Dietary Supplements Market to Grow at a CAGR of 9.11% During the Forecast Period; Growing Trend of Personalized Supplements to Propel Market Expansion

The dietary supplements market size was valued at USD 100.92 billion in 2025. The market is projected to grow from USD 109.20 billion in 2026 to USD 219.33 billion by 2034, exhibiting a CAGR of 9.11% during the forecast period.

Fortune Business Insights™ presents this information in its report titled, “Dietary Supplements Market Size, Share & Industry Analysis, By Type (Vitamins, Minerals, Enzymes, Fatty Acids, Proteins, Polyphenols and Bioactive Compounds { Resveratrol, NMN and Others} and Others), By Form (Tablets, Capsules, Liquids and Powders), By Application (Energy & Weight Management, Bone & Joint Health, General Health, Immunity, Brain & Mental Health, Skin/Hair/Nails, Cardiac Health, Healthy Aging and Others), By End-User (Children, Adults, Pregnant Women and Geriatric), By Distribution Channel (Supermarkets/ Hypermarkets, Pharmacies, Online and Others), 2026-2034”. 

Dietary supplements are referred to the products that comprise at least one dietary ingredient which could be consumed orally. The market for these products is growing due to increasing awareness about sport-based and athletic performance enhancement supplements. Additionally, surging consumer demand for addressing daily needs of micronutrients, enhanced spending on consumer health products and improving gut health also boosts the global market growth.

Introduction of New Production Facility by Pharmavite, LLC Leads to its Enhanced Market Reach

In May 2025, Otsuka Pharmaceutical Co., Ltd.’s Pharmavite, LLC opened a new production facility named “Pharmavite New Albany”. This is dedicated to gummy supplement manufacturing in the U.S. market. This new facility also has a "Gummies Innovation Center of Excellence" for investigating and developing new gummy products in the market.

Growing Focus on Preventive Healthcare Measures to Augment Market Growth

As the occurrence of age and lifestyle related diseases increases, consumers are becoming conscious about preventive healthcare measures. This has led to an increasing inclination toward health benefiting products including food additives, thus resulting in dietary supplements market growth. Additionally, constant innovation by key players is also augmenting the market growth. For instance, in July 2025, Vegamour, a leading supplement manufacturer launched GRO+ supplements, designed to reduce hair shedding and augment healthy hair growth. The plant-based supplements are made of botanical DHT blocker capsules and nutrient rich vitamin soft gel.  

Conversely, the substantial cost of supplements is hindering market growth.

Top Players Emphasize on New Launches to Strengthen Their Market Presence

The global market is characterized by different players. Key producers focus on strategies such as new launches, adoption of innovative technologies, acquisition and mergers and others that aid to increase their overall market share.

Notable Industry Development

• April 2025: Nutraceutical’s Focus Vitamins introduced a daily eye health supplement named “Focus Lutein” that aids long-term vision and guards against age-related changes. This is made of carotenoids such as lutein, zeaxanthin and mesozeaxanthin.

List of the Companies Profiled in the Report

• Amway Corp (U.S.)
• Abbott (U.S.)
• Nestle S.A. (Switzerland)
• Herbalife Nutrition Ltd. (U.S.)
• Archer Daniels Midland Company (U.S.)
• Glanbia Nutritionals (U.S.)
• Otsuka Holdings Co. Ltd. (Japan)
• Arkopharma (France)
• Pfizer Inc. (U.S.)
• GlaxoSmithKline plc (U.K.)

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/dietary-supplements-market-102082

Further Report Findings

• Asia Pacific held the highest dietary supplements market share, due to the increasing number of people suffering from nutritional deficiencies across the region.
• Market growth in Europe is driven by growing investment of consumers on dietary supplements and high levels of disposable income across the region.
• Market expansion in North America is propelled by a strong GDP growth, higher disposable income, and growing investment in preventative health care products by key players across the region.
• In terms of type, the vitamins segment led the market due to deficiency of key vitamins including Vitamin A, B, C, and E across different developed and developing countries.

Table of Segmentation