"Assisting You in Establishing Data Driven Brands"

Mouthwash Market Size, Share & Industry Analysis, By Type (Cosmetic, Therapeutic, Others), By Material Use (Natural, Synthetic), By Sales Channel (E-commerce Stores, Supermarket/hypermarket, Retail Stores) And Regional Forecast, 2024-2032

Region : Global | Report ID: FBI104488 | Status : Ongoing



Mouthwash is progressively gaining traction all over the world as people are increasingly aware of the importance of the maintenance of good oral hygiene. Preventing cavities from forming, helps to generate fresh breath, and stop bacterial infection are some of the positive characteristics of the usage of mouthwash. The increasing oral hygiene campaigns around the world resulting to propel the growth of the market. For instance, according to the FDI World Dental Association data issue, is proclaiming that in 2018 World Oral Health Day campaign was estimated to be one of the most fruitful campaigns to date as it has reached out to more than 700 million people across the world. Additionally, the high demand for toiletries including mouthwash in hotels has a positive impact for the product growth.

The rising spending made on dental care products across the globe has a significant contribution for the market growth. For instance, according to the dental industry report by the American Dental Association, is stating that the United States' spending on dental care is anticipated to be USD136 billion in 2018.  The escalating usage of the product by people suffering from halitosis that is resulting from bad breathing medical conditions is helping to upsurge the consumption rate. For instance, according to the data issued by Harvard Medical School, January 2019, is stating that 30 percent of the United States population has a halitosis problem. Additionally, parents increasingly giving priority on their children’s dental care is assisting to accelerate the demand for the product.

Nevertheless, intensive usage of mouthwash is leading to a negative impact on health and even leads to diabetic acts as a restraining factor for the market growth. For instance, according to Geisinger.Org data issued, January 2018, is stating that on an examination of diabetes and mouthwash it has concluded that mouthwash users who used it twice or more on a daily basis have a 55 percent higher risk of generating a diabetes.

Key Market Driver -

Global population increasing their spending on dental care products act as a driving factor for the market growth.

Key Market Restraint -

Excessive use of mouthwash resulting to have negative impact on health act as a restraining factor for the market growth.

Key Players Covered:

The Procter & Gamble Company, Colgate-Palmolive, GlaxoSmithKline plc, Johnson & Johnson Services, Inc, Unilever, and others are the key companies operating in the mouthwash market.

The mouthwash market is segmented into by type, application, sales channel, and geography.

On the basis of type, the market is bifurcated into cosmetic and therapeutic. Cosmetic mouthwash is estimated to be the larger market shareholder owing to large number of the consumers doesn’t require intense dental or oral treatment that therapeutic mouthwash offers. Similarly, the larger availability of cosmetic mouthwash in a large number of stores also upsurges consumption.

Based on material use, the market is divided into natural and synthetic. Synthetic is estimated to be the dominant market on an account of the product being considered to be more effective and less costly as compared to natural-based mouthwash.

By sales channel, the market is fragmented into e-commerce, supermarket/hypermarket, and retail stores. Supermarket/hypermarket is anticipated to be the dominant market due to large number of consumers preferring the ability to purchase the product while shopping for household needs.

Regional Analysis:

On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America is anticipated to be the leading market shareholder and is anticipated to continue throughout the forecast period of 2020-2027. The large consumption of meat products by people in this region which is resulting in various oral problems such as bad breath, oral cavity, tooth infection, and others is likely to fuel the product consumption rate. For instance, according to the data issued by the World Economic Forum, August 2018, is declaring that the United States is the leading meat consuming country with its citizen consuming 97.1 kilograms per year. Additionally, the high standard of living is fostering the adoption of oral care in most households which is helping to upsurge the market growth.

Asia Pacific is estimated to show substantial growth in the mouthwash market owing to the increasing consumption of smokeless tobacco such as dip, snuff, snus, and chewing has helped to foster the need for mouthwash. For instance, according to the data released by  India Today, September 2019, is proclaiming that 25.9 percent of the Indian adult population are estimated to be using smokeless tobacco. Additionally, the sweet consuming tradition followed by countries such as India, Nepal, Pakistan, and others in festivals and occasions is assisting to increase the use of mouthwash.

To gain extensive insights into the market, Request for Customization




By Type

  • Cosmetic

  • Therapeutic

  • Others(Flouride, Antiseptic)

By Material Use

  • Natural

  • Synthetic

By Sales Channel

  • E-commerce Stores

  • Supermarket/hypermarket

  • Retail Stores

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments-

  • In October 2018, Tom’s of Maine delared the introduction of its new mouthwash for kid called silly strawberry natural. This doesn’t contain artificial dyes or sweeteners.

  • In February 2020, Colgate announced the launch of its CBD product line which include mouthwash, toothpaste, and dental floss,

  • Ongoing
  • 2023
  • 2019-2022


  • $4850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Consumer Goods Clients

Health Canada

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.