Outdoor Heating Market Size, Share & COVID-19 Impact Analysis, By Product Type (Freestanding, Tabletop, Wall Mounted, and Hanging), By Fuel Type (Electric, Gas/Propane, Others), By Application (Catering & Hospitality, Commercial & Industrial Space Heating, Residential Outdoors, and Indoor Agriculture/Livestock Brooder), and Regional Forecast, 2023-2030

The global outdoor heating market size was valued at USD 1.22 billion in 2022. The market is projected to grow from USD 1.27 billion in 2023 to USD 1.88 billion by 2030, exhibiting a CAGR of 5.8% during the forecast period.

Outdoor heaters are appliances specifically designed to radiate heat outward where people are gathered. The heat emitted from this appliance is absorbed by objects and people, raising the temperature. Various types of outdoor heating appliances include gas patio heaters, ceramic or quartz electric lamps, and fire pits. They can be installed in different styles including wall-mounted, hanging, or tabletop.

COVID-19 IMPACT

Rising Number of Outdoor Gatherings Drove Market Growth During COVID-19 Pandemic

The COVID-19 outbreak strained the economies of multiple nations to a notable extent. Sealed international borders, sanctions on cross-border trade of non-essential goods, and abrupt shutdown of manufacturing facilities across the globe caused a supply-and-demand imbalance and brought the markets to a halt during the pandemic. The pessimistic approach of distributors and retailers augmented the direness of the situation and caused the breakdown of supply chain operations.

However, in October 2022, commercial facility operators and catering & hospitality service providers caused a surge in the demand for outdoor heating units. This is attributed to the fact that these service providers were trying to elevate their outdoor capacities to compensate for the reduced capacities in their indoor facilities in the wake of pandemic-induced safety protocols. The demand in dining alfresco witnessed a considerable surge after the pandemic and the dining and restaurant operators put on noteworthy efforts to set up alfresco setups. The perfectly balanced supply demand scenario is anticipated to uplift the market growth scenario over the forecast period.

Due to the COVID-19 outbreak, many businesses had limited restaurants to outdoor dining. Some places even started employing outdoor heating bulbs to keep clients warm in the evenings and throughout the winter. Therefore, outdoor dining & gatherings further aided the market growth. Some people opted for outdoor heating for their homes to stay warm.

As consumers scrambled to look for various options to get outdoors and socialize under the new coronavirus regulations, the demand for patio heaters and fire pits increased.

For instance, in August 2020, Phil Urban, Chairperson of Mitchells & Butlers, the largest bar chain in the U.K., announced an investment of about USD 2 billion for the establishment of covered and heated outdoor spaces.

Therefore, the aforementioned factors are aiding the market growth during the post-pandemic period.

LATEST TRENDS

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Rising Demand for Environment-friendly Outdoor Heaters to Aid Market Growth

Electric patio heaters are not only a more efficient way to warm up a space during the cold weather, but also more eco-friendly. This low-cost alternative to outdoor gas heaters heats up a place in a short amount of time, requiring fewer resources to maintain a comfortable temperature. As a consequence, electric patio heaters are a great choice for individuals who are concerned about the environment or just want to help reduce pollution levels.

The U.S. consumers utilize electricity worth around USD 1 billion every minute, as per the country’s Department of Energy (DOE). Hence, to lower the use of electricity, consumers are replacing the conventional appliances and opting for devices that are highly efficient and consume less electricity. In 2021, as per the Green America Organization, U.S. consumers saved over USD 12 billion on utility bills and also helped to reduce greenhouse gas emissions.

Electric patio heaters offer liberty and flexibility in terms of size, shape, portability, and mounting at particular locations. These features make them a preferred choice of customers from commercial, industrial, and residential sectors.

These factors are further contributing to the global outdoor heating market growth.

DRIVING FACTORS

Increasing Popularity of Outdoor Entertainment Activities to Propel Market Growth

Increasing consumer spending on outdoor activities, such as outdoor dining and fishing around the globe is aiding the market growth. According to the Outdoor Industry Association Report in 2021, spending on outdoor recreational activities reached USD 646 billion in North America. As per this research report, the U.S. accounted for 1.8%, which is USD 374.3 billion in spending on outdoor recreational activities in 2020.

A steady and sharp rise in outdoor recreational activities after the effects of the COVID-19 pandemic subsided on rooftop entertainment activities, food & drinks, lodging, and outdoor dining, which is spurring the product demand. Increased offering of cost effective, energy efficient, and robust outdoor heating products through growing product diversity is expected to bolster the product demand during the forecast period.

After the COVID-19 pandemic, several countries across the world put stringent restrictions on the number of people gathering within confined spaces to mitigate the exponential growth in infection rate. People relied on open outdoor spaces, patios, gardens, and terraces to conduct public meetings and small-scale gatherings to create a risk-free environment. Thus, increment in the average time spent outdoors by a major chunk of the population is expected to boost the market progress in the coming years.

RESTRAINING FACTORS

Rising Environmental Concerns and High Operational Cost of Electric Outdoor Heaters May Hinder Market Growth

Gas-powered outdoor heaters produce heat by burning fossil fuels, such as coal, propane, LPG, butane, and natural gas. When these gases burn, they produce a considerable amount of CO2 and several other air pollutants, such as nitrogen oxide and sulfur dioxide. Rising environmental concerns owing to the use of these fossil fuel-powered outdoor heaters may hinder the patio heating market growth.

According to the Propane Education and Research Council’s study in 2020, basic propane patio heaters with 3,000 Watt capacity generate approximately 42 kg of CO2. It can warm up a 9 square meter patio for 8 hours of every evening in a week. This emission is equivalent to 104 miles of an average car driving in the U.S. Propane-based outdoor heaters emit 5.76 kg of CO2 per gallon. According to the Sustainable Princeton Organization’s report, in 2021, approximately 43.6 to 44.9 metric tons of carbon dioxide was emitted with the constant use of outdoor heaters.

Furthermore, a gas-powered patio heater is responsible for warming up the environment as it releases CO2 at night within a couple of hours of usage. As per a Phys.org report in 2021, a gas-powered outdoor heater emits 108 MJ of energy and approximately 3 kg of CO2.

Such an increase in carbon emissions with the use of traditional outdoor heaters is responsible for global warming and several environmental concerns that can hinder the market growth.

SEGMENTATION

By Product Type Analysis

Freestanding Outdoor Heaters to Witness Major Growth in Demand Owing to Easy Handling

By product type, the market is divided into freestanding, tabletop, wall-mounted, and hanging.

The freestanding segment is expected to show substantial growth during the forecast period. This growth is attributed to the easy portability of freestanding outdoor heaters. It can be easily moved to wherever heat is required, and release infrared waves that travel straight to the surface and people, unrestricted by any breeze or wind.

The tabletop segment is experiencing moderate surge in this market. These outdoor heaters are smaller than a traditional heater and come attached to patio tables. They are available in propane and electric versions and come with the advantage of portability.

Also, the wall-mounted and hanging segments are showing steady growth in the market. These heaters are attached to a wall. Instead of resting easily on the ground, these kinds of heaters do not take up any space on the floor, making them perfect for compact patios, or increasing the space for guests and furniture in larger patios.

By Fuel Type Analysis

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Electric Outdoor Heaters to Hold Major Market Share Due to Less Production Cost

By fuel type, the market is segmented into electric, gas/propane, and others (wood).

The electric segment is expected to show prominent growth during the forecast period. The less costs incurred in the production of these heaters is being recognized as a major aspect behind the favorable growth of this segment across the global market. Additionally, lesser costs involved in the preservation and upkeep of electric heaters will increase customers’ demand for this product.

The gas/propane-based segment is projected to maintain a moderate growth rate throughout the market’s forecast period. However, in terms of market share, propane-fueled products are expected to have a major market share by the end of 2030. Product diversity in the existing portfolio of propane-based heaters is also contributing to the dominating performance of this segment.

By Application Analysis 

Significant Rise in Dining Alfresco to Aid for Notable Progress of the Catering & Hospitality Segment 

In terms of application, the market is classified into catering & hospitality, commercial & industrial space heating, residential outdoors, and indoor agriculture/livestock brooder.

The catering & hospitality segment is anticipated to witness strong growth during the forecast period. The practice of using outdoor spaces to accommodate consumers in cafes and bars is identified to emerge as a crucial factor to elevate market growth prospects of the mentioned segment. Outdoor heaters are used in such places to ensure comfort and warmth to the consumers in any weather. Features, such as instant heat with light, cooling, speakers, and Bluetooth control make these heaters more desirable for guests looking for the perfect temperature in any weather condition.

Moreover, the commercial & industrial space heating segment is projected to exhibit substantial growth. Adding heating options in industrial and commercial spaces adds to the efficiency of business operations. The outdoor heaters installed in warehouses can keep the equipment running smoothly. Furthermore, they ensure the comfort and health of employees working in freezing temperatures.

Furthermore, the residential outdoors segment is expected to grow at a considerable pace. These outdoor heaters are installed to provide a much-needed temperature boost, thereby extending the time spent outdoors. Additionally, these customized heaters form a main décor add-on for outdoor spaces.

The indoor agriculture/livestock brooder segment is likely to witness steady growth owing to the installation of heaters in greenhouse farming, enabling the feasible growth of specific agricultural crops. This creates favorable growing conditions and protects the crops from various pests and bad weather. Also, these heaters are installed in animal enclosures to keep animals warm and healthy in adverse conditions.

REGIONAL INSIGHTS

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The market’s scope comprises five major regions, North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

North America held a major share in the market. The increasing commercial and residential construction activities across the U.S. and Canada are driving the global market as these heaters are widely used in commercial and residential spaces. According to the Executive Director of the New York City Hospitality Alliance, Andrew Rigie, 10,500 eating & drinking places are offering outdoor dining facilities in New York City alone. This tendency of dining outdoors and current efforts by dining service providers can enhance the sales of outdoor heating units in North America.

The U.S. is set to witness a substantial growth rate during the slated period. The country is also estimated to generate a considerable market revenue by hold a majority of the market share in North America. Commendable presence of key market players in the U.S. is one of the top factors enhancing the performance of the market. Continuous growth in the hospitality and catering infrastructures, such as construction of hotels, bars, pubs, and restaurants, and popularity of the outdoor dining concept across these facilities are augmenting the demand for outdoor heaters.

In Asia Pacific, the tropical climate in South Asia, particularly in the majority of the Indian subcontinent, shows less demand for outdoor heating devices for more than 10 months in a year. China, South Korea, and Japan have well-established and properly functioning manufacturing facilities, which make Asia Pacific a vital and promising region in the global market, and will increase the market share globally.

Europe is projected to witness decent growth in the global market. The current trend of installation of outdoor heaters in public cafes, restaurants, breweries, and rooftop hotels across the region is effectively augmenting the product demand within the region. However, recent regulations to ban outdoor heaters regardless of their power source, which are deemed effective across France, to reduce the pollution created by these heaters are likely to restrain the market growth.

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The Middle East & Africa and South America markets will be deemed as markets with the lowest opportunities for development over the forecast period. Vast areas covered by the desert in the region and the extremely hot climate of the Gulf countries might limit the product sales across the Middle East & Africa region.

KEY INDUSTRY PLAYERS

Key Players to Increase Product Diversity to Target Diverse Range of Consumers

The key manufacturers in the market are focusing on the development of a wide range of products that are integrated with advanced technologies in a bid to increase the influx of customers utilizing outdoor heating systems for different applications. The majority of the consumers are looking to install heating systems that are capable of addressing critical requirements and can operate with a high efficiency.

LIST OF KEY COMPANIES PROFILED:

• Infratech (U.S.)


• Lava Heat Italia (U.S.)


• Bromic (U.S.)


• Calcana (Canada)


• Ambience (U.S.)


• Fire Sense (U.S.)


• Schwank (patioSchwank) (U.S.)


• AZ Patio Heaters (U.S.)


• Napoleon (Canada)


• Dayva (U.S.)


• Lynx Grills (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• January 2023: BROMIC GROUP introduced a 4,500-watt electric heater and low clearance recess kit. The products are integrated with BROMIC’s Smart Heat Technology. The company is engaged in the manufacturing of outdoor heaters and has an extensive range of radiant electric outdoor heaters.


• October 2022: Nexgrill, one of the prominent manufacturers of outdoor living equipment, announced the launch of its new range of patio heaters. The inclusion of the new products in the existing portfolio was aimed at helping the company strengthen its presence in the market.


• October 2022: Solo Stove, a U.S.-based designer and developer of smokeless fire pits, unveiled its tower patio heater. The heater provides warmth to areas covering a 10-foot radius and has the capacity to provide burn time consistently for 3 hours.


• April 2022: The Government of France banned the use of outdoor heaters across public settings and facilities. The government cited pollution from these heaters as a prime concern behind the ban. This decision is expected to restrict market developments in Europe.


• February 2021: Dometic announced that the company entered into an agreement to acquire Twin Eagles. Through this acquisition, Dometic claimed that Twin Eagles would be an asset in fueling its growth in the North America market.

REPORT COVERAGE

An Infographic Representation of Outdoor Heating Market

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The research report offers an in-depth analysis of the industry and focuses on key factors such as leading companies, product type, installation, and leading applications of the product. Besides, the report provides insights into the market trends and highlights key industry developments.

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