Potato Protein Market Size, Share & Industry Analysis, By Type (Potato Protein Concentrate, Potato Protein Isolate), By Application (Food and Beverage [Meat Products, Dairy, Confectionery ,Processed Foods, Beverages, Sports Nutrition] Feed) And Regional Forecast, 2024-2032

Potato protein are primarily formulated to be utilized in food and beverage products as an alternative to animal protein. The popularity of potato protein is surging due to its nutritional properties as well as its diverse functionality. It improves digestive health, lower blood sugar levels, and may enhance muscle strength. The product is widely used in dairy products, infant formula, dietary supplements, energy drinks, and others. The rising consumption of plant-based diets is the main factor fuelling its market growth. The increasing sustainability and animal welfare concerns are also the factors which has led to the shift towards plant-based proteins. Further, animal-based protein requires more resources compared to plant-based proteins. According to a research article published in National Academy of Sciences of the United States of America, 2018 plant-based replacement diets can produce two-fold more nutritionally similar food per cropland than animal protein such as beef and poultry.

The food manufacturers are constantly striving towards producing innovative products using innovative techniques is anticipated to fuel the market demand. For instance, in October 2018, Novasep has partnered with Solanic BV, an Avebe Group Company to industrialize the purification process to produce high-quality potato protein for the food sector.

The factors propelling the global potato protein market are the increasing demand for plant-based proteins in food and beverage products. The consumer evolving preferences towards plant-based products as they are perceived to be safer and healthier has nudged the processed food producers to come up with potato protein-based products. Further, the nutritional value of potato, along with its naturally allergen-free nature has witnessed its increased utility by the food and beverage industry, which aids in the market growth.

Key Market Driver -

Increasing Demand for Plant-based Proteins

Key Market Restraint -

Taste Compliance and Palatability Challenges

The sensory and taste compliance parameters challenges of potato protein acts as a restraining factor in the market growth. The high production and extraction cost of potato protein as various ingredients and technologies such as microencapsulation is utilized to mask the taste, add flavor, and make it palatable, which increases the overall price of the products. This factor is also likely to hamper market growth.

Key Players Covered:

The key companies operating in the global potato protein market are, Roquette Frères, Coöperatie AVEBE U.A., Aminola B.V., AGRANA Beteiligungs-AG, Food Innovation Online Corp., KMC Ingredients, PEPEES S.A., Emsland-Stärke Limited, AKV Langholt AmbA, and PPZ Niechlow.

Potato protein isolate segment is likely to account for the major share in the market due to it wide utilization in food products as it enhances the nutritional attributes of the food. It acts as a gluten-free ingredient in various processed foods and has nearly 90-95% amino acid concentrations, along with its bioavailability, and high solubility.

The feed segment is anticipated to hold a higher share in the market due to its wide-scale application in high-grade animal feed for young animals, calves, and pet food. It improves the feed quality and has a balanced amino acid profile and high digestibility.

Regional Analysis:

Asia Pacific is anticipated to witness fastest growth in the market due to the abundant raw material availability in the region. According to the U.S. Department of Agriculture, China and India was the major producer of potatoes in the world, in 2017. Further, the rising awareness about plant-based proteins, adoption of westernized trends, food supplements requirements, and rapidly expanding food and beverage industry is expected to fuel the regional market growth.

Europe is projected to foresee robust growth in the market due to the presence of potato protein manufacturers such as Coöperatie AVEBE U.A. and Roquette Frères. The wide utilization of potato protein in vegan products as meat substitutes and in protein beverages is likely to propel the regional market.

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Segmentation

Key Industry Developments

• In November 2019, Danish ingredient producer KMC Ingredients launched Protafy 130 potato protein concentrate for utilization in fortification of vegan and non-vegan food products, in Europe due to the growing response for plant-based proteins.


• In November 2016, Coöperatie AVEBE U.A., launched a potato protein isolate, Solanic®100, in Europe with excellent amino acid profile that can be utilized in snacks, breakfast cereals, and baked goods.