"Market Intelligence that Adds Flavour to Your Success"

Multivitamin and Mineral Supplements Market Size, Share & Industry Analysis, By Type (Multivitamin Supplements, Mineral Supplements), By Form (Tablets, Capsules and Soft Gels, Powder, Others) and regional Forecast, 2024-2032

Region :Global | Report ID: FBI103835 | Status : Ongoing



The consumption of multivitamin and mineral supplements increases nutrient intakes and helps people get the recommended amounts of vitamins and minerals when they cannot or do not meet these needs from food alone. People who don’t get enough vitamins and minerals from food are on low-calorie diets, have a poor appetite, or avoid certain foods (such as strict vegetarians and vegans) opt to take multivitamin and mineral supplements. The health care providers also recommend multivitamins and mineral supplements to patients with certain medical conditions such as osteoporosis, anemia, and many others.

The World Health Organization (WHO) has estimated that more than 2 billion people worldwide experience deficiencies in the intake of essential vitamins and minerals through their regular diet. Poor dietary quality, rather than quantity, is the major determinant of inadequate micronutrient status among the population in developed as well as developing regions. The increasing awareness about adequate consumption of vitamins and minerals and their benefits is anticipated to drive the market in forthcoming years.

Nutrient shortfalls have health consequences that could impact daily life and overall well-being. The rising concerns among consumers over health and wellness is attributed to the increasing demand of multivitamin and mineral supplements. The improvement of micronutrient intake through dietary approaches by diversifying diets and increasing intakes of foods high in micronutrients is an important strategy adopted to improve people’s health. However, because of economic constraints, seasonal harvests, limited production, and different food-consumption patterns, it’s not possible to meet the regulatory dietary allowance of all vitamins and minerals through diet. The rational use of nutritional supplements, combined with a healthy diet, will contribute substantially to health promotion and disease prevention. Therefore, the increasing demand for multivitamin and mineral supplements to meet regulatory dietary allowance (RDA) is anticipated to drive the market. The severe health problems caused due to lack of various vitamins and minerals are anticipated to boost the demand for multivitamin and mineral supplements. For instance, some groups of the population are at greater risk of not getting enough vitamin D, especially people living in the Middle East and Africa are advised to take a vitamin D supplement every day of the year. Furthermore, the innovative, customized and aesthetic offering of multivitamin and mineral supplements through private label brands and niche market players is anticipated to drive the growth of the market.

The strict government rules and regulations related to the labelling of multivitamin and mineral supplements are anticipated to act as a restrain for market growth. For instance, in December 2019, Taiwan Food and Drug Administration (FDA) introduced new laws multivitamin and mineral supplements, that nutritional label on the product should include its serving amount, daily reference value percentage, and vitamin and mineral content. 

Key Market Driver -

Prevalence of Vitamin and Mineral Deficiency

Key Market Restraint -

Stringent Government Rules and Regulations for Labeling of Dietary Supplements

Key Players Covered:

The prominent players operating in the global multivitamin and mineral supplements market are Amway Corporation, The Archer Daniels Midland Company, Bayer AG, Integrated Biopharma, BASF SE, Synthesia A.S., Glanbia Nutritionals, Herbalife Nutrition, Abbott, Nestle S.A., and Others.

The multivitamin segment is anticipated to hold a prominent share in the global market of multivitamin and mineral supplements. The increasing prevalence of disease due to the vitamins such as A, D, E, and K deficiency is anticipated to boost the demand for multivitamin supplements. For instance, supplemental intakes of vitamin E have a positive effect on decreasing upper respiratory infections and the prevention of cardiovascular disease or cancer. The various health benefits associated with the consumption of multivitamin supplements are anticipated to encourage people to use multivitamin supplements. Moreover, the consumption of mineral supplements advised by doctors and health care providers to treat adverse health effects of mineral deficiency is expected to boost the sale of mineral supplements. For instance, iron deficiency affects the function of several organs. In women, it impairs work capacity, and in adolescents, it impairs learning. Iodine deficiency causes goiter in women and impairs intellectual functioning and low zinc intakes are associated with an increased risk of infections, including pneumonia.

The tablet form of multivitamin and mineral supplement is anticipated to lead the global multivitamin and mineral market in forthcoming years. Consumers are inclined towards them due to their convenient packaging, affordability than liquid supplements, and defined dosage. Most of the prominent market players choose to encapsulate their multivitamin and mineral supplements in tablet as well as capsule form. Furthermore, technological advancement in capsule and soft gels formulation is predicted to propel the sale of multivitamin and mineral in capsule and soft gels form.

Regional Analysis:

Asia Pacific is anticipated to hold a considerable share in the global market of multivitamin and mineral supplements. The increasing incidence of vitamin and mineral deficiency among Asian consumers is anticipated to boost the sale of the product. For instance, The World Health Organization (WHO) reported that several national dietary surveys showed that the intakes of zinc and copper were unlikely to meet the requirements for most age groups in South-East Asia, and the Western Pacific. Indian women and rural black women consumed less than two-thirds of the RDA of folate. The increasing awareness about the importance of proper diet and vitamin and mineral intake coupled with rapid urbanization and increasing disposable income are projected to be some of the favorable factors for the market growth in Asia Pacific.

The increasing demand for multivitamin and mineral supplements from the U.S. is anticipated to drive the growth of the North American market. According to the Centers of Disease Control and Prevention (CDC), the use of dietary supplements is common among the U.S. adult population. Dietary supplements are widely available to U.S. consumers, and monitoring their use over time is an important component of the National Nutrition Monitoring System. North America's multivitamin and mineral supplement market is also driven by the rapidly increasing aging population across various countries in North America along with the increasing buyer’s consciousness towards preventive health care practices and measures.

To gain extensive insights into the market, Request for Customization




By Type

  • Multivitamin Supplements

  • Mineral Supplements

By Form

  • Tablets

  • Capsules and Soft Gels

  • Powder

  • Others (Liquid, Gummies, and Others)

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments:

  • In January 2020, The Vitamin Shoppe has expanded its in-store offerings with a new private-label line. Vthrive The Vitamin Shoppe brand products are free of artificial colors, flavors and sweeteners, and its vitamin, mineral and supplement formulas are free of magnesium stearate, stearic acid and titanium dioxide.

  • In September 2019, The Vitamin Shoppe announced the launch of ‘Only Me’, an online assessment for customized vitamin supplement solution.

  • Ongoing
  • 2023
  • 2019-2022

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients

Pont Europe

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.