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Dietary Supplements Market to Exhibit a CAGR of 6.34% till 2026; Launch of Nutrilite Cal Mag D Plus by Amway India to Profilerate Sales

February 06, 2020 | Food & Beverages

The global dietary supplements market size is expected to reach USD 74.14 billion by 2026. The growing emphasis of consumers on the daily requirements of micronutrients will be a crucial factor in boosting the dietary supplements market share. In addition, the high spending on beauty and wellness by consumers to augment healthy growth of the market in the forthcoming years, titled “Dietary Supplements Market Size, Share & Industry Analysis, By Form (Tablets, Capsules, Liquids, and Powders), Type (Vitamins, Minerals, Enzymes, Fatty Acids, Proteins, and Others), and Regional Forecasts, 2019 – 2026” the market size stood at USD 45.75 billion in 2018 and is predicted to exhibit a CAGR of 6.34% between 2019 to 2026.

Launch of Nutrilite Cal Mag D Plus by Amway India to Spur Growth Opportunities

Amway India, the biggest FMCG direct selling company, announced the launch of the enhanced version of the calcium supplement Nutrilite Cal Mag D Plus. The innovative calcium supplement provides essential nutrition to support and maintain healthy bones when taken as part of a well-balanced diet. The supplement also includes a rich algal source along with calcium carbonate along with a high amount of vitamin D that promotes calcium absorption. Moreover, the calcium from the Nutrilite Cal Mag D Plus also consists of nutrients such as magnesium, manganese, and zinc making it more effective for stronger bone growth. The launch of the new enhanced supplement Nutrilite Cal Mag D Plus will augur well for the market and, therefore, aid the dietary supplements market revenue. Furthermore, a series of market interventions by companies, including social media campaigns and digital activations to educate consumers about the benefits and requirements for essential nutrients for the body will positively impact the dietary supplements market trends.

To get a detailed report summary and research scope of this market, click here:


Enabling Regulatory Policies for Safe Production to Yield Profitable Market Results

The rising initiatives for high-quality and safe supplements by regulatory authorities to fuel demand for dietary supplements among consumers in the forthcoming years, states the lead analysts at Fortune Business Insights. The surge in the use of clean-labeled, safe, and organic ingredients in the production of dietary supplements by key players will spur demand and subsequently aid the dietary supplements market growth. Furthermore, the rising inclination towards fortified supplements and bodybuilding will speed up the dietary supplements market demand in the foreseeable future. Additionally, the Athletes and sportsperson's influence on consumers for body and performance enhancement supplements will  further create sales opportunities for the dietary supplements market size.

Concentration on Product Innovation to Stimulate Competition Among Key Players

The increasing focus of leading players such as Amway Corp, Herbalife Nutrition, Abbott, Arkopharma, Glanbia, and others towards product innovation will bode well for the market. Moreover, the implementation of effective sales policies and marketing strategies by prominent companies will facilitate the dietary supplements market. Furthermore, the collaboration between market players to launch nutritional supplements will enable the healthy growth of the market. In addition, the development of various apps to provide personalized nutrition recommendations by companies is predicted to fuel demand for dietary supplements.

List of the Key Companies Operating in the Global Dietary Supplements Market;

  • Amway Corp

  • Abbott

  • Nestle S.A.

  • Herbalife Nutrition Ltd.

  • Archer Daniels Midland Company

  • Glanbia Nutritionals

  • Otsuka Holdings Co. Ltd.

  • Arkopharma

  • Pfizer Inc.

  • GlaxoSmithKline plc

Further Report Findings:

  • Regional Analysis: North America generated a revenue of USD 11.95 billion in 2019 and is expected to rise radically during the forecast period. The increasing prevalence of various diseases such as obesity, diabetes, and others will bolster growth in the region. The growing geriatric population will also influence growth in Asia Pacific.

  • Leading Segment: Vitamin dietary supplements accounted for a share of 37.25% in 2018 and is likely to remain dominant during the forecast period. The growth of the segment is attributable to the deficiency of vital vitamins such as Vitamin A, B, C, and E among the population.

  • Regulatory Policy: In July 2019, the FDA issued final guidance on what constitutes a "serving size" of food for the purposes of compliance with the agency's revised Nutrition Facts labels. Furthemore, on January 10, 2020, FDA announced that it intends to propose glucomannan be as a classified substance that meets the agency's definition of dietary fiber because it has been shown to help reduce blood cholesterol. 

The Dietary Supplements Market is Segmented into:



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Million)


By Form

  • Tablets

  • Capsules

  • Liquids

  • Powders

By Type

  • Vitamins

  • Minerals

  • Enzymes

  • Fatty Acids

  • Proteins

  • Others

By Region

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, U.K., Spain, Italy, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of the MEA)

Dietary Supplements Market
  • PDF
  • 2018
  • 2015-2017
  • 130


  • 4850

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