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Organic crops are cultivated without utilizing any chemical fertilizers and pesticides, or a genetically modified seed. The organic wheat flour segment is booming due to the growing health concerns of the consumers and increasing awareness regarding organically produced food crops. Additionally, the rise in consumption of organic food supports the growth of the market.
The organic wheat is rich in fibre, minerals, proteins, antioxidants and others. Furthermore, organic wheat is free from any harmful chemicals which may lead to biomagnifications. Thus, these factors have cumulatively fuelled its market growth. Many bakery food manufacturers utilize organic wheat flour for producing organic bakery products due to its rising demand.
The increasing demand of the consumers for organic and clean-label products owing to their perceived health benefits has mainly driven the growth of organic wheat flour market. The organic traceability and sustainability further supports the market growth.
The demand and supply gap in the organic wheat flour market is a major factor restraining its growth. The shortage in supply can be mainly attributed to the low adoption of organic farming practices as compared to conventional farming. Thus, the limited adoption of organic farming leads limited production per country/region; and this in turn affects the supply. The high price of organic products is another factor that has also impeded its market growth.
Key Market Driver -
Increasing Demand for Organic and Clean-label Food Products
Key Market Restraint -
Rising Supply and Demand Challenges of Organic Products
The key companies operating in the global organic wheat flour market are, Heartland Mill Inc., The Hain Celestial Group, Sunrise Flour Mill, Fairhaven Mill, Lindley Mills, Inc., Bob’s Red Mill Natural Foods, Ardent Mills, Daybreak Mill, Sresta Natural Bioproducts Pvt. Ltd, and Yorkshire Organic Millers Limited.
The organic wheat flour market is segmented by type, distribution channel, and geography. The organic wholegrain wheat segment is holding the major share in the market as it is regarded as a better source of iron, potassium, magnesium and vitamins. Also, the organic wholegrain wheat flour is available in its whole form, without any alterations.
The supermarkets and hypermarkets are the leading channels that are responsible for the major sales growth of organic wheat flour as it offers wide range of products under one roof. The consumer dependency on these mass merchandisers for purchasing grocery products along with the convenience has significantly contributed in the growth of organic wheat flour.
North America is observing robust growth in the organic wheat flour market due to the presence of the U.S, which is among the major wheat producing country in the region. The farmers are adopting organic farming techniques as an initiative towards sustainable farming. Further, the government is promoting the use of organic products and this has aided in the regional market growth of organic wheat flour.
Europe is expected to witness significant growth in the upcoming years due to the shifting consumer preferences towards organic and clean-label food products. The increase in per capita consumption of organic products due to their associated health benefits have fuelled the regional growth.
Asia Pacific region is witnessing a substantial growth in the organic wheat flour market due to growing concerns of consumers regarding food safety and maximum residue levels in the food. Also, the prominent manufacturers are entering the organic sector and further supports in the regional growth.
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