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Organic meat products are obtained from animals that are bought up and fed in an organic environment. Organic meat product producers are not allowed to raise their livestock using synthetic or conventional methods and products. Organic meat products are poles apart from conventional meat products based on the types of elements present in them such as saturated fat, carbohydrates, and protein. Organic meat products are extensively considered as a healthier alternative to conventional meat products which is anticipated to drive this market growth.
The major players operating in the market are embarking upon the acquisition, mergers and new product launches to increase their market prominence. For instance, in March 2019, Applegate, one of the leading natural and organic meat product companies announced the launch of Applegate Organics Organic Blend Burger. The new product is made with humanely-raised organic meat blended with sustainable, organic mushrooms.
The rising popularity of umami-flavored products among buyers is anticipated to drive the market in the forthcoming years. The rising health consciousness among consumers coupled with increasing concerns over high-quality meat without the use of growth-enhancing hormones and antibiotics are driving the global market for organic meat products. The rising production of organic meat due to various supportive government policies and subsidies is expected to boost the production of organic meat products in forthcoming years. Furthermore, the various health benefits associated with the consumption of organic meat products due to its high protein content and low saturated fat content is anticipated to propel the market growth. The increasing habit of healthy snacking among buyers is expected to further propel; the market of organic meat products such as organic meat sausages and bars. The major players operating in the market are increasing their market footprint with the acquisition and merger activities. For instance, in June 2018, Tyson Foods Inc, announced the complete acquisition of Tecumseh Poultry LLC, one of the leading brand of organic chicken. This acquisition is anticipated to help Tyson Foods to diversify its product portfolio of organic chicken through the Smart Chicken brand.
The high price of organic meat products as compared to conventional meat products is anticipated to hamper the market growth in forthcoming years. Moreover, the rising consumer shift towards a vegetarian diet or consumption of plant-based meat products is expected to restrain the market growth in forthcoming years.
Key Market Driver -
Rising Demand for Quality Meat Products
Key Market Restraint -
High Price of the Product
The prominent players operating in the global organic meat products market are, Danish crown, Arcadian, Organic Prairie, Hagen's Organics, Well Hung, Coolanowle Organics, Tyson Foods, Inc., Pilgrim's Pride Corporation, Meyer Natural Foods, and Others
Organic pork is anticipated to hold a significant share in the global market of organic meat products. The increasing production of organic pork owing to its popularity among consumers is anticipated to boost the demand for organic pork from organic meat products manufacturers. The variety of organic pork products such as ham, bacon, smoked pork, and sausages which are readily available in the market is expected to leverage the sale of organic pork products. The increasing demand for organic chicken products is forcing manufacturers to introduce new products. For instance, in May 2019, Perdue announced the launch of a new line of affordable organic chicken products. The new organic chicken line will include whole grain, gluten-free, and lightly breaded nuggets, strips, and tenders.
The increasing popularity of organic meat sausages owing to its unique texture and taste is anticipated to increase the demand for organic meat sausages. The easy availability of organic meat products such as sausages, nuggets, and sticks in different flavors and varieties is expected to increase the sale of various organic meat products. Moreover, the extended shelf life of organic meat jerky due to the drying process along with the various flavors offered by market players is anticipated to propel the sale of organic meat jerky in forthcoming years.
Super and Hypermarkets are anticipated to hold a considerable share in the sale of organic meat products. The increasing consumer dependency on such stores for buying organic meat products due to the easy availability of different brands and flavors is expected to propel the sale of the products through them. The discounts offered by such stores to attract the consumers are anticipated to increase the sale of organic meat products.
North America is anticipated to hold a prominent market share in the global market of organic meat products. The increasing over-all consumption of organic meat in this region is anticipated to increase the sale of organic meat products. The rising health consciousness among consumers along with the ability to pay premium prices for the health benefitting products are expected to be the major reasons for the market growth within the region. The presence of prominent market players such as Tyson Foods, Inc., Pilgrim's Pride Corporation, and others coupled with ease of product availability is expected to fuel the market growth. Furthermore, the various initiatives taken by the government to support the production of organic meat is anticipated to boost the production of organic meat products. For instance, the United States Department of Agriculture (USDA) offers marketing and infrastructure programs that assist with business development and marketing of organic operations which includes organic meat and other organic products. USDA also provides some grants and loans to the farmers to start organic meat production.
Asia Pacific is expected to be the fastest-growing region in the global organic snacks market. Rapid urbanization and increasing disposable income have a major impact on the food choices of the buyers. The buyers in countries such as Japan and Australia prefer more healthy and natural processed foods which are anticipated to positively leverage the sale of organic meat products within this region. The rising concerns about food safety and subsequent demand for high-quality meat products are expected to boost the organic meat products market in the region. The high profit margin of organic meat production is expected to increase the production of organic meat which will be the favorable factor for organic meat products market.
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