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Polyester synthetic paper is a matte plastic paper, which is produced from a mixture of polyethylene and polypropylene. It is either produced by clay-filled which is made from calendar extrusion into a single-layered substrate or by die extrusion using a clay-coated finish. Additionally, the polyester synthetic paper has more rigidity than polyblend and teslin, it also provides consistent surface finish, high flexing, and tear strength. It offers durability and provides resistance to heat, moisture, chemical, and water. These properties increase their demand in various applications which include ID cards, maps, plant tags, medical charts, menus, and book covers.
Rapidly growing food & beverage industry has led to increasing the demand for restaurants, which further raises the need for menu cards in the restaurants. The menu cards are mainly made of polyester synthetic paper, owing to their beneficial properties. The polyester synthetic paper offers rigidity, tear strength, minimal waste, heat & water resistance, and fast-drying. Furthermore, it also provides bright colors and superior image sharpness, which makes menu cards more impressive and provide luxury look & feel. Hence, rising demand for menu cards in the restaurants will surge the demand for polyester synthetic paper, which will fuel the market expansion during the forecast timeline.
However, owing to the beneficial properties of polyester synthetic paper, it became costlier when compared with wood-based paper and laminated paper. Thereby, reduces the adoption of polyester synthetic paper and anticipated to hamper the market growth.
Key Market Driver -
Rising demand for polyester synthetic paper in the menu cards to drive the market growth
Key Market Restraint -
High cost of the polyester synthetic paper to restrict the market growth
Based on type, the polyester synthetic paper market is segmented into acid coated synthetic paper and uncoated synthetic paper. Based on application, the market is segmented into ID cards, maps, plant tags, medical charts, menu cards, book covers, and others. From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
The key players in the polyester synthetic paper market includes Veritiv Corporation., Fusion Digital Paper, Mohawk Fine Papers Inc., Duroflex Specialty Papers Inc, Nekoosa, Marketing and Technical Materials Inc, Agfa-Gevaert Group, Kaveri Metallising & Coating Ind. Private Limited, MyBinding, Qwik Media, DEFY PAPER, Nekoosa Coated Products, and Xerox Corporation.
The high demand for polyester synthetic paper can be seen in the Asia Pacific and anticipated to witness sustainable growth during the forecast period. The rapidly growing restaurants have surged the demand for menu cards, which further fuel the need for polyester synthetic paper. The growth in Europe is attributed to the rising product in the ID cards, which is mainly used in the education sector and private firms. The rising demand for polyester synthetic paper in the medical charts will fuel the market in North America. The Middle East & Africa is anticipated to witness significant growth, owing to the increasing adoption of the product in the book covers and plant tags.
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