"Market Intelligence that Adds Flavour to Your Success"

Poke Food Market Size, Share & Industry Analysis, By Type (Tuna, Salmon, Octopus, Shellfish, Others), By End-Use Application (Commercial, Household) And Regional Forecast 2023-2030

Region : Global | Report ID: FBI104372 | Status : Ongoing

 

KEY MARKET INSIGHTS

Poke food or Niʻihau, is a traditional Hawaiian dish that utilizes diced raw fish, either consumed as an appetizer or in the main course. Traditionally poke is made using tuna fish varieties which can also be substituted with shellfish or octopus. The poke food is rich in omega-3 fatty acids and protein; this benefit will fuel its demand among the health conscious consumers. Additionally, the growing trend of customizing quick and healthy fusion-flavoured food would further drive its market growth.


The rising trend of creating innovative poke bowl using unique flavours and ingredients is one of the factors that is driving its market growth. Various fast food chains and restaurants are utilizing lobster and caviars instead of raw fish. For instance, In January 2018, Hippy Fish Poke, London introduced antioxidant-rich, organic poached chicken poke served with detoxifying black rice. Thus, these innovations would withdraw consumers’ attention and therefore aid in its growth.


The increasing demand for grab-and-go food owing to the fast-paced lifestyle of the consumers has primarily driven the poke food market growth. The consumers are always looking for healthy and convenient foods that they can feel good about eating. Along with this, the poke food is minimally processed which makes it a healthy snack alternative to fast foods, this has contributed in fuelling its market growth.


The rising popularity of poke bowl has led to its robust demand; which in turn is putting a strain on the declining global fish stocks, especially tuna. Thus, the decline in fish stock would impact the availability of raw fish thereby leading to hike in its price. Thus, the high demand and less supply would increase the poke bowl price and this will further hamper the growth of poke food market.


Key Market Driver -

Rising Demand for Grab-and-Go Foods

Key Market Restraint -

High Price of the Poke Bowl


Key Players Covered:


The key companies operating in the global poke food market are, Western United Fish, Aloha Poke, Sweet fin Poke, Pokeworks, AnnaSea Foods Group, Island Poke, THE POKE COMPANY, FRESHFIN POKÉ, Ahi Pokéand ISLAND FIN POKE, Co.


The global poke food market is segmented by type, and end-use application. The tuna type segment is accounted for holding the major market share as it is the traditional variant of raw fish incorporated in the poke. Along with this, the high nutritional content in tuna makes the poke a healthy dish.


The commercial end-use application is holding the major share in the market owing to the rising dining out trend. Moreover, the ready-to-eat poke saves the cooking time and has led to the consumers increased reliability on the commercial sector.


Regional Analysis:


North America is expected to witness a robust growth in the market as the consumers are increasingly demanding for innovative and healthy food. The ease of convenience offered by the poke bowl and significant rise in the number of restaurants serving poke has driven its regional market.


Europe is anticipated to observe a significant growth due to the rising demand of consumers for convenience food products. Further, according to Eurostat the employment rate in Europe increased by 6.3% in 2019, which has led to rise in the working population. The employment rate also depicts that the large number of people are involved in working and thus, less time spent on cooking. All these factors drive the growth of European poke food market.


Asia Pacific is expected to exhibit significant growth in the market due to the rise in acceptance of cross-culture food trend. Along with this, the increase in popularity and consumption of seafood due to its health benefits has boosted its regional market growth.


To gain extensive insights into the market, Request for Customization


Segmentation






















 ATTRIBUTE


  DETAILS

By Type




  • Tuna

  • Salmon

  • Octopus

  • Shellfish

  • Others



By End-Use Application




  • Commercial

  • Household



By Geography




  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)



Key Industry Developments



  • In January 2020, Pert a Manger, an international sandwich shop chain launched two vegan Poké Bowls that offer an alternative to salad. The sashimi-style poke is replaced by watermelon instead of tuna. This launch is expected to offer an opportunity for serving the consumers better.

  • In June 2019, Island Poke, a Hawaiian Poke Bowl Restaurant, launched its own veggie version of the Ahi Poké bowl by using plant-based sashimi ingredient that mimic with the flavour of the original fish dish. 


  • Ongoing
  • 2021
  • 2018-2020

    CHOOSE LICENSE TYPE

  • $4850
    $5850
    $7850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients

Samyang
Ferrero
Health Canada
BCG
Nissin

Client Testimonials

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X