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The packaged sprouts market is witnessing a significant growth as it is widely utilized in various culinary preparations such as in Mediterranean dishes. The sprouts are contained with high nutritional properties such as protein, folate, magnesium, vitamins, and others that are beneficial in maintaining health. Additionally, the rising awareness among the consumers regarding the health benefits of sprouts has nudged them to incorporate the same in their daily diet, which drives its market. Packaged sprouts have also grown popular among consumers due to the rise in the consumption of ready-to-cook food products. These are the major factors that fuels the packaged sprouts market.
The packaged sprouts are used in various foods such as salads, sandwiches, and in many Asian cuisines. The packaged sprouts are rich in protein and are widely being consumed as a plant-based protein product. The rise in vegan trend in recent years has also led the consumers to shift towards packaged sprouts. The increase in the working population and the rising demand for convenience food and ready-to-eat snacks containing high nutrition due to their fast-paced lifestyles boosts the packaged sprouts market growth.
The growing prominence of the organized retail sector is one of the major factors that drive the packaged sprouts market. Organized retail sectors have established their presence across the world which is demonstrated by the increasing number of supermarkets, convenience and specialty stores. These retail sectors play a crucial role in delivering packaged sprouts and vegetables to consumers. The ease of cooking offered by the packaged sprouts also acts as a driver for the market.
Key Market Driver -
Increase in Prominence of Organized Retail Sector
Key Market Restraint -
Utilization of Bio-preservatives for Increasing the Shelf Life
The wide utilization of bio preservatives for increasing the shelf life of the packaged sprouts has a negative impact on the health on regular consumption. The sprouts are treated with sodium benzoate as a chemical preservative for keeping them fresh which can lead to many respiratory disorders and other health ailments. Moreover, the plastic pouches and trays used for packaging the sprouts are non-biodegradable and leads to huge environmental pollution. These factors have hampered the market growth of packaged sprouts.
The key companies operating in the global packaged sprouts market are, Fuji Natural Foods, Inc., Van der Plas Sprouts, Jonathan Sprouts, NARITA FOODS Co. Ltd., Sprouts Farmers Market, Inc., Pulmuone Co., Ltd., Ocean Mist Farms, International Specialty Supply, Misionero Vegetables, and Hangzhou zgf group co. ltd.
The packaged sprouts market is segmented by type, category, distribution channel and geography. The bean sprouts segment accounted for the major share for the market growth. The bean sprouts are nutritious and are broadly utilized in salads, in preparation of dips, sauces and sandwiches. The wide availability and well-established consumer base of packaged bean sprouts are the factors that drive its market. The alfalfa sprouts are also gaining traction owing to its lower calorie, high fibre, and protein content. The packaged alfalfa sprouts are easier to utilize, store and transport.
The organic packaged sprouts segment is witnessing robust growth due to the rising awareness among the consumers about the fact that the organic products are pesticides free and are healthier as compared to conventional products.
The supermarkets and hypermarkets are the most preferred distribution channel for purchasing packaged sprouts. The increase in consumers dependency on such mass merchandisers as they provide a wide range of products in numerous brands and price range along with various bundling offers and distinct product shelves. The convenience of purchasing different products under a single roof offered by the mass merchandisers helps drive the packaged sprouts market.
North America is observing a significant growth in the packaged sprouts sector due to the rise in consumers demand for plant-based products. The consumers are extensively utilizing packaged sprouts in their food for enhancing its nutritional properties and taste such as in salads, dumplings, and spring rolls helps boost the market. The rise in healthy snacking among the consumers between the meals have made the packaged sprouts emerge as a nutritious snack. This also has fuelled its regional market.
Asia Pacific is anticipated to witness considerable growth in the global packaged sprouts market due to the increasing population and their rising demand for nutritious foods. The increase in disposable income and rapid urbanization in the region has shifted the consumers towards organic and high-quality packaged food products. These factors have boosted the sales performance of packaged sprouts in the region.
Europe is projected to observe a significant growth in the forthcoming years, owing to the rise in the vegan trend among the consumers. In the year 2018, Europe produced $93.6 million worth brussels sprouts which are nearly half of the worldwide total. The abundant raw material availability in the region for manufacturing packaged sprouts has aided its regional market growth.
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