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Baby Wipes Market to Reach $6.57 Billion at 2027; Increasing Demand for Biodegradable Wet Baby Wipes to Augment Growth

December 28, 2020 | Consumer Goods

The global baby wipes market size is expected to experience significant growth by reaching USD 6.57 billion by 2027. This is attributable to the growing demand for biodegradable baby wipes to prevent environmental degradation across the globe. This information is published by Fortune Business Insights, in its latest report, titled, “Baby Wipes Market Size, Share & COVID-19 Impact Analysis, By Product Type (Wet and Dry), Packaging (Pouch/Box and Tube/Tin), Distribution Channel (Hypermarkets & Supermarkets, Pharmacy, Online Stores, and Others), and Regional Forecast, 2020-2027.” The report further observes that the market stood at USD 5.54 billion in 2019 and is likely to exhibit a CAGR of 3.1% between 2020 and 2027.

Dabur Launches 8 Baby Care Products to Consolidate its Market Position in India

In August 2020, Dabur India Ltd., a leading baby products manufacturer, announced the launch of 8 new products to its Dabur Baby Range. These products include Dabur Baby Wash, Dabur Baby Talc-Free Powder, Dabur Baby Shampoo, Dabur Baby Cream, Dabur Baby Gentle Nourishing Soap, Dabur Baby Oil, Dabur Baby Moisturizing Wipes, and Dabur Baby Daily Moisture Lotion. The company reports that the products are available on e-commerce platforms such as Amazon.

Mr. Ajay Singh Parihar, Marketing Head OTC at Dabur, said, “At Dabur, our focus is to offer safe and effective products for you and your baby. With the surging demand of baby care products, we decided to expand our Dabur Baby Care portfolio by introducing a range of products enriched with Ayurvedic herbs and further devoid harmful chemicals to ensure maximum protection to the baby’s sensitive skin.” Such initiatives are expected to boost the global market in the forthcoming years.

To get a detailed report summary and research scope of this market, click here:


Increasing Demand for Biodegradable Wet Wipes to Augment Growth

The rising environmental concerns over the adoption of synthetic wet wipes that contain plastic such as polyethylene is driving the demand for more sustainable products. This is propelling the manufacturers to introduce biodegradable baby wipes that are eco-friendly and take efficient care of the sensitive skin of the babies. For instance, in August 2020, Nature’s One, a sustainable personal care product manufacturer, introduced a new moisture absorption technology-induced, premium baby diapers & wipes made up of plant materials. Therefore, the surging demand for sustainable baby care products is expected to favor the global baby wipes market growth in the forthcoming years.

Eminent Companies Focus on Acquisition of Small Companies to Leverage Exciting Opportunities

The global baby wipes market is consolidated by the presence of major companies striving to maintain their presence by acquiring other small companies to expand their wipes product portfolio. Several significant innovations by other key players to cater to the growing demand for superior quality baby care products is anticipated to contribute to the market growth.

Industry Development:

  • February 2020 – Daio Paper Corporation, a leading Japan-based paper products manufacturer, announced its acquisition of the Turkey-based hygiene products provider, Ozen Kisisel Bakim Urunleri Uretim A.S. The acquisition is aimed at expanding its product portfolio consisting of toiletries, baby diapers, and wet wipes.  

List of the Companies Profiled in the Global Market:

  • Procter & Gamble Co. (Ohio, U.S.)

  • Johnson & Johnson (New Jersey, U.S.)

  • Kimberly Clark Corporation (Texas, U.S.)

  • Pigeon Corporation (Tokyo, Japan)

  • Hengan International Group Company Limited (Quanzhou, China)

  • Unicharm Corporation (Tokyo, Japan)

  • CPMC Holdings Ltd. (Santiago, Chile)

  • Nice-Pak International Limited (New York, U.S.)

  • Beiersdorf AG (Hamburg, Germany)

  • ALBAAD (Masu’ot Itzhak, Israel)

Further Report Findings:

  • North America generated USD 2.00 billion in terms of revenue in 2019 and is projected to hold the highest position in the global market in the forthcoming years. This is attributable to the favorable government policies that provide subsidies for child care boosting the adoption of innovative baby care wipes in the region between 2020 and 2027.

  • The market in Asia-Pacific is expected to showcase exponential growth backed by the increasing rate of working women population and the growing baby hygiene awareness in the region.

  • The wet wipes segment, based on the product, is expected to gain momentum owing to the high adoption of wet wipes for babies due to their lesser shelf life that promotes immediate consumption globally. 

Table Of Segmentation:



Study Period


Base Year


Forecast Period


Historical Period



Value (USD Billion)


By Product Type

  • Wet

  • Dry

By Packaging

  • Pouch/Box

  • Tubes/Tin

By Distribution Channel

  • Hypermarkets & Supermarkets

  • Pharmacy

  • Online Stores

  • Others

By Geography

  • North America (By Product Type, Packaging, Distribution Channel and Country

    • The U.S. (By Product Type)

    • Canada (By Product Type)

    • Mexico (By Product Type)

  • Europe (By Product Type, Packaging, Distribution Channel and Country)

    • UK (By Product Type)

    • Germany (By Product Type)

    • France (By Product Type)

    • Italy (By Product Type)

    • Spain (By Product Type)

    • Rest of Europe (By Product Type)

  • Asia Pacific (By Product Type, Packaging, Distribution Channel and Country)

    • China (By Product Type)

    • India (By Product Type)

    • Japan (By Product Type)

    • Australia (By Product Type)

    • Rest of Asia Pacific (By Product Type)

  • South America (By Product Type, Packaging, Distribution Channel and Country

    • Brazil (By Product Type)

    • Argentina (By Product Type)

    • Rest of South America (By Product Type)

  • The Middle East and Africa (By Product Type, Packaging, Distribution Channel and Country

    • UAE. (By Product Type)

    • South Africa (By Product Type)

    • Rest of Middle East and Africa (By Product Type)

Global Baby Wipes Market
  • PDF
  • 2019
  • 2016-2018
  • 160


  • 4850

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