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The global outdoor furniture market size was USD 45.08 billion in 2020. The global market is projected to grow from USD 46.21 billion in 2021 to USD 66.55 billion by 2028 at a CAGR of 5.3% in 2021-2028. The global COVID-19 impact has been staggering and unprecedented, with outdoor furniture witnessing an unfavorable demand across all regions and countries amid the pandemic. Based on our analysis, global market exhibited a lower growth of -8.36% in 2020 as compared to the average year-on-year growth during 2017-2019. The sudden increase in CAGR is attributable to this market's demand and growth, returning to pre-pandemic levels once the pandemic is over.
Outdoor furniture is mainly used to bring comfort and pleasure to balcony spaces and is designed to withstand any climatic conditions such as hot, cold, and rain. Such products are multi-functional and require low maintenance, thereby creating an additional charm to the spaces such as gardens, lawns, and backyards of homes. Its ability to be exposed to varied climatic conditions and the capability to resist corrosion, fading, water exposure, and wear and tear of the fixture & fitment lead to an overall increase in the demand for such products for residential and commercial spaces. Rapid urbanization and the rising living standard of people have influenced the manufacturers in designing furnishings according to changing customer preferences for fashion and luxury. Most upholstery businesses are shifting their focus toward crafting lightweight, environment-friendly, durable fixtures without harming the environment, thereby catering to a broader consumer base.
Lockdown Restrictions Amid COVID-19 Pandemic to Limit the Market
Due to lockdown restrictions in various countries globally, companies face difficulties physically in meeting their channel vendors and suppliers & finalizing business deals. This will significantly impact the key companies' product revenues. Additionally, the closure of upholstery shops and the shortage of raw material supplies due to lockdown restrictions are severely hampering the product consumption rate among the population worldwide.
However, people prefer to spend their time indoors to avoid getting infected by coronavirus. This will shift consumer behavior toward maintaining personal hygiene and conducting luxury & leisure activities at indoor places, fueling the demand for such products among residential consumers.
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Consumers' Inclination Toward Attending Physical Events to Surge Product Demand
Consumers are increasingly interested in garden furnishings providing a soothing and comfortable environment for social gatherings such as parties, meetups, and conferences. Garden sofas are designed to adapt to the natural surroundings and external influences of rain, cold, and hot weather conditions. Also, they don't deteriorate over time and balance aesthetic appeal and comfort to provide a sustainable solution for the garden spaces in enhancing users' social interaction. According to a survey by International Casual Furnishings Association in January 2021, nearly 6 in 10 Americans (58%) plan to buy at least one new piece of furnishing accessories for their lawn living spaces.
Moreover, lawn dining tables are made from various aesthetically appealing materials and offer weather-resistant, longevity, and protection from wear and tear, thereby supplementing the demand for such products. They are extensively built to operate in lawns, gardens, and backyards of homes and increase people's interest to enjoy outside and gather for meetups and discussions.
Growing Number of Restaurant & Hotel Chains to Accelerate the Product Demand
The fast-paced urban life and increasing financial capacities of the population have enabled them to spend on recreation activities such as dining on rooftop bars and kitchens. The growing demand for comfortable dining has paved numerous growth opportunities for hotels and restaurants to go for rooftop dining spaces. Such products provide a cozy appeal and can be used as open-air dining in rooftops of restaurants and hotels, which positively influenced the consumption of dining chairs and tables for outside seating. Moreover, the common areas have ample spaces for seating, and thus increase the consumer serving capacity. As per the recent survey presented by the National Restaurant Association (NRA in February 2021), the state of the restaurant industry report shows that 62% of fine dining and 56% of casual dining restaurant operators have dedicated more resources to developing and expanding lawn dining since the start of the coronavirus pandemic. The increasing investments in decorative furnishings for garden spaces have significantly bolstered the outdoor furniture market growth.
Increasing Households' Spending on Luxurious & Comfortable Furnishings to Drive the Market
Spacious dining tables and chairs are designed for household's balcony, garden, and backyard usage, thereby influencing the buying decision of consumers for such products. The growing family structure has allowed the population to opt for comfort and convenience for their living, thereby surging the demand for such products. Manufacturers are focused on developing a premium range of fixture collections to suit the changing customer preferences. Consumers' rising interest in high-quality and stylish balcony seating has paved lucrative growth opportunities. The growing number of urban homes and increasing spending on home renovation and decoration have also favored significant demand for such products.
Also, the manufacturers innovate by partnering with design schools and colleges to work on a design thinking approach for enhancing the functional features of products. For instance, in 2019, Brown Jordan partnered with the Savannah College of Art & Design (SCAD) to mentor 16 students, working closely to help them create their garden fixture collections.
High Raw Material Cost to Limit the Production Process Will Impact the Market
Furnishings are usually made from wood, metal, and plastic or a combination of them and are sophistically designed to suit the changing customer requirements. The materials are high priced and involve higher manufacturing costs, raising the final product price. The materials used to prepare such products to display numerous properties, such as corrosion-resistant, crack-proof, and excellent tensile strength, to support the engineered fitments that will sustain in the long run. However, the high cost embedded in the manufacture of such products ultimately hinders the consumer demand, thereby restraining the market growth.
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The market is segmented into chairs, tables, dining sets, and others based on product type.
The tables segment is expected to witness progressive growth and hold a dominant share due to the growing prevalence of remote working conditions that demand greater consumption of tables across households. The tables are available in compact sizes, allowing the users to work from common spaces such as terraces and balconies by placing their gadgets, thereby uplifting the segmental growth for tables. They are portable and are spacious to load several items for outdoor work. Tables of various shapes and sizes are gaining significant adoption across residents and households, which has propelled the segmental growth of tables.
However, the chair segment is also estimated to witness significant growth due to its widespread usage in residential and commercial spaces. They can be placed anywhere outside since they can withstand the changing weather influences and display numerous resistant properties to sustain prolonged use. They are available in multiple designs and offer comfort for resting.
The dining segment is expected to show considerable share since dining sets provide a comfortable space to dine and drink with family and friends on special occasions. Moreover, they are extensively used for casual dining in hotels and restaurants.
Higher Durability Makes Wood Segment to Dominate the Global Market
The global market is segmented into wood, metal, plastic, and others based on material type. The wood segment holds the largest share in the market due to its durability and requires low maintenance. The water-proof and insect-repellent properties of wooden materials, such as Mahogany, Teakwood, Acacia wood, and Cedar, find wide usage in crafting this upholstery. These wooden materials can withstand constant rough use and are resistant to moisture and fluctuating temperatures. Moreover, the wooden material is cost-effective and ideal for crafting essential furnishing items for exteriors and indoors. The wood item is primarily used in manufacturing wooden upholstery, and the exports/imports of wooden material are rising significantly in the past years. For instance, according to the Forest Policy Trade and Finance Initiative report in 2020, India's total timber product exports were valued at USD 1.13 billion. Moreover, domestic consumption of wood products has also risen as the country has undergone rapid urbanization and strong population growth.
However, the metal segment is projected to witness substantial growth in the coming years due to its strength and ability to withstand longer. Also, the metals have different characteristics, enabling them to form complex shapes and designs to make the fixtures look more appealing. Metallic chairs made of stainless steel are sturdy and prevent dents and damages from frequent use. Due to their high density, they are an excellent option for building chairs and sectionals for parks, gardens, and stadiums.
Moreover, plastic material is widely used in crafting chairs and tables for balcony spaces as it is lightweight, and plastic is often inexpensive compared to wood and metal.
Rising Household's Demand for the Luxury Fixtures Make Residential Segment to Dominate the Market
The residential segment holds the dominant share in the market due to the growing consumption of lawn and balcony fixtures in households and residencies. Rising disposable income and lifestyle trends have captured consumers' interest in luxurious furnishings that make their homes' outside gardens and terraces efficiently pleasing. Also, the growing consumer preferences toward home renovation and modification have demanded a greater consumption of sustainable fixtures that positively influences the surrounding's beauty and plays a significant role in the family's health and well-being.
However, the commercial segment is also anticipated to hold a significant share in the coming years, owing to the growing number of restaurants and hotel chains with open-air dining facilities. This, in turn, is expected to boost the growth of such products in the commercial segment. The manufacturers constantly work on innovative trends for producing sustainable furnishing products according to the functional requirements of users. The dining sets are used extensively for casual seating in bars and pubs and are crafted into luxurious and stylish finishing from metal and wooden material.
Asia Pacific Outdoor Furniture Market Size, 2020 (USD Billion)
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The Asia Pacific market size was USD 20.77 billion in 2020. The region held the largest market share globally primarily due to increasing construction projects and the region's growth of the real estate industry. This factor, in turn, is boosting the market growth. Moreover, greater availability of a wide range of upholstery items coupled with increasing access to various domestic and international furnishing brands through the internet has positively impacted the market growth in Asia Pacific.
North America holds a significant share globally due to the wide presence of prominent manufacturers associated with upholstery businesses. In this region, key players, such as Brown Jordan, Sunset West U.S., and Gabriella White LLC, deal with crafting numerous upholstery items in different shapes, sizes, and aesthetic appeals. The rising disposable income and changes in consumer preferences have bolstered the demand for greater consumption of chairs for lawn activities. For instance, the United States fitting and fitments industry has been on a steady growth curve driven by a strong economy. As per the statistical data presented by the U.S. Bureau of Economic Analysis (BEA) survey in 2019, consumer spending on furniture reached USD 114.2 billion in 2018, increasing by 6.7%. Moreover, the increasing trend of socializing with friends through celebrations and parties has influenced dining table requirements for garden and yard spaces across households and residencies. The growth in the number of luxurious bars and restaurants with rooftop dining has also supported rooftop furnishing in such spaces to provide customer satisfaction.
In Europe, the growing lifestyle trends and increasing infrastructural developments are paving lucrative growth opportunities in the market. The demand for furnishing products is rising due to the ever-increasing fashion for home renovation and decorative furnishings. In addition, manufacturers are designing a premium range of furnishing collections for decorating outside spaces, thereby fulfilling the consumer's preferences toward purchase. The increasing presence of gardens and lawns for leisure and comfort also encourages large quantities of chairs and benches, thereby uplifting the regional growth. Growing demand for garden stools across Europe is pulling more imports on such products. According to the estimated data published by CBI Ministry of Foreign Affairs, the total imports of exterior fixtures and fitments in the region have increased from USD 523.87 million in 2014 to USD 621 million in 2018.
Furthermore, South America and the Middle East & Africa are currently developing. The market in this region is expected to witness noticeable growth rate due to changes in the standard of living, leading to the flourishing demand for such products during the forecast period.
Innovation and Portfolio Diversification are the Key Strategies Fueling the Market
The outdoor furniture products market is highly diversified owing to the presence of a large number of competitors along with the presence of new entrants globally. Manufacturers are focused on launching innovative and technologically effective solutions that may simultaneously attract customers. Prominent companies associated with balcony furnishings use new product launches and brand-building strategies to expand their business portfolio in this segment. For instance, IKEA is a leading furnishing and fixture manufacturer, which has created inspiring ideas for balcony spaces by launching a diverse portfolio of products such as dining chairs and tables, sun loungers, and hammocks chairs.
An Infographic Representation of Outdoor Furniture Market
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The global market research report provides a detailed description of the market. It focuses on essential aspects such as key industry manufacturers operating in the market and the segmentation based on product type, material type, end-use, and geography. Besides this, the report explains the key drivers and restraints that have impacted the industry's growth and offers insights into the outdoor furniture market trends and competitive landscape. Additionally, the report highlights the key industry developments that have contributed to the market growth.
Value (USD Billion)
By Product Type
By Material Type
Fortune Business Insights states that the global market was valued at USD 45.08 billion in 2020 and is projected to reach USD 66.55 billion in 2028.
The Asia Pacific market value stood at USD 20.77 billion in 2020.
Registering a CAGR of 5.3%, the market will exhibit moderate growth in the forecast period (2021-2028).
The residential segment is projected to lead this market during the forecast period.
The growing number of restaurant and hotel chains is the primary factor driving the market's growth.
IKEA Group, Brown Jordan Co., Gloster Furniture, Sunset West U.S., and Kettal Group are the key players in the global market.
Asia Pacific dominated the market share in 2020.
The inclination of consumers toward attending physical events has surged the demand for these products.
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