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The global baby wipes market size is expected to experience significant growth by reaching USD 6.57 billion by 2027. This is attributable to the growing demand for biodegradable baby wipes to prevent environmental degradation across the globe. This information is published by Fortune Business Insights, in its latest report, titled, “Baby Wipes Market Size, Share & COVID-19 Impact Analysis, By Product Type (Wet and Dry), Packaging (Pouch/Box and Tube/Tin), Distribution Channel (Hypermarkets & Supermarkets, Pharmacy, Online Stores, and Others), and Regional Forecast, 2020-2027.” The report further observes that the market stood at USD 5.54 billion in 2019 and is likely to exhibit a CAGR of 3.1% between 2020 and 2027.
Dabur Launches 8 Baby Care Products to Consolidate its Market Position in India
In August 2020, Dabur India Ltd., a leading baby products manufacturer, announced the launch of 8 new products to its Dabur Baby Range. These products include Dabur Baby Wash, Dabur Baby Talc-Free Powder, Dabur Baby Shampoo, Dabur Baby Cream, Dabur Baby Gentle Nourishing Soap, Dabur Baby Oil, Dabur Baby Moisturizing Wipes, and Dabur Baby Daily Moisture Lotion. The company reports that the products are available on e-commerce platforms such as Amazon.
Mr. Ajay Singh Parihar, Marketing Head OTC at Dabur, said, “At Dabur, our focus is to offer safe and effective products for you and your baby. With the surging demand of baby care products, we decided to expand our Dabur Baby Care portfolio by introducing a range of products enriched with Ayurvedic herbs and further devoid harmful chemicals to ensure maximum protection to the baby’s sensitive skin.” Such initiatives are expected to boost the global market in the forthcoming years.
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Increasing Demand for Biodegradable Wet Wipes to Augment Growth
The rising environmental concerns over the adoption of synthetic wet wipes that contain plastic such as polyethylene is driving the demand for more sustainable products. This is propelling the manufacturers to introduce biodegradable baby wipes that are eco-friendly and take efficient care of the sensitive skin of the babies. For instance, in August 2020, Nature’s One, a sustainable personal care product manufacturer, introduced a new moisture absorption technology-induced, premium baby diapers & wipes made up of plant materials. Therefore, the surging demand for sustainable baby care products is expected to favor the global baby wipes market growth in the forthcoming years.
Eminent Companies Focus on Acquisition of Small Companies to Leverage Exciting Opportunities
The global baby wipes market is consolidated by the presence of major companies striving to maintain their presence by acquiring other small companies to expand their wipes product portfolio. Several significant innovations by other key players to cater to the growing demand for superior quality baby care products is anticipated to contribute to the market growth.
List of the Companies Profiled in the Global Market:
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Table Of Segmentation:
Value (USD Billion)
By Product Type
By Distribution Channel