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Quinoa is one of the commonly consumed superfoods which contains all the essential amino acids, trace elements, and vitamins. Organic quinoa seeds are gaining tremendous popularity as a vital source of protein for vegetarians. The protein content of organic quinoa seeds is higher than that of maize, wheat, rice, and oats. Furthermore, organic quinoa seeds are popular as an alternative option for animal-based protein.
Organic quinoa seeds have high amounts of potassium, which helps to control blood pressure, and it is a rich source in antioxidants that helps to boost the immunity of the body. The sale of organic quinoa seeds is expected to increase owing to its high nutritional value, gluten-free nature and potential of being a supergrain. Organic quinoa seeds are extensively consumed as an alternative to rice due to its low-calorie content compared to rice.
The increasing popularity of supergrains because of their health benefits is anticipated to drive the market of organic quinoa seeds. The consumers are more inclined towards natural, organic and wholesome food ingredients which they can easily incorporate in their regular diet, which is expected to further propel the demand for organic quinoa seeds. The high nutrient value of organic quinoa seeds such as they are a rich source of amino acids, dietary fibers, lysine, and many others which helps in the prevention of several diseases. Organic quinoa seeds are widely added in hot breakfast cereals to improve their nutritional content. Organic quinoa seeds are also added to the soups and desserts as a thickening agent. The growing awareness about the gluten-free diet and increasing number of gluten-intolerant population are expected to boost the demand for organic quinoa seeds. Furthermore, the organic quinoa seeds crop has amazing flexibility to different agro-ecological regions. The organic quinoa plant is highly water efficient and it is tolerant and resistant to lack of soil moisture and produces acceptable yields with rainfall of 100 to 200 mm. The easy cultivation of organic quinoa seeds in terms of environmental conditions is anticipated to drive the market of organic quinoa seeds. The new product launch is one of the major strategy adopted by prominent market players,
Key Market Driver -
Increasing Popularity of Supergrains
Key Market Restraint -
Fluctuating Raw Material Prices
The fluctuation in prices of organic quinoa seeds is anticipated to restrain the market growth in forthcoming years. The organic quinoa seeds are required extra attention and care than conventional quinoa seeds therefore the price of organic quinoa seeds in higher as compared to conventional quinoa seeds which is expected to hamper the market growth.
The prominent players operating in the global Organic Quinoa Seeds market are Adaptive Seeds, Territorial Seed Company, Victory Seeds, Hancock, Heritage Harvest Seed, Real Seed, Irupana Andean Organic Food, Northern Quinoa, Quinoa Foods Company, Big Oz, Arrowhead Mills, and Others.
The organic white quinoa seeds are expected to hold a significant market share in the global market of organic quinoa seeds. The organic white quinoa is used most widely due to its light flavor that can not overpower other ingredients in the recipe. The organic white quinoa also has the lightest texture and is fluffier than other colored varieties. It also requires less amount of time to cook than the other types. The low-calorie content and multifunctional uses of organic white quinoa seeds are expected to boost the demand for it in forthcoming years. Furthermore, organic red quinoa has a heavier texture compared to white and also has a very prominent flavor. The heavy texture of red quinoa allows it to hold up very well when cooked. This texture makes red quinoa great cold salad ingredients.
Super and hypermarkets are anticipated to hold a considerable share in the sale of organic quinoa seeds. The attractive shelves arrangement and various discounts offered on the purchase of organic quinoa seeds are anticipated to propel the sale through them. Furthermore, online retail stores are expected to witness prominent growth in the sale of organic quinoa seeds owing to the various benefits such as door-step delivery, cash on delivery, and others are anticipated to boost the sale through online retail stores.
South America is anticipated to hold significant market share in the global market of organic quinoa seeds. Countries such as Bolivia and Peru are some of the major producers of organic quinoa seeds. The high-profit margin associated with the cultivation of organic quinoa is anticipated to boost the market growth within the region. The easy availability of raw material in the region is expected to leverage the market growth positively. Furthermore, Asia Pacific is anticipated to hold a significant share in the global organic quinoa seeds market. The rising popularity of health-benefiting food ingredients is anticipated to drive the demand for organic quinoa seeds.
Europe is expected to witness substantial growth in the global organic quinoa seeds market. The high popularity of food products with low-calorie content and high nutritional levels are anticipated to drive the demand for organic quinoa seeds. The favorable climatic conditions for the cultivation of organic quinoa coupled with the availability of advance technologies for farming practices are expected to leverage the market growth of organic quinoa seeds positively.
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