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A motorhome is a self-driven recreational vehicle that provides several facilities in the vehicle itself, such as mobile offices, command centers, medical clinics, bathrooms and showers, isolation units, laundries, classrooms and bunkrooms. Motorhomes also have sleeping facilities for around 2-8 people, which can be either fixed or convertible from other parts of the motorhome's interior.
These vehicles are designed for temporary living quarters for recreational travel, camping, and sometimes seasonal use. These vehicles are not limited to vacation only; they are also utilized in activities such as concerts, festivals, and other multi-day events. The increase in the growth of the travel and tourism industry, especially in emerging economies, is expected to drive the growth of the market. The outbreak of covid-19 has hampered the development of the travel industry due to nationwide lockdown implemented by different countries, which will restraint the growth of the global motorhome market.
Key Market Driver -
The increase in development of travel and tourism industry and several additional facilities provided by motorhomes such as mobile offices, sleeping facilities, bathrooms etc. are anticipated to drive the growth of the market.
Key Market Restraint -
The outbreak of Covid-19 and under development travel infrastructure in several countries are some of the major factors hampering the growth of the market.
The global motorhome market is segmented by model type, end-user, application, and geography. Based on the model type, the market is further sub-segmented into Class A, Class B, and Class C. The Class C segment accounted for the largest market share in 2020. They are generally medium-sized RVs and offer better fuel efficiency than type B or A motorhomes. Their size differs from 20 ft to 33 ft. Hence, factors such as optimum space and several other technological advancements are expected to drive the growth of the segment. Based on end-user, the market is segmented into fleet owners and direct owners. The direct owners' segment is expected to dominate the market during the forecast period. Most motorhomes are utilized for activities such the shows, celebration, and multi-day occasions. However, the increase in demand for rentals motorhomes is expected to boost the demand for fleet owners during the forecast period. Based on application, the market is segmented into Leisure activities and business activities. The leisure motorhomes accounted for the largest market share in 2020. Increase in travel usage and camping, especially in the countries such as the USA, is expected to drive the growth of the segment. The diverse variety of facilities provided in the motorhomes is expected to drive the demand for motorhomes in the leisure segment.
Major players operating in the global motorhome market include Gulf Stream Coach Inc., Eclipse Motorhomes Inc., Palomino RV, Northwood Manufacturing Inc., AL-KO AXIS, Thor Industries, Aliner, and Somerset Folding Camping Trailers, Allied Recreation, Coachmen Motorhome Company, Augusta RV, Cruiser RV, Lifestyle Luxury RV, Grand Design RV, Forks RV, Grand Design Rv and DNA Enterprises among others.
Geographically, the global motorhome market is segmented into North America, Europe, Asia Pacific, and the rest of the world. North America held the largest share of the market in 2020. This can be attributed to the large travel and tourism industry in the United States. The USA is considered to be the major attraction for tourists in North America. Additionally, the increase in the number of households owning motorhomes, especially among millennials and the increased demand for rental motorhomes in the region are expected to boost the growth of the market. Asia Pacific is the is anticipated to show steady growth during the forecast period. Implementation of innovative technology and incorporating high-tech features at a low cost is attributed to the surge in use of motorhomes in this region. Europe is anticipated to exhibit substantial growth during the forecast period due to several major market players such as Adria, Arca, Autocruise, and many more, investing heavily in the sector.
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