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Pore strips are adhesive-coated material strips used to pull out open blackheads (comedones). Blackheads form when oil and dirt in the pores of the skin are exposed to air or heat and oxidize, giving the skin a darkened appearance. Pore strips are typically used to unclog dead skin pores and improve skin texture. By keeping pores free of plugs, their chances being inflamed and turning into active acne are halved. Pore strips effectively remove dirt, debris, and oil from pores, notably blackheads, and give the appearance of smooth skin. However, pore strips do not reduce the size of pores or prevent the formation of blackheads.
Pore strips contain ingredients such as salicylic acid that help with blemishes and blackheads. These strips get immersed in sebaceous filaments & blackheads inside the pores and pull them out, along with the top layers of dead keratin cells known as corneocytes, thereby positively influencing consumers’ purchase decisions. Few alternatives, such as scrubs and masks do not effectively repair the visible pores on the nose, which can clog more easily. Furthermore, they necessitate a longer process than pore strips before achieving the desired result. These factors are expected to drive the demand for pore strips in the coming years.
With rapidly changing consumer purchase behavior amid the covid-19 pandemic, the beauty & cosmetic industry has witnessed significant sales growth employing the e-commerce approach and leveraging social media channels to attract more customers. The ongoing covid-19 pandemic has increased the use of social media as consumers spend more time online maintaining connectivity due to social distancing. With this increasing internet penetration, there has been an increase in the number of online retailers offering beauty & skincare products worldwide. Such factors strengthen the growth of various online cosmetic platforms such as Nykaa, Purple, and Sephora, utilizing the increasing e-commerce growth and competing for a noticeable portion of the online cosmetic industry.
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Charcoal-based strips are popular among consumers owing to their antifungal and antibacterial properties. These product characteristics help remove bacteria from the pores and alleviate skin problems such as psoriasis and eczema. Charcoal-based pore strips deeply cleanse the pores and remove oil and dirt from the skin, thereby preventing blackheads. Furthermore, charcoal is highly absorbent and capable of trapping chemicals and toxins to detoxify the skin by extracting all impurities. In addition, it also tightens pores and prevents the formation of both blackheads and whiteheads.
The home segment holds the largest market share in the global pore strips market. Blackheads cause impurities within pores that make it difficult to remove as many individuals do not visit salons regularly. In this respect, the use of pore strips helps consumers to save time and are easy to use. Moreover, consumers usually purchase skin care products in bulk to use at home, given their convenience and amid busy work schedules.
Asia-Pacific holds the largest market share owing to the dominance of major beauty product suppliers in China, Japan, and South Korea. Rising awareness towards personal health & hygiene in Asian countries is boosting the demand for skin care products including pore strips. Furthermore, growing social media usage and societal emphasis on physical appearance is contributing significantly to market growth. Additionally, the rising number of working women in this region is expected to fuel product demand and support market growth in the coming years.
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Consumer buying behavior is significantly influenced by factors such as the adoption of new marketing strategies, including brand promotion on social media platforms and major industry participants' premiumization of the products. Moreover, manufacturers promote their products on various platforms, including salons, to build consumer interest and increase sales.
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