Event Management Software Market to Reach $16.11 Billion by 2026; Rising Usage of Social Media Platforms to Augment Growth

The global event management software (EMS) market size is projected to reach USD 16.11 billion by 2026. It is likely to gain momentum from the rising usage of social media marketing and advertising. These platforms help event planners in tracking their website traffic and shaping the reputation of the company accordingly. Fortune Business Insights™ provided this information in a recent report, titled, “Event Management Software Market Size, Share & Industry Analysis, By Component (Software, Services), By Deployment (Cloud, On-Premises), By Enterprise Size (SMEs, Large Enterprises), By End-User (Government, Corporate, Event Planners, Education, and Others), and Regional Forecast, 2019-2026.” The report further mentions that the market stood at USD 6.63 billion in 2018. However, it is set to exhibit CAGR of 11.8% during the forecast period between 2019 to 2026.

Aventri Teams Up with Meetingmax to Offer Housing & Registration Management Solution

In September 2019, Aventri, a cloud-based event management software company headquartered in the U.S., partnered up with Meetingmax, a provider of innovative software solutions based in Canada. This strategic collaboration would aid both companies in delivering fully integrated housing and registration solution to the event planners. This novel platform integration connects Aventri event registration systems and Meetingmax room block management to upsurge attendee satisfaction, drive registration, and streamline planning.

Furthermore, it offers a refined consumer experience, enabling attendees to register themselves and book accommodations in a hassle-free manner without having to provide their personal information multiple times. Event planners will also be able to check real-time reports. They can thereby, provide a more personalized and enjoyable attendee experience.

To get a detailed report summary and research scope of this market, click here:

https://www.fortunebusinessinsights.com/event-management-software-market-102611

Increasing Integration of Software & Business Tools to Favor Growth

As the event industry is persistently flourishing, event planners are increasing their focus on making decisions by evaluating the data of the past events to accelerate the growth of a company. They are therefore, trying to integrate Event Management Software solutions with a wide range of business tools, such as sales and marketing software, collaboration tools, and customer relationship management (CRM). These would support them in leveraging the existing customer database and in generating new sales leads.

Apart from these, integration of several technologies is helping organizers in providing an exceptional event experience. The usage of location data is also giving event planners access to a consumer’s smartphone or tablet. It is, in turn, aiding them in implementing the right digital marketing strategy. However, development of EMS requires high initial cost. It may obstruct the event management software market growth in the coming years.

Key Players Focus on Acquisition to Broaden Geographic Presence

Companies operating in the market are of various sizes. The eminent ones are acquiring the local players to extend their product offerings and geographical presence. Also, some of them are teaming up with the other small scale enterprises to strengthen their positions.

Fortune Business Insights™ lists out all the organizations present in the event management software market. They are as follows:

• Regpacks


• Arlo


• EventMobi


• Active Network, LLC


• Bizzabo


• Aventri, Inc.


• Certain Inc.


• Ungerboeck


• EventGeek


• Zerista


• Event Espresso


• Grenadine Technologies Inc.


• EMS Software, LLC.


• Other key market players

Notable Industry Development-

• October 2018: Aventri declared the successful acquisition of ITN International, Inc., a reputed provider of mobile and cloud-based technology headquartered in Bethesda. This new deal would aid the former in expanding its service and technology offerings. It would be capable of providing mission-critical technology solutions to its existing consumer base for executing profitable and exceptional events across the world.

Further Report Findings-

• North America held USD 2.32 billion in terms of event management software market revenue in 2018. This growth is attributable to the ongoing investments by vendors in developing advanced technologies.


• Asia Pacific is set to grow significantly backed by rising usage of smartphones.


• Based on end user, the government segment generated 12.6% EMS market share in 2018.


• Active Network, LLC is one of the dominant companies in the market owing to its possession of software as a service (SaaS)-based EMS solutions.

The Event Management Software market can be segmented in the following manner: