Party Supplies Market Size, Market & Industry Analysis, By Product Type (Food & Beverages, Decoration, Tableware, and Others), By Party Type (Birthdays, Corporate Parties, Holiday Parties, and Others), By Application (Residential and Commercial), By Distribution Channel (Supermarket/Hypermarket, Party Store, Online/E-Commerce, and Others), and Regional Forecast, 2025-2032

The global party supplies market size was valued at USD 16.93 billion in 2024. The market is projected to grow from USD 18.40 billion in 2025 to USD 34.35 billion by 2032, exhibiting a compound annual growth rate CAGR of 9.32% over the forecast period.

The global party supplies market includes multiple products, including party games, lighting, invitations, party favors, and tableware used to organize parties. These products are designed to decorate and enhance celebrations. Rising inclination toward organizing various kinds of parties, such as wedding anniversaries, birthdays, and bachelorette parties, especially among youth, triggers product sales. In addition, high interest in unique social experiences and increasing income levels support the growth of the global party supplies market.

Key players operating in the market include American Greetings Corporation, Peacock Supplies, Kishi's Co., Ltd, Hallmark Cards, Inc., and Oaktree UK Ltd.

MARKET DYNAMICS

Market Drivers

Modernization of Lifestyle and Cultural Shift to Drive Market Growth

Rapid urbanization, changing social structures, and easy access to information have led to modern lifestyles and an improved standard of living. Contemporary lifestyles emphasize social connections and party celebrations, which in turn boost product demand. Moreover, factors such as evolving social norms and globalization expose individuals to diverse cultural practices. This cultural shift has increased the adoption of new traditions, including various celebrations and parties such as bachelorette Parties and Cocktail Parties, which positively influences the global party goods market expansion. Furthermore, festival celebrations such as New Year's, Christmas, and Diwali fuel party goods adoption.

Increasing Disposable Income to Boost Product Sales

Economic growth in various countries has increased consumer disposable income, positively impacting market growth. For instance, according to PIB.gov, a Press Information Bureau website (an agency under the government of India providing information regarding government initiatives and policies), in 2022-23, the gross national disposable income increased by approximately 14.5% compared to 2021-22. In addition, it increased by around 18.8% in 2021-22 from the previous year. Rising disposable income has led to higher spending on celebrations and entertainment activities, such as parties involving innovative balloons, banners, pinatas, games, home décor, tableware disposables, and takeaway gifts.

Market Restraints

Economic Downturns and Environmental Concerns to Hamper Product Demand

Economic downturns and recessions can result in decreased individual spending on nonessential products and services, such as party goods. Moreover, lower incomes prevent consumers from spending on large gatherings and parties, further impeding global market expansion. Products such as balloons, plastic decorations, and cutlery can negatively impact the environment by increasing plastic pollution. This factor decreases their adoption among environmentally aware shoppers. Furthermore, trends including DIY party decorations and small at-home parties over large gatherings can affect product sales in the coming years.

Market Opportunities

Offering Customized Products Online to Provide Growth Opportunities

With the growing competition in the worldwide party goods industry, companies can manufacture personalized or customized party goods such as personalized invitations, cake toppers with specific designs, banners with special messages, balloon garlands, custom printed napkins, badges, personalized return gifts, and props with custom messages. The strategy assists industry participants in appealing to more end users and escalates product sales. In addition, offering party goods through online channels offers new growth opportunities for manufacturers by broadening market reach and simplifying logistics.

Party Supplies Market Trends

Social Media Influence and Theme Party Trend to Support Market Expansion

Social media channels, including Pinterest and Instagram, display various party ideas involving themes, decorations, and beverages. The growing popularity of these channels, notably among Gen Z and millennials, is fueling party trends across countries. In addition, numerous social media influencers and party planners promoting party goods and venues through these platforms represent one of the key global party supplies market trends. Moreover, in recent years, the popularity of theme parties such as fairy dinner parties, Bollywood character-themed parties, and superhero parties has increased, boosting demand for innovative party goods.

Impact of COVID-19

The COVID-19 pandemic considerably declined the demand for party supplies due to the cancellation of several events, including birthday parties, bachelorette parties, baby showers, and wedding anniversaries. Government restrictions on social gatherings and the provisional closure of restaurants and cafes resulted in the postponement of many parties. Additionally, during lockdowns, numerous party stores, convenience shops, and supermarkets were also shut down, which further hampered product sales across countries. Nevertheless, party goods purchases through online shops escalated, notably in 2021.

SEGMENTATION ANALYSIS

By Product Type

High Focus on Guests’ Satisfaction to Increase Spending on Food and Beverages

Based on product type, the market is divided into food & beverages, decoration, tableware, and others. The food & beverage segment will hold the largest global party supplies market share throughout the forecast period. Hosts spend the most on these products as they are considered crucial elements of social experience. Moreover, individuals tend to purchase quality food and beverages in large quantities, as they impact guests’ satisfaction.

The decoration segment will grow at the fastest rate in the near term. The increasing emphasis on unique experiences is encouraging hosts to prioritize innovative decorative items, especially for themed parties, thereby favoring segment growth.

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By Party Type  

Interest in Celebrating Personal Milestones Boosted the Birthday Segment Growth

Based on party type, the market is segmented into birthdays, corporate parties, holiday parties, and others. The birthdays segment dominated the market in 2024. Birthday celebrations have been a tradition in several cultures and are considered important annual events by individuals of all age groups. Furthermore, a high interest in celebrating personal milestones and life event party celebrations boosts the number of birthday parties worldwide.

The corporate parties segment holds the second-largest market share. The expanding corporate sector and companies' growing emphasis on brand engagement and team building are expected to further increase the number of corporate parties in the forthcoming years.

By Application

Reduced Cost and Comfortable Atmosphere Encourage Residential Segment Growth

Based on application, the market is bifurcated into residential and commercial. The residential segment dominates the global market, as numerous individuals prefer hosting parties at home due to greater flexibility and lower costs. Home parties eliminate the cost of hiring catering and renting a venue and provide a comfortable environment.

The commercial segment holds the second-largest market share. Parties with a large number of guests are typically organized in commercial spaces such as event halls, restaurants, and cafes. Benefits such as formal ambiance and convenience further drive interest in hosting parties at these spaces.

By Distribution Channel

Easy Accessibility Boosted Supermarkets/Hypermarkets Segment Growth

Based on distribution channel, the market is divided into supermarket/hypermarket, party store, online/e-commerce, and others. The supermarket/hypermarket segment leads the global market, as these retailers allow end users to buy various kinds of party goods such as food items, decorations, and cutlery under one roof, saving effort. The working-class population and competitive pricing boost the popularity of supermarkets. In addition, they are typically located in suburban areas, increasing accessibility.

The online/e-commerce segment will likely grow at the highest CAGR in the coming years. The convenience of doorstep availability of party goods through online channels has increased consumer interest in online shopping. Online retailers also typically offer discounts on bulk purchases of products, escalating online party goods purchases.

Party Supplies Market Regional Outlook

The global market region is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

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North America leads the global market, driven by high consumer income levels that drive spending on leisure activities, including parties. The growing trend of hosting theme parties such as 80s parties, murder mystery events, and classic Hollywood themes further boosts demand for party goods in the region.

The U.S. is the most prominent domestic market. The rapidly growing corporate industry, due to the opening of new startups, increases the number of corporate parties in the country. In addition, numerous prominent players such as American Greetings Corporation, Party City Holdco Inc., and Unique Industries, Inc. prioritize providing various attractive and innovative party goods in the U.S.

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Europe

Europe held the second largest share in 2024, benefitting from a strong culture of celebrating occasions including New Year's, Hanukkah, and Christmas. These traditions increase the number of holiday parties, especially in countries such as the Netherlands, Spain, and Germany. Growing sustainability consciousness in Europe is expected to fuel the adoption of eco-friendly party goods, including biodegradable tableware and reusable decorations, in the forthcoming years. Moreover, in recent years, consumer inclination towards adding unique elements in celebrations and parties has increased demand for personalized party goods.

Asia Pacific

Asia Pacific is anticipated to grow at the highest CAGR in the forecasting period. Rapid urbanization, changing lifestyles, and increasing disposable income in countries such as India and China boost consumer interest in entertainment activities such as parties. Retail infrastructure expansion across the region through the opening of new supermarkets/hypermarkets, convenience stores, specialized stores, and e-commerce platforms increases party goods availability. Furthermore, the tradition of hosting parties for birthdays and festivals, including Diwali, Chinese New Year, and Holi, accelerates product sales across the region.

South America and the Middle East & Africa

Numerous individuals posting their partying experience on social media channels significantly promotes the partying trend across South America, and Middle East & Africa. In addition, rising standards of living due to improved access to education and sustained economic growth are driving higher spending on social gatherings and large-scale parties, thereby escalating product demand. Interest in social connections and peer influence further contributes to the rising partying trend among younger demographics, supporting the party supplies market growth.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Players Focus on Providing a Wide Range of Products and Opening Brand Stores to Meet Customer Needs

The worldwide party supply industry comprises numerous players manufacturing a variety of party goods, including banners, balloons, tableware, cake decorations, and party favors. Companies focus on providing innovative and visually appealing items to gain a competitive advantage. Opening new flagship shops in prominent locations across countries also helps brands meet customer needs more effectively. Furthermore, investing in innovative TV advertisements and marketing campaigns featuring celebrities can help manufacturers reach wider target audiences and increase brand awareness.

List of Key Party Supplies Companies Profiled

• American Greetings Corporation (U.S.)
• Peacock Supplies (U.K.)
• Kishi's Co., Ltd (Japan)
• Hallmark Cards, Inc. (U.S.)
• Oaktree UK Ltd (U.K.)
• Fries Partychic (Germany)
• Party City Holdco Inc (U.S.)
• Oriental Trading Company (U.S.)
• Inknibs (India)
• Unique Industries, Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS

• April 2025: Michaels, a U.S.-based art and craft retailer, announced plans to expand into the party supply category. It would include around 500 paper and décor products and 300 balloon options for offering more options for customers to buy.
• June 2024: Office Depot, a U.S.-based omnichannel retailer, unveiled its new advertisement campaign, “OD Does It,” promoting products such as party supplies, dorm décor, banners, office supplies, and marketing materials.
• May 2024: Foam Party Supply, a U.S.-based brand offering party supplies and foam machines, expanded its product offering by providing innovative foam machines for party planners.
• February 2024: Party City, a U.S.-based party supply retailer, launched its new store format featuring balloon assortment and birthday shopping sections, allowing customers to test various product categories.
• February 2020: Lucy Darling, a U.S.-based baby brand, announced plans to launch a new product line, party supplies. The new category includes "Party in a Box" products designed to make party decoration and planning easy.

REPORT COVERAGE

The global party supplies market report studies the market in-depth and highlights crucial aspects such as prominent companies, product types, party types, application, and distribution channel. Besides this, the research report provides insights into the overall event management market, coupled with market segmentation and market share analysis.

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Report Scope & Segmentation