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The global organic oats market is experiencing a significant rise due to many health benefits offered by organic oats that is increasing consumption among consumers as healthy snack product and breakfast cereal. Organic oats help in reducing the cholesterol level in the body.
Key market players operating in the global organic oats market are focusing on the launching of new products in the local as well as international market for maintaining their prominence in the market. The Kellogg Company (U.S.), The Hain Celestial Group, Inc. (U.S.), are some of the key players operating in the global organic oats market.
Oats are one of the cereal grains that contain protein gluten. This type of grain is mostly used as consumer foods and animal feed which is rich in proteins, vitamins, and minerals. Organic oats is also rich source of dietary fibers and help in offering health benefits when consumed on a regular basis. Consumption of organic oats helps in controlling the weight.
Key Market Driver -
Increasing inclination of consumers towards healthy meals and changing eating habits are the driving factors of global organic oats market
Key Market Restraint -
Declining plantation of oats is the restraining factor of global organic oats market
The research evidence reveal that oats have the ability to reduce the cholesterol level and hence helps in reducing the chances of colorectal cancer, coronary artery disease, and other digestion related problems is projected to fuel the growth of global organic oats market during the forecast period. Increasing preference of consumers towards organic food products and increasing disposable income is further expected to boost the demand for organic oats at the forecast period.
Fluctuating prices of organic oats is expected to hamper the market growth during the forecast years. Furthermore, the lack of marketing standardization and declining oats plantation is expected to restrain market growth.
Some of the major companies that are present in the global organic oats market are Willow Creek Organic Grain Co. Inc., Nature's Path Foods, Inc., Grain Millers, Inc., The Quaker Oats Company, Richardson International Limited, Morning Foods Limited, Blue Lake Milling Pty Ltd, The Hain Celestial Group, Inc., Pioneer Food Group Ltd., and The Kellogg Company.
On the basis of application, the global organic oats market has been segmented into bakery & confectionery, breakfast cereals, and, personal care products. Breakfast cereals segment is anticipated to exhibit considerable growth during the forecast period owing to an increasing number of consumers who are consuming the product in their daily meal due to its health benefits. In addition, increasing consumer expenditure on healthy convenience food items and confectionery products.
On the basis of the distribution channel, the global organic oats market has been segmented into hypermarkets/supermarkets, online, specialty stores, convenience stores, and retail. The application of organic oats in hypermarket and supermarket is projected to be the highest during the forecast years, they are helpful in offering a large amount of shelf-space and a wide range of products.
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North America is projected to dominate the global organic oats market during the forecast years, due to an increasing obese population in the developed nations of Canada and U.S. Increasing population and rising awareness about the health benefits of consuming oats among many individuals is further anticipated to aid the organic oats market growth of the region. Changing eating habits of the American population, and the rising number of market players is further projected to drive the growth of the market in the forthcoming years.
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