Nail Polish Market Size, Share & Industry Analysis, By Type (Traditional Nail Polish, Gel Nail Polish, Matte Nail Polish, UV Nail Polish, and Others), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, and Online Channels), and Regional Forecast, 2025-2032

The global nailpolish market size was valued at USD 17.64 billion in 2024 and The market is projected to grow from USD 21.72 billion in 2025 to USD 93 billion by 2032, exhibiting a CAGR of 6.99% during the forecast period.

Nail polish is a cosmetic item used to add color and increase the appearance of fingernails and toenails. It typically consists of a colored liquid that dries to a hard, glossy finish when applied.

The growing interest in fashion trends, notably among youth, will boost the demand for nail polish in the coming years. As young individuals typically follow the latest fashion trends, they are more likely to adopt new nail polish colors and designs that complement their outfits. Moreover, influenced by celebrities, social media influencers, and popular culture, youth are drawn to vibrant nail polish options showcased in fashion magazines and on social media platforms. This trend-conscious demographic actively drives the market by demanding new nail polish products that align with the latest fashion trends, thereby contributing to the overall growth of the global nail polish market.

Furthermore, increasing product innovations by key market players, such as long-lasting formulas, quick-drying solutions, and a wide range of colors and finishes, support market expansion. In addition, innovations in packaging, eco-friendly formulations, and customizable options increase product adoption.

The COVID-19 pandemic had adverse effects on the nail polish market, notably in 2020, due to a decline in spending on non-essential products, including nail polish, leading to decreased product sales. Furthermore, nail salons were forced to close temporarily, resulting in a significant decline in professional nail polish services and reduced demand for nail polish products used in salon settings. Moreover, supply chain disruptions caused delays in manufacturing, shipping, and distribution of nail polish products, increasing shortages and driving costs for both manufacturers and retailers.

Segmentation

Key Insights

The report covers the following Key Insights:

• Overview of the overall nail polish industry
• Supply Chain Analysis
• Industry SWOT Analysis
• Porter’s Five Forces Analysis
• Recent Technological Advancements

Analysis by Type

Based on type, the global nail polish market is divided into traditional nail polish, gel nail polish, matte nail polish, UV nail polish, and others. The traditional nail polish segment will likely dominate the market during the forecast period due to the availability of a wide range of colors, finishes, and effects in traditional nail paints, catering to diverse consumer preferences. In addition, traditional nail polish is more affordable compared to alternative options such as gel polish or nail wraps, making it accessible to a larger segment of consumers, particularly in emerging markets or price-sensitive demographics.

Analysis by Distribution Channel

Based on distribution channel, the market is bifurcated into hypermarkets & Supermarkets, Speciality stores, and online channels. The specialty stores segment held the major market share in 2023, driven by the availability of a wide range of nail polish brands, colors, and formulations, providing consumers with choices to suit their preferences. This wide variety attracts customers who are interested in specific nail polish products or brands. Moreover, Specialty stores host promotional events, demonstrations, and beauty consultations related to nail care and nail polish applications, further engaging customers and driving sales.

Regional Analysis

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The global nail polish market is segmented into North America, Asia Pacific, Europe, the Middle East & Africa, and South America. Asia Pacific is expected to lead the market in the coming years due to the growing beauty culture in the region, with consumers increasingly interested in grooming and personal care.  Moreover, the availability of nail polish products through various distribution channels, such as beauty specialty stores, department stores, online retailers, and direct-to-consumer channels, makes products accessible to numerous consumers across the region.

Europe is expected to be the fastest-growing region for the global nail polish market as European consumers prioritize sustainability and eco-friendliness in their purchasing decisions. This factor increases demand for nail polish products formulated with natural and non-toxic ingredients, free from harsh chemicals, including toluene and formaldehyde. Brands that offer environmentally friendly and cruelty-free nail polish options are gaining popularity in the European market.

Key Players Covered

The report includes the profiles of key players, such as Loreal SA, Unilever PLC, Cossmic Products Pvt Ltd., Wella International Operations Switzerland Sàrl., butter LONDON, Coty, Inc., Revlon Consumer Products LLC, ORLY International, Inc., and Art of Beauty Inc.

Key Industry Developments

• July 2023: Wella International Operations Switzerland Sàrl, a Lancy, Switzerland-based cosmetic manufacturer, introduced a new collection of nail polishes under its subsidiary nail polish brand, OPI. This collection is a collaboration with the Movie Barbie franchise. The collection comprises nine distinct shades and was released in the Indian market in August 2023.
• June 2023: Nykaa, a Mumbai, India-based cosmetic and e-commerce company, launched vegan nail polishes, which will expand to the current product portfolio as a part of Environment Day participation.