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Motorcycle advanced rider assistance system is an advanced active system that assists motorists while driving. It is designed with a safe HMI (Human Machine Interface) that helps in increasing the safety of the rider and the motorcycle. Motorcycle Advanced Rider Assistance System (ARAS) supports and assists the rider in reducing vehicle handling stress and providing comfort to the rider. It provides a combination of comfort and safety functions with the objective of accident avoidance.
Constantly rising recreational activity and travel via motorbike, the increased regulartory norms owning to the rising number of vehicle accidents & safety concerns. Also, rising users demand for safe, efficient, and convenient riding experience systems re all togethers are expected to propel the growth of motorcycle advanced rider assistance market. However, high cost of the system and the integration & complexities in real time control along with the absence of benchmarks & standards might hamper growth of the market.
Key Market Driver -
Dealing with real world situations, Accurate data collection, increased government spendings and increasing stringency in safety norms will drive the growth of the market
Key Market Restraint -
High cost, integration & complexities in real time control and the absence of benchmarks & standards may restrain the growth of the market
The Motorcycle advanced rider assistance market is segmented By Product Type (Adaptive Cruise Control System, Motorcycle Stability Control System, Forward Collision Warning System, Blind Spot Detection System) and by Geography.
By Product Type, the Motorcycle advanced rider assistance market is classified as Adaptive Cruise Control System, Motorcycle Stability Control System, Forward Collision Warning System, and Blind Spot Detection System. Adaptive cruise control (ACC) is an active safety system that automatically controls the acceleration and braking of a vehicle. Motorcycle Stability Control (MSC) is a lean-sensitive variation of the traditional ABS (Anti-lock braking) system. The blind spot monitor or blind-spot monitoring is a vehicle-based sensor device that detects other vehicles located to the driver’s side and rear and warns them for the same. Warnings can be visual, audible, vibrating, or tactile. Adaptive Cruise Control System currently holds the largest market share and is expected to maintain the same with steady growth. However, owing to the riders’ safety concerns and increased implementation of the motorcycle stability control system by the OEMs; it is anticipated to exhibit the highest CAGR during the forecast period.
Major players operating in the global Motorcycle advanced rider assistance market are Robert Bosch GmbH, Continental AG, Ducati Motor Holding S.p.A, ZF Friedrichshafen AG, NXP Semiconductors, BMW Motorrad, TVS Motor Company, Honda, Garmin Ltd, and Suzuki Motor Corporation.
Geographically, the Motorcycle advanced rider assistance market is segmented into North America, Europe, Asia Pacific, and the rest of the world.
Europe accounts for a majority portion of the global motorcycle advanced rider assistance system market owing to the high rate of adoption of systems in the automotive sector infrastructure. This has resulted in an increased production of vehicles with safety systems, especially in Germany, France, and the U.K. Major motorcycle manufacturers are present in the region, thereby fueling the ARAS market.
Asia Pacific is expected to exhibit a higher CAGR during the forecast period due to the increased sales of vehicles in the region and demand for skilled drivers. Improving lifestyles, steadily growing population and rising number of metro cities plays a vital role in increasing the sales of bikes in Asia Pacific. China, South Korea, India, and Japan are expected to introduce stringent vehicle and road safety regulations due to their growing population as well as vehicle demand. Also, factors such as limited infrastructure and increasing number of accidents are likely to trigger the demand for skilled drivers, which will lead to demand for ARAS.
North America region is anticipated to be the third-largest position in the Global Motorcycle advanced rider assistance Market due to the increasing demand for a safe commute in the city. Also, the growing urban population is likely to boost the development of the market in the region during the forecast period. The growth of the market is also attributed to technologically developed infrastructure and the presence of reputed bike manufacturers & technological giants.
The rest of the world consists of Latin America, the Middle Eastern, and the African region. The middle eastern region is expected to contribute less to the growth of the motorcycle advanced rider assistance market. This can be attributed to the customers’ preference towards the car market rather than the bike industry, which have sensed opportunities for the same.
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