Neurocosmetics Market Size, Share, and Industry Analysis, By Product Type (Face Care, Body Care, Hair Care, and Others), By End-user (Male and Female), By Distribution Channel (Online and Offline), and Regional Forecast, 2026-2034

The global neurocosmetics market size was valued at USD 2.14 billion in 2025. The market is projected to grow from USD 2.32 billion in 2026 to USD 4.5 billion by 2034, exhibiting a CAGR of 8.61% during the forecast period.

The global neurocosmetics market is witnessing significant expansion as the services gain traction across age groups and genders, from younger consumers interested in preventive skincare to older individuals seeking solutions for aging-related concerns. Neurocosmetics represent an innovative intersection of skincare and neuroscience, focusing on the relationship between the skin and the nervous system. These products are designed to enhance skin health and influence mental well-being through positive formulations.

The wellness movement has led to an increased interest in products that promote not just beauty but overall well-being. Neurocosmetics fit perfectly within this trend by offering solutions that enhance skin health and emotional balance in the long run. Besides, as consumers become more aware of the connection between mental well-being and physical appearance, there is a growing demand for products that address both aspects simultaneously.

• For instance, in June 2022, GfN and Selco, a company specializing in high-quality active substances for cosmetics, launched ‘Peptidox Eyes,’ a skincare product specifically formulated to reduce puffiness and fine lines around the eyes. This innovative product incorporates bioactive peptides, notably dipeptide-2 and acetyl tetrapeptide-5, recognized for their anti-inflammatory and antioxidative properties.

The COVID-19 pandemic created challenges such as supply chain disruptions and increased competition in the beauty industry during the first half of 2020. However, with more time spent at home, there was a shift toward self-care and wellness routines. Consumers increasingly favored products that offer multiple benefits, such as those addressing both skin health and emotional well-being. This trend has driven innovation in the neuro-cosmetics sector, resulting in a surge of new product launches that cater to these needs.

• According to an annual report of The Estée Lauder Companies Inc., a global skincare brand, it saw a decline in its skincare product sales in the Chinese market, from USD 2.38 bn in Q2 of 2020 down from USD 3.6 billion in 2019.

Neurocosmetics Market Driver

Growing Advancements in Neurotechnology to Surge Market Growth

The increasing innovations in neuroscience and neurobiology have facilitated the creation of products that enhance cognitive functions, improve mood, and support overall mental health. The integration of neuroimaging and brainwave research into cosmetic formulations has resulted in more advanced products with increased efficacy and tailored skincare solutions, fostering market growth.

Neurocosmetics Market Restraint

High R&D Costs Involved for Neurocosmetics Products to Restrict Market Growth

The development of neurocosmetic products requires substantial investment in scientific research, ingredient formulation, and clinical testing. Therefore, companies must fund studies to prove the safety and efficacy of their products, which can be expensive and resource-intensive. Besides, high R&D costs can be a barrier for smaller companies and startups, limiting their ability to enter the market or compete with established players.

Neurocosmetics Market Opportunity

Expanding Product Offerings in terms of Neurocosmetics to Surge Product Adoption

The growing diversity of product offerings, in terms of neurocosmetics, caters to various consumer needs and preferences, from anti-aging solutions to stress relief serums. Furthermore, the range of neurocosmetic products is expanding, addressing different aspects of cognitive and emotional health. This segmentation allows for targeted marketing strategies and personalized consumer experiences, further driving market growth in the long run.

Segmentation

Key Insights

The report covers the following key insights:

• Regulatory Analysis of the Neurocosmetics Market
• Market Developments, including Mergers & Acquisitions, Product Launches, and Partnerships & Expansion – Neurocosmetics Market
• Overview of the Parent/Related Market- Neurocosmetics Market
• Porter Five Forces- Neurocosmetics Market
• Supply Chain Analysis – Neurocosmetics Market

Analysis by Product Type

Based on product type, the market is subdivided into face care, body care, hair care, and others.

The face care segment is estimated to capture the highest market share. Nowadays, consumers are increasingly seeking clean labels and effective face care solutions, including moisturizers, serums, and cleansers that enhance skin appearance and provide psychological benefits. This trend reflects a broader shift towards holistic beauty products that address both physical and emotional well-being, contributing to segment growth.

Analysis by End-user

Based on end-user, the market is divided into male and female.

The female segment is predicted to record the largest market share. Women are increasingly seeking skincare products that offer more than just aesthetic benefits; they are looking for solutions that enhance mental and emotional well-being. Neurocosmetics, which target both skin health and psychological factors, align perfectly with this demand. As a result, this is expected to increase the demand for neurocosmetics products among women.

Analysis by Distribution Channel

Based on distribution channel, the market is subdivided into online and offline.

The offline segment is anticipated to record the largest market share. Offline retail environments often provide opportunities for personalized consultations with beauty advisors or dermatologists. These interactions enable consumers to receive tailored recommendations based on their skin concerns and mental wellness needs. Therefore, such personalized service can significantly influence purchasing decisions, enhancing segment demand.

Regional Analysis

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Based on region, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

The European market places a high value on product efficacy and quality, reinforced by stringent regulatory standards governing cosmetic products. This regulatory environment enhances consumer confidence in neuro-cosmetics as products undergo rigorous testing for safety and effectiveness. Therefore, the focus on clinical validation resonates with consumers seeking reliable solutions for both skin health and mental wellness within the region.

• For instance, in July 2022, the European Commission published Commission Regulation (EU) 2022/1181, which amends the preamble of Annex V to Regulation (EC) No 1223/2009 concerning cosmetic products. This significant amendment lowers the threshold for labeling formaldehyde from 500 ppm (0.05%) to 10 ppm (0.001%). This change reflects growing concerns about the health risks associated with formaldehyde exposure, particularly for sensitized individuals.

Key Players Covered

The report includes the profiles of the following key players:

• L'Oreal SA (France)
• CGG Cosmetics (India)
• Revlon Inc. (U.S.)
• Kao Corporation (Japan)
• Avon Products Inc. (U.K.)
• Procter & Gamble Company (U.S.)
• Unilever PLC (U.K.)
• Anastasia Beverly Hills (U.S.)
• The Estée Lauder Companies Inc. (U.S.)
• Uprising Science Private Limited (India)

Key Industry Developments

• In August 2024, Anastasia Beverly Hills launched the Blurring Serum Blush, an innovative product designed to enhance the makeup experience with a unique combination of skincare and color. This blush features a gel-like texture infused with niacinamide and pomegranate peel extract, providing a natural, flushed appearance to the skin.
• In June 2023, La Roche-Posay, a brand of Loreal, launched the Niacinamide 10 Serum, marking it as the first mass-market serum to contain 10% pure niacinamide. This innovative product addresses common skin concerns associated with premature aging, such as dark spots, uneven skin tone, and skin barrier integrity.