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Mixer grinders are multi-purpose kitchen appliances used during regular activities of food preparation. These are the essential kitchen appliances used in residential and eateries. The mixer grinder is one of the most widely used machines in modern kitchens designed to perform multiple tasks such as mixing, grinding, and chopping food into fine products such as masala powders and chutneys. For example, ginger garlic paste to impart flavor in food dishes requires a good quality mixer with strong blades to perform mixing and grinding efficiency.
Products with better innovative design, technology, and the ability to perform multi-functions in food processing are expected to remain attractive among end-users. The mixer grinders are introduced with various speed options and multiple-purpose jars that improve efficiency and reduce time. The blenders come in different sizes to help prepare shakes, juices, and smoothies instantly. Moreover, the electric mixer grinders are included with various features such as intelligent sensors, powerful motors, and space-saving designs. The mixer grinder is considered one of the most versatile kitchen appliances that can be used in numerous ways according to the skills and preferences of consumers and can help fulfill the taste buds accordingly. For instance, prominent players like Philips have come up with VIVA series that target household mid-segment with a low price range and quick clean technology for easy cleaning of mixers and juicers. Additionally, the increasing number of juice shops has promoted the consumption of juicers.
Mixer grinders are designed to perform multiple tasks such as mixing, blending, and grinding functions in minutes and have gained immense traction among consumers. With the rise in modular kitchens across residencies, the modern kitchen appliances that save precious time, energy, and effort have come a long way. As a result, the inclination of consumers towards smart home appliances such as mixer grinders is driving the demand and has paved growth opportunities. Also, health-conscious individuals are more inclined to adopt and use premium mixer grinders for ease and convenience of their cooking process.
Key Market Driver -
Increase in the dependency of smart kitchen appliances is driving the market growth.
Key Market Restraint -
High cost of mixer grinders is restraining the market growth
The mixture grinders are equipped with advanced features and multi-tasking options ranging from cutting and chopping options to speed adjustment, which are often high priced. These multi-purpose grinders find difficulty in favoring all income sections of the population, as the majority of the households still rely on traditional forms of mixing and chopping food substances, which can hamper the market growth.
Philips India Ltd., Bajaj Electricals Limited, Morphy Richards Ltd., Bosch Limited, Havells India Limited, Jaipan Industries Limited, TTK Prestige Limited, Kenstar India, Kitchen Appliances India Limited, Panasonic Corporation, Crompton Greaves, Usha International Limited, and Preethi Kitchen Appliances Pvt. Ltd. are the prominent players operating the market.
The global mixer grinder market is segmented based on product type, end-user, distribution channel, and geography.
Based on product type, the market is segmented into stand mixers and hand mixers. The stand mixer is expected to witness a dominant growth during the forecast period. Stand mixers are powerful and can whip, mix and beat ingredients in less time than traditional ones. Stand mixers can accommodate various attachments such as jugs, blenders, and food processors, and they are found mainly in modular kitchens in households, bakeries, food factories, and other food industries. With the growing urbanization and trend in food habits, consumers prefer multi-use kitchen appliances that are long-lasting and versatile, which is expected to raise the demand for stand mixture products.
Based on end-use, the market is segmented into residential and commercial. The residential sector is expected to foresee significant growth in the upcoming period due to the busy lifestyle patterns and the lack of time in cooking, which triggers the demand for smart kitchen appliances. The majority of the consumers focus on adopting mixer grinders with easy-to-use controls that deliver optimum performance and require low maintenance. A mixer grinder is widely used in most Indian kitchens and an integral part of daily cooking. It is a multi-purpose appliance that has evolved to meet the changing needs of today's cooking styles and recipes. Therefore, it is expected to lead to segmental growth in the forthcoming period.
Based on the distribution channel, the market is segmented into online and offline. The offline distribution channel is anticipated to grow rapidly during the forecast period. The growth is attributed to the assistance from skilled staff, varied product categories, product demonstrations, and the immediate shipping of products. Generally, users like to visit specialty stores and supermarkets to buy kitchen appliances as they prefer gaining experience from multiple brands with competitive prices that are easily available. Apart from that, in case of any defect or damage, the returning process for the product is less tedious and can be replaced instantly.
By geography, the global electric mixer grinder market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.
The North American mixer grinder market is expected to lead a dominant share in the market during the forecast period. The growing demand for innovative mixer products has provided opportunities for vendors to introduce smart mixer grinders. The products offered in the market are user-friendly, aesthetically appealing, and are available with various other features. There has been a rapid growth in retail food chains., food bloggers, and enthusiasts in the North American region. The robust growth in the commercial kitchen sector in emerging economies like U.S and Canada is expected to propel the mixer grinder market during the forecast period.
Also, mixer grinders are equipped with smart mobile app control features. The better functionalities of smart mixer grinders over conventional appliances will fuel the growth of the global juicer market in the coming years.
The European region is also anticipated to grow considerably in the upcoming period. The increase in health consciousness is encouraging consumers to switch towards healthy food items like fresh fruit and vegetable juices. The increasing demand for fresh juices among the population has supported the fruit juice vendors and restaurants to prepare fruit juices of different varieties and expand their stores to serve consumers efficiently, thereby augmenting the growth of juicers and mixers. According to a report published in December 2018 by the European fruit juices association, Europe is the largest market for fruit juices globally, representing 55% of the total world imports. Over the last five years, the import of fruit juices in Europe grew by 2%, both in value and quantity, reaching € 7.7 billion or 7.6 million tonnes in 2017. Countries such as Belgium, France, and Germany are the largest consuming markets, and the imports of such products have grossed across the region.
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