Oryzenin Market Size, Share, and Industry Analysis by Type (Concentrates, Isolates, and Others), By Application (Dietary Supplements, Food & Beverages, Animal Feed, and Others), and Regional Forecast till 2032

The global oryzenin market is experiencing significant growth, driven by its increasing application as a plant-based protein in various industries. Derived from rice, oryzenin offers functional properties such as high digestibility, excellent emulsification, and hypoallergenic characteristics. These qualities have made it a popular ingredient in the food and beverage, nutraceutical, and animal feed sectors. Moreover, the rising consumer preference for plant-based and gluten-free products has contributed to its growing adoption. For instance, the demand for oryzenin is surging in protein supplements and dairy alternatives due to its clean-label appeal and compatibility with diverse diets.

Oryzenin Market Driver

Emerging Plant-based Protein Products to Drive the Market Growth

A key driver for the market is the increasing demand for sustainable and plant-based protein sources. As the global population becomes more environmentally conscious, consumers and manufacturers alike are gravitating toward protein alternatives that have a lower ecological footprint. For instance, rice proteins such as oryzenin require less water and land to produce compared to traditional animal-based proteins, aligning with sustainability goals. Furthermore, the growth of plant-based product popularity across the world has strengthened the product’s popularity in the global space.

Oryzenin Market Restraint

Availability of Substitute Products May Impede the Market Growth

Soy and pea proteins are popularly available in the food and supplement industry worldwide. These products are available abundantly in the global market and used as a substitute for the product. Additionally, the price of oryzenin is relatively high compared to other plant-based proteins such as soy or pea. This cost disparity is particularly challenging for manufacturers in developing nations such as India, China, South Africa and Brazil. Additionally, the limited awareness of oryzenin's benefits in certain markets hinders its broader adoption.

Oryzenin Market Opportunity

Emerging Gluten-free Products Demand to Propel the Market Growth

The growing trend of gluten-free and allergen-free diets presents a substantial opportunity for oryzenin. With a rising number of consumers diagnosed with celiac disease or gluten intolerance, oryzenin's natural compatibility with gluten-free formulations makes it a sought-after ingredient. For instance, oryzenin is increasingly being utilized in bakery products, protein bars, and sports nutrition products targeted at health-conscious individuals. Moreover, expanding applications in nutraceuticals and functional foods, especially in the Asian countries, highlight the untapped potential for market growth.

Segmentation

KEY INSIGHTS

The report covers the following key insights:

• Overview of the Parent Market
• Supply Chain Analysis
• Regulatory Landscape
• Recent Industry Developments – New Product Launches, Merger & Acquisitions, Investment and Others
• Qualitative Analysis Related to COVID-19

Analysis by Type

Based on type, the market is divided into concentrates, isolates, and others.

The oryzenin concentrates segment is leading the market due to their cost-effectiveness and wide range of applications in various industries, such as food and beverages, animal feed, and dietary supplements. Their lower processing costs compared to isolates make them more accessible, especially in developing markets.

The isolates segment is one of the fastest-growing segments and is anticipated to exhibit the highest CAGR rate during the forecast period, as they align with the rising demand for clean-label and high-protein products in dietary supplements and functional foods. The premium pricing of isolates is becoming less of a barrier as consumer awareness and willingness to pay for quality increase.

Analysis by Application

Based on application, the market is subdivided into dietary supplements, food & beverages, animal feed, and others.

The dietary supplements segment leads the market due to the high demand for plant-based protein sources among health-conscious consumers, athletes, and fitness enthusiasts. Additionally, the growing trend of vegan and vegetarian diets is driving the segment growth. Emerging personalized nutrition trends additionally drive the product demand.

The food and beverages segment is anticipated to exhibit the fastest growth rate during the forecast period owing to the increasing preference for plant-based and allergen-free ingredients in diverse food products fuels food & beverages. Companies are investing in R&D to enhance the functional properties of oryzenin for use in bakery and dairy alternatives, additionally contributing to the market growth.

Analysis by Region

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Based on region, the market has been studied across North America, Asia Pacific, Europe, South America, and the Middle East & Africa.

North America leads the market, driven by a strong demand for plant-based proteins and well-established dietary supplement and functional food industries. The U.S., in particular, is a major contributor due to high consumer awareness and purchasing power. The market is relatively saturated, but innovation in protein-rich food and beverage formulations sustains interest.

Asia Pacific is the fastest-growing market due to the rising adoption of plant-based diets, particularly in China, Japan, and India. The booming food processing sector and increasing health awareness, rising disposable income, and urbanization support the regional market expansion. In addition, Asia is the rice producer with the presence of leading rice producers such as China, which reported 144.62 million metric tons of production in 2023/24; and India with 137.83 million metric tons of rice production in the same year, according to the USDA. Thus, the high rice production provides opportunities for manufacturers in the region.

Key Market Players

• BENEO GmbH (Germany)
• RiceBran Technologies (U.S.)
• Shaanxi Fuheng (FH) Biotechnology Corporation, Limited (China)
• Golden Grain Group Limited (China)
• Bioway (Xi’an) Organic Ingredients Corporation, Limited (China)
• AGT Food and Ingredients (Canada)
• Kumar Organic Products Limited (India)
• Hunan Huisheng Biotechnology Corporation, Limited (China)
• The Scoular Company (U.S.)
• Axiom Foods, Incorporation (U.S.)

Key Industry Development

• In January 2022, Kerry Group, one of the leading global food ingredient manufacturing companies, invested nearly USD 84.12 million to develop a new 21,500 sq. ft. production plant in Jeddah, Saudi Arabia. The newly opened plant would produce food ingredients, including oryzenin, to meet the demand from the Middle East market.