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The tremendously increasing popularity of ready-to-cook and instant food is anticipated to drive the market of packaged rice noodles in the forthcoming years. The overall growing demand for packaged rice noodles and instant foods as an alternative to full-fledged meals as it consumes less time for cooking is fuelling the global market of packaged rice noodles. The increasing demand for vegan, healthy, and gluten-free food products is anticipated to boost the demand for packaged rice noodles.
The growing popularity of small & frequent meal dietary patterns all across the world is also predicted to be a favorable factor for the growth of packaged rice noodles. The prominent players operating in the global packaged rice noodles market are embarking upon the new product launches to strengthen their market position. For instance, in March 2017, Lotus Foods, a US-based company announced the launch of new Organic Pad Thai Rice Noodles. The product is made with organic, heirloom and whole grain black and brown rice, giving this classic Asian-style noodle a boost in flavor and nutrition.
The rising popularity of clean labels and organic food products is driving the demand for gluten-free, additive-free packaged rice noodles among consumers. The increasing prevalence of celiac disease and rising gluten sensitivity among consumers is expected to leverage the market of packaged rice noodles positively. The hectic and busy lifestyle of people is encouraging them to opt for instant and ready-to-cook food products, which in turn is expected to propel the market growth. The development of flavor masking and enhancement techniques to make more desirable indulgent food products is expected to boost the demand for packaged rice noodles among millennials. Rice needles are commonly accompanied with various sauces as well as seasonings. The increasing utilization of rice noodles in various cuisines such as Thai, Chinese, and many others is anticipated to positively impact the market growth. Moreover, the availability of various flavors is predicted to boost the demand for rice noodles.
Key Market Driver -
Rising Demand for Gluten-free Food
Key Market Restraint -
Availability of Substitutes
The easy availability of various packaged noodles that are prepared by using refined flour and multigrain flour is expected to hamper the market growth. The less consumer awareness about the rice noodles is anticipated to restrain the market growth.
The prominent players operating in the global packaged rice noodles market are, Thaitan Foods International Co. Ltd., Acecook Vietnam, Leong Guan Food Manufacturer, Thai President Foods, Thai Preserved Food Factory, Nissin Foods, Lotus Foods, Pot Noodles, and Others
The white rice noodles are anticipated to hold a significant share in the global market of packaged rice noodles in forthcoming years owing to its increasing utilization in hotels, restaurants, and cafes to prepare gluten-free noodles. The increasing popularity of white rice noodles among consumers due to its unique texture, taste and less price compared to brown rice noodles is anticipated to boost the demand for white rice noodles. Furthermore, the increasing health consciousness among buyers and the introduction of new products through leading market players are expected to leverage the brown rice noodles market positively. For instance, in February 2018, Lotus Foods announced the launch of an exciting new product-line of Rice Ramen Noodle Cups along with an Organic Moringa Pad Thai Rice Noodle. The new Rice Ramen Noodle Soup Cups offer a delicious on-the-go soup made with never-fried organic brown rice noodles. The product is available in three flavors viz, Red Miso, Masala Curry and Tom Yum.
Hyper and supermarket are expected to hold a considerable share in the sale of packaged rice noodles. The high consumer dependency on the various facilities offered by such stores such as wider product range, freedom of selection, and discount offers is anticipated to increase foot counts on the floor. Furthermore, the increasing number of well-organized retail and departmental stores is anticipated to boost the sale of packaged rice noodles through them.
Asia Pacific is holding a significant share in the global packaged rice noodles market and is predicted to expand at a considerable rate in forthcoming years. The wide cultivation and availability of raw material i.e. rice across the region especially in countries such as India, China, and Japan, is anticipated to open up the opportunities for the manufacturers operating in the market. The emergence of various new companies in the packaged rice noodles industry owing to the easy raw material accessibility and increasing popularity of the product is expected to propel the sales. Rising per capita income coupled with the growing urbanization and growing youth population is also predicted to be a favorable factor for the growth of the market.
North America is expected to witness substantial growth in the global packaged rice noodles market owing to the increasing demand for gluten-free food among consumers. The increasing prevalence of celiac disease among Americans is expected to boost the demand for gluten-free food options such as rice noodles. For instance, according to The University of Chicago Medicine (Celiac Disease Center) celiac disease affects 1% of healthy, average Americans. That means at least 3 million people in the U.S. are living with celiac disease. Furthermore, the rising demand for on-the-go meals and snacks is expected to propel the market growth of instant packaged rice noodles in North America.
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