"Market Intelligence that Adds Flavour to Your Success"

Polyol Sweeteners Market Size, Share & Industry Analysis, By Product Type (Mannitol, Sorbitol, Erythritol, Isomalt, Lactitol, Maltitol, Xylitol, Hydrogenated Starch Hydrolysates), By Application (Beverages, Ready-to-prepare Drink Mixtures, Functional Foods, Bakery Products, Confectionery, Dairy Products, Foodservice, Other Non-food Applications) And Regional Forecast, 2024-2032

Region :Global | Report ID: FBI104373 | Status : Ongoing



The global polyol sweeteners market is witnessing robust growth due to the rising demand for healthy sugar substitutes. The regular table sugar, sucrose is high in calorie content which is perceived to contribute to lifestyle disorders such as diabetes, obesity, cardiovascular diseases, and tooth decay. Polyols are carbohydrates, making them sugar-free sweeteners. Eight polyols are used as sugar substitutes. These are widely used in baked goods, carbonated beverages, powdered drink mixtures, jams, jellies, and dairy products. They are also used for frozen desserts, fruit juices, chewing gums, and gelatines.

According to the American Heart Association, sugary drinks are the largest source of added sugars consumed by people. The rising demand for sugar-free beverages among consumers drives the growth of the polyol sweeteners market. Consumers nowadays look for indulgent products that are also healthy. Polyols provide significantly fewer calories per gram as compared to table sugar. Polyols can also be utilized as bulking agents and to improve the texture of food and beverages.

The commonly used sweeteners such as sucrose and glucose are known to contain high calories which contribute to health conditions such as diabetes and obesity. The rising awareness regarding the adverse health effects of consuming high-calorie sugars fuels the demand for low-calorie and zero-calorie sugar replacers. The increasing demand for low-calorie beverages, mainly soft drinks, energy drinks, and sugar-free foods primarily propels the growth of the polyol sweeteners market. The growing popularity of healthy sweets and sugar-free snacks among consumers supports market growth.

Up Arrow

Key Market Driver -

Growing Demand for Reduced-calorie Food & Beverages

Down Arrow

Key Market Restraint -

Rising Awareness of Natural Sweeteners

The shift in consumer preference towards products with clean labels such as natural, fresh, sustainable, and non-GMO is driving the demand for natural sugar substitutes. Natural sugar substitutes are considered as a safe and healthy food additive as they are derived from plants. The rising popularity of natural sweeteners such as stevia as an alternative to sugar is expected to act as a key restraint for the global polyol sweeteners market.

Key Players Covered:

The Archer Daniels Midland Company, Ingredion, Inc., Cargill, Inc., Nutra Food Ingredients, DuPont de Nemours, Inc., Roquette Frères S.A., Tereos Starch & Sweeteners Europe, Südzucker AG, Gulshan Polyols Ltd., Jungbunzlauer Suisse AG, and Sweeteners Plus Inc. are the key players operating in the global polyol sweeteners market.

Mannitol is expected to witness substantial sales performance owing to its extensive utilization in assorted sugar-free food & beverages. Mannitol is around 50% as sweet as sucrose. It is also widely used in pharmaceutical preparations. Sorbitol is also projected to exhibit strong growth owing to its effectiveness against tooth decay. It is widely utilized in toothpaste.

The beverage sector is expected to witness promising growth owing to the wide utilization of sugar replacers in a plethora of beverages. The manufacturers are developing functional beverages containing polyol sugar substitutes to meet the growing demand for zero-calorie products. For example, in June 2020, an Australian manufacturer, Bickford’s launched a cordial made from a mix of sweetener stevia and erythritol to meet the growing demand for better-for-you beverages.  

Regional Analysis:

North America is expected to witness substantial growth on account of the growing popularity of clean-label products. The rising trend of consuming sugar-free food and beverages is fuelling the growth of the polyol sweeteners market in the region. New product launches such as sugar-free energy drinks, soda, and soft drinks containing these sweeteners by beverage giants are expected to contribute to the growth of the market in the region.

Europe is expected to witness strong growth of the polyol sweeteners market in foreseeable years owing to the increasing use of sugar-free products. Public health group initiatives are pushing laws and regulations to reduce the ready availability of foods high in added sugars are primarily driving the growth of the market in the region. For example, in March 2017, Public Health England (PHE) published the technical guidelines to reduce the amount of sugar consumption among children to fight childhood obesity.

Asia Pacific is expected to exhibit promising growth owing to the rising awareness of the negative health effects of excessive consumption of sugar among consumers. The penetration of sugar substitutes in the food and beverage industry fuels market growth. Governments of various countries in the region are imposing sugar taxes on sugar-containing products to tackle lifestyle conditions such as obesity and diabetes, which is expected to fuel the market growth in the region. For example, in July 2019, Malaysia announced a sugar tax on sugar beverages such as soda & soft drinks.  

To gain extensive insights into the market, Request for Customization




By Product Type

  • Mannitol

  • Sorbitol

  • Erythritol

  • Isomalt

  • Lactitol

  • Maltitol

  • Xylitol

  • Hydrogenated Starch Hydrolysates

By Application

  • Beverages

  • Ready-to-prepare Drink Mixtures

  • Functional Foods

  • Bakery Products

  • Confectionery

  • Dairy Products

  • Foodservice

  • Other Non-food Applications

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments

  • In May 2020, Ingredion, Inc. EMEA launched a polyol sweetener ERYSTA Erythritol to fulfil the growing demand for ‘no added sugar’ and ‘calorie-reduced’ label claims among consumers.

  • In October 2019, Portland-based Icon Foods introduced a new sweetener, IconiSweet, a combination of allulose, erythritol, stevia and monk fruit. The new product has various technological advantages over traditional single sweetener products. 

  • Ongoing
  • 2023
  • 2019-2022

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients

Pont Europe
Health Canada

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.