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Podcasting Devices Market Size, Share, and COVID-19 Impact Analysis By Device Type (Computers, Mobile Phones, Headsets, Speakers, and Others), By Technology (Wired and Wireless), and By Distribution Channel (Online and Offline), and Regional Forecast, 2023-2030

Region : Global | Report ID: FBI107957 | Status : Ongoing



The growing popularity of listening to podcasts is mainly driving the worldwide consumer demand for the podcasting devices such as speakers, headsets, etc. In addition, the increasing number of internet users and their spending on sports and news-related podcasting services is expected to increase the revenues from such devices.

  • For instance, in June 2020, The Ringer, a Spotify-owned, U.S.-based sports podcasting giant, reported 42.7 million downloads of its ESPN games’ podcasts

  • According to the data presented by the World Bank Group, an international financial institution, globally, the number of internet users as a percentage of the total population increased from 49.9% in 2018 to 56.7% in 2019.

Students use educational podcasts to learn mathematical and scientific aspects at school. Therefore, growing awareness regarding the educational podcasting services among students and educational institutions is expected to fuel the product demand globally.

  • In May 2021, Coastline Community College, a U.S.-based educational institution, launched the podcast series 'Learning to Learn' for the student community. Students can listen to such a podcasting series via Apple's Podcast Directory and Spotify platforms.

Furthermore, increasing business corporations' necessity to prepare podcasts as a part of their promotional campaigns is expected to increase demand among global business corporations for podcasting devices. Also, an increasing number of podcast content creators is likely to increase the consumers' accessibility to the podcasts on different themes such as history, sports, science, and others, driving the podcasting devices' demand globally.

  • For instance, a Swedish audio streaming and media services company, Spotify, offers podcasters-created shows of 100,000 different episodes with 50,000 hours of audio content.

Impact of COVID-19 on Podcasting Devices Market

During the COVID-19-related lockdown restrictions, consumers preferred listening to podcasts to occupy their minds with music streaming and podcasting services. This aspect has increased the demand for podcasting services and devices demand amid the COVID-19 pandemic globally. In addition, during the period, growing consumer reliance on internet technologies and services for communication & work has accelerated the key players podcasting services and devices revenues and supported the market growth.

  • According to the data presented by International Data Corporation (IDC), globally, augmented and virtual reality technology-based headset shipments reached 11.2 million units with total revenue growth of 92.1% in 2021 over the previous year.

Nowadays, health associations continually use podcasting devices to spread health awareness-related campaigns and prevent the transmission of viral diseases through their podcasting news. This factor is positively impacting the global market growth.

  • For instance, in Nov 2020, the American Health Association (AHA) released a podcast on preventing flu and chronic conditions during the pandemic.

However, the closure of electronic stores and consumer electronic industry-related supply chain disruption during the COVID-19 outbreak has posed challenges to the market growth.

Key Insights

The report will cover the following key insights:

  • Global Podcasting Services Industry Overview – Podcasting Devices Market.

  • Global Streaming Services Industry Overview – Podcasting Devices Market.

  • Supply Chain and Regulatory Analysis.

  • Recent industry developments – Merger & Acquisition, Partnership, Expansion, and Product Innovation.

  • Impact of COVID-19 on podcasting devices market.

Analysis by Device Type

Consumers mainly use computers as a podcasting source for effectively connecting multiple inputs functions of listening, podcasting, mixing, and gaming simultaneously. This aspect results in the computers segment holding considerable product revenues. In addition, school students' flexibility in listening to education-related podcasts on laptop devices further results in considerable demand for such products globally.

Analysis By Technology

Syncing multiple inputs through Bluetooth makes wireless devices convenient for users. This factor results in the wireless segment exhibiting considerable product demand. Wireless podcasting devices, such as Google Home and Amazon Echo smart speakers, are gaining popularity among youngsters as they can connect devices with Amazon Music, Apple Music, and TuneIn podcasting services. This factor will accelerate the wireless segmental revenues. Furthermore, rising consumer demand for portable podcasting devices is likely to support the wireless segmental growth. 

Analysis By Distribution Channel

Users can better do testing of podcasting devices such as headsets and microphones while shopping from specialty electronic stores. This factor results in the offline segment generating considerable product revenues. In addition, salespersons' assistance in the product demonstration activities and flexible return policies at specialty stores further supports offline segmental growth.

Regional Analysis

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The North American region is expected to hold a leading share of the global podcasting devices market due to the significant Canadian and U.S. spending on podcasting services, resulting in the considerable demand for podcasting devices in the region.

  • According to the data presented by The Interactive Advertising Bureau, an American advertising business organization, U.S. podcast advertising revenues reached USD 1.4 billion in 2021, 72% up over the previous year.

Furthermore,  consistent Apple Inc., Pandora Media LLC, Audacy Inc., and other key players' focus on implementing investment and acquisition strategies for their business expansion in the Northern American region is likely to accelerate the region’s market growth.

  • For instance, in 2021, Apple Inc., a podcasting services leader, acquired Scout FM, a popular podcasting application, to increase its podcast users in North America.

Key Players Covered

The report will include key players such as Apple Inc., Dell Inc., Acer Inc., ASUSTeK Computer Inc.,  Amazon.com, Samsung Electronics Co. Ltd., Xiaomi Corporation, Portronics, Harman International Industries Inc., Haier Smart Home Co. Ltd., and others.


By Device Type

By Technology

By Distribution Channel

By Geography

  • Computers

  • Mobile Phones

  • Headsets

  • Speakers

  • Others


  • Wired

  • Wireless

  • Online

  • Offline

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., and the Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (UAE, South Africa, and Rest of the Middle East & Africa)


Key Industry Developments

  • June 2020: Pandora Media, Inc. collaborated with FOX News Network, LLC, a U.S.-based audio streaming service provider, to utilize the partner's podcast content.

  • November 2020: Spotify AB acquired Megaphone LLC, a US-based podcast publishing and advertising company, to expand Spotify's podcast services offerings to the user.

  • Ongoing
  • 2022
  • 2019-2021


  • $4850

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