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Functional Foods and Beverages Market Size to Worth 412.22 Million by 2026; Increasing Preference for Fortified Cereals to Boost Market Prospects

April 01, 2020 | Food & Beverages

The global functional foods and beverages market size is set to reach USD 412.22 million by 2026 owing to rising prevalence of lifestyle-induced health disorders across the globe. Fortune Business Insights™ shares this analysis in its recent report, titled “Functional Foods and Beverages Market Size, Share & Industry Analysis, By Type (Cereals & Grains, Fats & Oils, Dairy Products, Bakery Products, and Other Functional/Fortified Foods) Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, and Others), and Regional Forecast, 2019 – 2026”. As per the report, the market value stood at USD 216.25 million in 2018 and is projected to register a CAGR of 8.49% from 2019 to 2026.

Asmara Launches Unique ‘Synbiotic’ Functional Powders 

In February 2020, the Singapore-based functional beverages specialist Asmara announced the launch of six functional powder products featuring a combination or symbiosis of prebiotics and probiotics. Boasting of excellent versatility, the powders will be functional in the areas of antioxidants, energy and vitality, immunity, and stress and recognition. More importantly, these products can be used in a wide array of food and beverage preparations, including pastas, soups, and other drinks. Living up to its reputation of bringing together medicinal practices of different cultures, the new powders contain Red Korea ginseng, Peruvian ginseng, American ginseng, and Indian ginseng. Such healthy blend of creativity, functionality, and nutrition by companies is fast-emerging as one of the leading functional foods and beverages market trends.

To get a detailed report summary and research scope of this market, click here:


Adoption of Modern Processing Techniques to Fuel the Market

Developing fortified food and beverages requires a healthy dose of ingenuity and utilizing modern technology to suit one’s needs. This approach is being increasingly adopted by players in this market as they seek to advance processing technologies to bring out innovative functional foods products for consumers. For example, vacuum impregnation technique, which involves osmotic treatment of food, is becoming a popular choice among food processing companies. Similarly, enzyme technology is deployed for producing specific fatty acids to antioxidant and flavoring esters. Another widely adopted processing mechanism is the encapsulation technology. In 2019, the French natural ingredient producer Robertet used encapsulation technology for developing prebiotic inulin as a carrier for delivering essential oils into powders. Further, this technology also allows storage of probiotics at ambient temperature without loss of viability.

Diverse Strategies Employed by Players to Gain Competitive Edge

The functional foods and beverages market report observes that the structure of this market is reasonably well-consolidated, comprising of an adequate number of companies. These companies, the report highlights, are implementing conventional strategies to further entrench their position in this market. Some of the most noticeable strategies include mergers and acquisitions, collaborations, and substantial investment in research and development activities.

Industry Development:

  • September 2019: The US-based food MNC Tyson Foods introduced a new product line under its brand name Pact®. The new suite of offerings features functional refrigerated protein snacks made from natural ingredients such as turmeric, fruits, nuts, kombucha, and matcha.

List of Companies Profiled in the Report:

  •  Arla Foods amba

  •  Hearthside Food Solutions LLC

  • Tyson Foods, Inc.

  • General Mills, Inc.

  • Danone S.A.

  • The Coca-Cola Company

  • Celsius Holdings, Inc.

  • PepsiCo, Inc.

  • Glanbia plc

  • Nestle S.A.

Further Report Findings:

  • Among regions, Asia-Pacific is expected to have a commanding hold on the functional foods and beverages market share during the forecast period. Rising popularity of herbal extracts-infused eatables and drinks coupled with mounting concerns surrounding digestive health, among other factors, will aid the region showcase a prolific CAGR of 9.20% in the coming decade.

  • North America is slated to grow at a 7.06% CAGR during the forecast period and emerge as the second most promising region after Asia-Pacific in this market.

  • The functional foods and beverages market forecast states that the functional cereals and grains segment will be one of the leading segments in the market owing to their efficiency in remedying nutritional deficiency, especially among children. The segment held a market share of 34.79% in 2018.

Table of Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Million)


By Type

  • Functional Cereal & Grains

  • Functional Fats & Oils

  • Functional Dairy Products

  • Functional Bakery Products

  • Other Functional/Fortified Foods

By Distribution Channel

  • Supermarkets/Hypermarkets

  • Convenience Stores

  • Online Retail

  • Others

By Region

  • North America (U.S., Canada, and Mexico)

  • Europe (U.K., France, Italy, Spain, Germany, and the Rest of Europe)

  • Asia-Pacific (China, India, Japan, Australia, and the Rest of Asia-Pacific)

  • South America (Brazil, Argentina, and the Rest of South America)

  • Middle East & Africa (South Africa, UAE, and the Rest of the MEA)

Functional Foods and Beverages Market
  • PDF
  • 2018
  • 2015-2017
  • 147


  • 4850

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