products, including mineral cosmetics. Furthermore, prominent industry manufacturers, such as L’Oréal SA and Estee Lauder Companies, also experienced a reduction in both revenue and production processes due to the implementation of lockdowns and the closure of marketplaces in adherence to governmental directives.

Segmentation

Key Insights

The report covers the following key insights:

• Overview of the Overall Mineral Cosmetics Industry
• Supply Chain Analysis
• Industry SWOT Analysis
• Porter’s Five Forces Analysis
• Recent Technological Advancements

Analysis by Category

Based on category, the global mineral cosmetics market is segmented into skincare, make-up, and others. The skincare segment is anticipated to dominate the market, favored by the growing awareness regarding skin health, notably among women, which fuels demand for mineral skincare products. Furthermore, the availability of various types of mineral products that enhance various aspects of skin health, such as texture, pores, pigmentation, wrinkles, sun protection, aging, and acne, boost segmental growth.

Analysis by End-User

Based on end-user, the global market is bifurcated into women and men. The women's segment will likely hold a major market share in the forthcoming years owing to the rising women’s emphasis on physical appearance and beauty, which drives their preference for mineral cosmetics that have skin-improving properties.

Moreover, in April 2021, a study by the National Center for Biotechnology and Information, a Maryland, U.S.-based government organization of the U.S. National Library of Medicine, highlighted that women in Malaysia are the primary users of cosmetic products.

Analysis by Distribution Channel

Based on distribution channel, the global mineral cosmetics market is divided into hypermarkets and supermarkets, specialty stores, online channels, and others. The specialty stores segment held a major market share in 2023 due to the extensive availability of recently launched and exclusive mineral cosmetic products. Furthermore, these specialty stores offer a wide array of products from various brands, providing consumer choices and increasing product availability.

Regional Analysis

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The global market is geographically segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa. Asia Pacific is anticipated to lead the global mineral cosmetics market during the forecast period due to factors, including the increasing prevalence of brick-and-mortar stores, which fuel product availability, rising product awareness, and the growing adoption of e-commerce, which accelerates product sales.

In addition, recent years have witnessed increased demand for beauty products across Asia Pacific countries. For instance, Invest India, a non-profit government entity based in New Delhi, India, operating under the Ministry of Commerce and Industry, Government of India, reports that India has witnessed increased demand for beauty and personal hygiene products. This surge can be attributed to factors such as rising disposable income, heightened product awareness, and a growing trend of online shopping for such products.

Moreover, the presence of major cosmetic manufacturers, including RJ Mineral Cosmetics, L’Oréal SA, Estee Lauder Companies, and Only Minerals, across the region contributes to the availability of new products, escalating regional market expansion.

The North American mineral cosmetics market is expected to grow at a significant rate in the near term, attributed to the rising awareness regarding the benefits of mineral cosmetics, such as dark spot reduction and enhanced make-up product coverage. In addition, the increased consumer spending on personal care in the region has further contributed to the adoption of mineral cosmetics.

For instance, in 2022, the U.S. Bureau of Labour Statistics, a Washington D.C., U.S.-based government organization for labor economics and statistics, reported a 12.3% increase in spending on personal care and related services in the country.

Key Players Covered

The report includes the profiles of key players, such as Glo Skin Beauty., IREDALE COSMETICS, INC., L’Oréal SA, Estee Lauder companies, Pure Colors Cosmetics Inc., Mineral Hygienics, Clariant, BASF SE, Merck Group KgaA, Wholesale Mineral Makeup, and RJ Mineral Cosmetics.

Key Industry Developments

• September 2022: BASF SE, a Ludwigshafen, Germany-based chemical and cosmetics producer, introduced the Phytocine range of mineral products. This range is designed to assist users in promoting skin hydration, anti-aging, and soothing.
• March 2022: Mineral Fusion, a Petaluma, U.S.-based cosmetic brand, launched thirteen new products to expand its product portfolio, which includes eyeshadows, concealers, primers, and completion pallets that include minerals and botanical formulas.