Pet Microchips Market Size, Share, and Industry Analysis, By Type (Standard Microchips and Advanced Microchips); By Technology (RFID Microchips and GPS-enabled Microchips); By End-user (Pet Owners, Veterinarians, and Animal Shelters/Rescues), and Regional Forecast, 2026-2034

The global pet microchips market size was valued at USD 0.82 billion in 2025. The market is projected to grow from USD 0.9 billion in 2026 to USD 2.02 billion by 2034, exhibiting a CAGR of 10.59% during the forecast period.

The global pet microchips market is growing, driven by increasing pet ownership, rising awareness of pet safety, and advancements in microchip technology. Pet microchips are small electronic devices embedded under the skin of pets. They contain a unique identification number that can be scanned with a special reader to access the owner's contact information and other details stored in a database. This helps reunite lost pets with their owners and provides a permanent form of identification. The market refers to the commercial sector involved in the production, distribution, and sale of microchip identification systems for pets.

• According to Forbes, pet ownership in the U.S. has surged over the past 30 years, with 66% of households (86.9 million homes) having pets in 2024, up from 56% in 1988. Pets play a crucial role in their owners' lives, with 97% of pet owners viewing them as family.

Pet Microchips Market Driver

Rising Awareness and Adoption of Pet Safety and Identification Measures to Boost the Market

The growing awareness and adoption of pet safety and identification measures significantly drive the market. As pet owners become more conscious of the risks of losing their pets, they increasingly seek reliable solutions such as microchips for permanent identification. Veterinary clinics and animal shelters also promote microchipping as a standard practice, further driving demand. This heightened focus on ensuring pets' safety and security contributes to the widespread acceptance and use of microchips. Consequently, the market for pet microchips expands as more individuals and institutions embrace these measures.

• The American Veterinary Medical Association reports that lost dogs with microchips are returned to their owners 52.2% of the time, compared to 21.9% for non-microchipped dogs. For cats, microchipped ones are reunited 38.5% of the time, while only 1.8% of non-microchipped cats are returned.

Pet Microchips Market Restraint

High Initial Cost of Microchipping and Potential Technical Issues May Impede Market Growth

The high initial cost of microchipping and potential technical issues, such as scanning difficulties or malfunctions, can hinder the pet microchip market. The expense associated with purchasing and implanting microchips may deter some pet owners, particularly those with limited budgets. Additionally, problems with microchip readability or occasional malfunctions can lead to concerns about reliability and effectiveness. These concerns can lead to reluctance to adopt microchipping technology. These factors contribute to a slower adoption rate and may impact the global market growth.

Pet Microchips Market Opportunity

Increasing Integration of Microchips with Advanced Technologies to fuel the Market

The integration of microchips with advanced technologies such as GPS tracking and health monitoring is poised to drive growth in the pet microchips market. GPS-enabled microchips provide real-time location tracking, improving pet security. Health monitoring capabilities track vital signs and activity, offering a more thorough approach to pet care. These innovations cater to the increasing consumer demand for advanced pet management solutions. As these technologies become more available and affordable, they are likely to boost adoption rates and expand the market.

• In November 2022, MSD Animal Health introduced the HomeAgain Thermochip, a microchip that combines identification with a temperature biosensor to monitor pets' subcutaneous temperature. Compliant with ISO standards, it offers proven accuracy and is the only chip with this dual function. The Thermochip is designed for the pet's lifetime and is launched with the free HomeAgain Pet Recovery Database.

Segmentation

Key Insights

The report covers the following key insights:

• Micro Macro Economic Indicators
• Drivers, Restraints, Trends, and Opportunities
• Business Strategies Adopted by Key Players
• Consolidated SWOT Analysis of Key Players

Analysis by Type

Based on type, the market is divided into standard microchips and advanced microchips.

The standard microchips segment holds the highest share in the market due to their long-standing use and cost-effectiveness. They provide reliable, basic identification for pets at a lower price point, making them the most widely adopted option among pet owners and veterinary clinics.

The advanced microchips segment is expected to grow at the highest CAGR over the forecast period due to their enhanced features, such as GPS tracking and health monitoring. These advanced functionalities address the increasing demand for comprehensive pet care solutions and provide added value that attracts more tech-savvy pet owners.

Analysis by Technology

Based on technology, the market is subdivided into RFID microchips and GPS-enabled microchips.

The RFID microchips segment holds the highest share of the market as they are the most established and widely used technology for basic pet identification. They are cost-effective, reliable, and have been the standard choice for ensuring that pets can be identified and reunited with their owners.

The GPS-enabled microchips segment is expected to grow at the highest CAGR over the forecast period due to their advanced capabilities, such as real-time location tracking and enhanced security features. These innovations cater to the increasing demand for comprehensive pet management solutions and provide added value that appeals to tech-savvy pet owners.

Analysis by End-user

Based on end-user, the market is fragmented into pet owners, veterinarians, and animal shelters/rescues.

The pet owners segment holds the highest market share as they are the primary purchasers of microchips for their pets' identification and safety. The widespread use of microchips for personal pet security drives high demand directly from pet owners, making them the largest segment in the market. The veterinarians segment is expected to grow at the highest CAGR over the forecast period as they are increasingly adopting advanced microchipping technologies and integrating them into their services. Their role in microchipping procedures and the growing trend of offering comprehensive pet care solutions drive the segment growth.

Regional Analysis

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Based on region, the market has been studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America holds the highest share of the market due to its high rates of pet ownership and well-established pet care practices. The region's advanced veterinary infrastructure and widespread adoption of microchipping for pet identification contribute significantly to its dominant market position.

The Asia Pacific market is expected to grow at the highest CAGR over the forecast period due to increasing pet ownership, rising disposable incomes, and growing awareness of pet safety. Rapid urbanization and improvements in veterinary services in the region further drive the demand for advanced pet identification solutions.

• Bengaluru plans to microchip 140,000 stray dogs, raising concerns among animal activists about the city's capacity and potential health effects on the dogs. Officials view the initiative as crucial for managing the city's annual 20,000 dog bite incidents.

Key Players Covered

The global pet microchips market is consolidated, with the presence of several big market players. The report includes the profiles of the following key players:

• EIDAP Inc. (Canada)
• Trovan Ltd. (U.K.)
• Merck & Co., Inc. (U.S.)
• AVID Plc (U.K.)
• Datamars Inc. (Switzerland)
• Microchip Identification Systems (U.S.)
• Identichip (U.K.)
• Whizzles (India)
• PAWsome (India)
• Moore Pet Supplies (U.S.)
• Peddymark Limited (U.K.)

Key Industry Developments

• In February 2024, Petnow Inc. showcased PetWayHome at MWC Barcelona, an advanced app utilizing AI to reunite lost pets. It featured biometrics for identifying pets by their noses and faces and included automated size measurement, breed classification, and zip code-based location notifications for more accurate and efficient scans.
• In January 2024, Identichip introduced a compact, silent microchip scanner aimed to reduce anxiety in pets during scanning. Ideal for noise-sensitive animals, including cats, this lightweight, ergonomic scanner is compatible with all ISO 15-digit (FDX-B) microchips and is easy to use.