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Mouthwash is progressively gaining traction all over the world as people are increasingly aware of the importance of the maintenance of good oral hygiene. Preventing cavities from forming, helps to generate fresh breath, and stop bacterial infection are some of the positive characteristics of the usage of mouthwash. The increasing oral hygiene campaigns around the world resulting to propel the growth of the market. For instance, according to the FDI World Dental Association data issue, is proclaiming that in 2018 World Oral Health Day campaign was estimated to be one of the most fruitful campaigns to date as it has reached out to more than 700 million people across the world. Additionally, the high demand for toiletries including mouthwash in hotels has a positive impact for the product growth.
The rising spending made on dental care products across the globe has a significant contribution for the market growth. For instance, according to the dental industry report by the American Dental Association, is stating that the United States' spending on dental care is anticipated to be USD136 billion in 2018. The escalating usage of the product by people suffering from halitosis that is resulting from bad breathing medical conditions is helping to upsurge the consumption rate. For instance, according to the data issued by Harvard Medical School, January 2019, is stating that 30 percent of the United States population has a halitosis problem. Additionally, parents increasingly giving priority on their children’s dental care is assisting to accelerate the demand for the product.
Nevertheless, intensive usage of mouthwash is leading to a negative impact on health and even leads to diabetic acts as a restraining factor for the market growth. For instance, according to Geisinger.Org data issued, January 2018, is stating that on an examination of diabetes and mouthwash it has concluded that mouthwash users who used it twice or more on a daily basis have a 55 percent higher risk of generating a diabetes.
Key Market Driver -
Global population increasing their spending on dental care products act as a driving factor for the market growth.
Key Market Restraint -
Excessive use of mouthwash resulting to have negative impact on health act as a restraining factor for the market growth.
The Procter & Gamble Company, Colgate-Palmolive, GlaxoSmithKline plc, Johnson & Johnson Services, Inc, Unilever, and others are the key companies operating in the mouthwash market.
The mouthwash market is segmented into by type, application, sales channel, and geography.
On the basis of type, the market is bifurcated into cosmetic and therapeutic. Cosmetic mouthwash is estimated to be the larger market shareholder owing to large number of the consumers doesn’t require intense dental or oral treatment that therapeutic mouthwash offers. Similarly, the larger availability of cosmetic mouthwash in a large number of stores also upsurges consumption.
Based on material use, the market is divided into natural and synthetic. Synthetic is estimated to be the dominant market on an account of the product being considered to be more effective and less costly as compared to natural-based mouthwash.
By sales channel, the market is fragmented into e-commerce, supermarket/hypermarket, and retail stores. Supermarket/hypermarket is anticipated to be the dominant market due to large number of consumers preferring the ability to purchase the product while shopping for household needs.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America is anticipated to be the leading market shareholder and is anticipated to continue throughout the forecast period of 2020-2027. The large consumption of meat products by people in this region which is resulting in various oral problems such as bad breath, oral cavity, tooth infection, and others is likely to fuel the product consumption rate. For instance, according to the data issued by the World Economic Forum, August 2018, is declaring that the United States is the leading meat consuming country with its citizen consuming 97.1 kilograms per year. Additionally, the high standard of living is fostering the adoption of oral care in most households which is helping to upsurge the market growth.
Asia Pacific is estimated to show substantial growth in the mouthwash market owing to the increasing consumption of smokeless tobacco such as dip, snuff, snus, and chewing has helped to foster the need for mouthwash. For instance, according to the data released by India Today, September 2019, is proclaiming that 25.9 percent of the Indian adult population are estimated to be using smokeless tobacco. Additionally, the sweet consuming tradition followed by countries such as India, Nepal, Pakistan, and others in festivals and occasions is assisting to increase the use of mouthwash.
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